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Nestlé India’s MUNCH hosts meet & greet between fans and cricket players in...
Nestlé India’s MUNCH organizes first of its kind virtual meet up in India, bringing cricket fans and the players face-to-face in the Metaverse Taking the cricket fever from the pitch to the virtual...
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Layer’r shot ad: (ASCI) invokes Suspended Pending Investigation
For the uninitiated, Layer’r Shot released a triggering, unethical, insensitive, and gender-biased campaign. Social media users expressed shock and disappointment at the offensive shot ad On the...
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Sanjeev Jasani, Cheil India on digital ad spends, the cookie-less future & more…
Next in our series, Advertising & Marketing Thought Leaders, by Social Samosa and Quora we bring to you Sanjeev Jasani, COO, Cheil India. Jasani speaks about the digital transformation and how...
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IPL Media Rights Owners announced; Disney Star bags TV Rights & Viacom18 owns...
The IPL Media Rights owners for the period 2023-2027 have been announced; according to media reports, Disney Star retains the rights for TV broadcasting, with a valuation worth of 23, 575 Crores INR,...
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Creation on LinkedIn is about building active communities: Pooja Chhabria,...
The LinkedIn Creator Accelerator Program is now live in India. In a conversation with Social Samosa, Pooja Chhabria from LinkedIn and other program mentors, share insights on the essence of this...
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JioMart’s Father’s Day film narrates a story of warmth & love
In a heartwarming tale, JioMart encapsulates the essence of dads’ warmth, wisdom, and love. Commencing with the story of a girl, the film takes us through her journey as she carries all the wisdom...
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Data-driven marketing strategies will certainly take center stage: Anita...
Garnering insights from the media professional with the extensive experience of over two decades, Social Samosa converses with Anita Kotwani, of Carat India, and delves into the current hot topics...
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Swiggy responds to the Swiggyman on Horse
Swiggy to offer a sizable amount to whoever finds the whereabouts of the infamous Swiggyman on Horse, who proved an unexpected fame for the brand Earlier this week, the internet saw an unlikely...
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The Whole Truth Foods takes a break from Instagram
The Whole Truth Foods announces an indefinite break from Instagram, explaining their reasoning and the burnout they faced due to the ever-changing trends on the app. Sharing a post on Instagram, The...
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How Skyesports brought LAN back helping Esports and PC gaming reach millions...
Srinivas Kulkarni – Digital Marketer & Creator, talks with Shiva Nandy and Piyush Kumar discussing how PC gaming events help reach a larger audience online, advertising and marketing opportunities...
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Havas Media Group, MiQ and Samsung Ads unveil India’s first brand lift study...
Havas Media Group and MiQ partnered with Samsung Ads to run a CTV ad campaign for a global consumer homeware brand and conduct a brand lift study to measure CTV’s efficacy Havas Media Group India,...
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COMvergence Billings & Market Share Report FY 2021 Reveals Top Media Groups...
The media agency groups were led by GroupM, IPG Mediabrands and Publicis Media in the latest Billings and Market Share report by COMvergence for the Indian market. COMvergence an independent research...
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Opinion: Social Media Marketing & Revenue – Defining the Undefinable Link
Tusharr Kumar – OML shares his thoughts on how Social Media Marketing & Revenue has had a greater impact on our lives and gives a run down on your Social Media Strategy. Social media has permeated...
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According to global trends, attitudes towards secondhand goods have...
Navin Khemka, CEO – South Asia, MediaCom shares that in this changing industry, clients do look beyond proven metrics like Reach and frequency depending on the consumer action they are keen to drive....
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Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe
As Britannia shifts the conversation of tea and biscuit to coffee and crackers with Biscafe, Amit Doshi talks about how the product fits in the expanding coffee industry. The product & its...
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Zomato faces flak over AI-led campaign ft. Hrithik Roshan named a temple as a...
Zomato is facing public backlash over an AI-generated campaign featuring Hrithik Roshan that named a temple as a restaurant, hurting the religious sentiments of viewers, along with priests at the...
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The Whole Truth Foods makes a swift return to Instagram
After a long hiatus, the protein bar brand – The Whole Truth Foods has decided to make a comeback on Instagram, but this time on their own terms. Not long ago, The Whole Truth Foods had decided to...
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Manabu Yamazaki digs deep into the humorous take with ‘Big Smile with Canon’...
During and after the pandemic, the audience has largely shown their interest in videography & photography. Leveraging this surge, Canon took a fun approach to reach the TG. Manabu Yamazaki,...
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Virtual Influencers breaking the barriers between digital and real-world for...
Brands are using virtual influencers, from reviewing their current brand campaigns to envisioning new ones and much more. Today, virtual influencers are becoming the key centerpiece in any brand’s...
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Opinion: Merging data & statistics with creative storytelling to create a...
Upasna Dash gives her opinion on the merging of data and statistics that in turn help in creating a marketing blueprint and gives insights on the future of creative storytelling. Users are looking for...
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