This is a part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation of them. We have used Konnect Social to track the data along with support from our knowledge partner, Social Rajneeti. Read other articles about Election tracker here.
Every once in a while there comes a time when a shift happens in the way situations are laid out. For a few years now, politicos pan-India, have been making waves with their presence on popular social media websites.
May it be to take shots at their opponents during an election, to instigate furore amongst their followers, open a dialogue (in rare cases) or to lure the voter bank to the booth, Indian politicians seem to be willing to go that extra mile in social vulnerability.
The 2014 General Elections might be easily regarded as the year online political wars intensified and hit a chord with the tech-savvy masses. The politicians have been closely watched on social media platforms and their online activities have been as much the point of focus this election season as their manifestos and agendas.
With the help of the MTS Election Tracker, we attempt to assess the performance of most political leaders on social media in comparison to one another.
