If you think targeting people on the basis of their location, age, educational qualification and marital status is personalized enough, then think again.
Interface Business Solutions, the team behind India’s largest Facebook Business Page – Tata Docomo, has unveiled the world’s first CRM powered “hyper-personalized” facebook advertising model.
These ads, unlike the traditional ones, target the customers when they login to Facebook. IBS used it for their client Tata Docomo where the customer sees a personalized ad soon as he logs into Facebook. Even the thumbnail image is personalized.
Once the action is performed, the ad changes itself thanking the user for the action taken.
Cool? No. Super cool? HELL YES!
I am a Tata Docomo (Photon plus) user and I am yet to see the personalized ad. But if what is shown is true, it will be a big game changer indeed.
As I await to see the ad be shown on my sidebar, I would request Interface Business Solutions to share more about the ads, and stats on how it affected the brand as well.
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