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Human bags branding and creative mandate for Jumbo Pops
Launched by creative duo Chirag Raheja and Imran Khan, the integrated agency ‘Human’ has been onboarded by Africa-based FMCG brand. Part of Parrogate Ginneries’ FMCG range, Jumbo Pops is a lollipop...
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Vivek Srivatsa of TATA.ev on taking a turn towards sustainability with new...
EV sales in India charged past 700,000 units in the first six months of 2023. In H1 of CY2023, cumulative retails are already above 73% of CY2022's record million-plus sales. With India being a ripe...
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X updates its ad policies for political ads
X has broadly propagated freedom of speech since Elon Musk took over. Hence, the app now will include a dashboard for political ads being displayed to open up spaces for political discord. Since 2019,...
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Instagram to extend its Reel duration up to 10 minutes
Instagram reels are set to get an update that will extend the duration of reels for up to ten minutes. As of now, the platform allows users to create 90-second reels. This could help the app make...
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Google Pixel's new ad unites people who speak different languages
Google Pixel's new ad brings people of different backgrounds together, broadcasting a message of love that is inclusive. Titled 'Love in Translation,' Google Pixel highlights its translation feature...
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AI has long been at the heart of our products: Arun Srinivas, Meta
What was launched during the pandemic, Instagram's Reels, has grown leaps and bounds in three years and has become an important part of media plans. Its #MadeOnReels program, which has been offering...
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Case Study: How Pilgrim created brand awareness by launching an extensive...
This Case Study explores in detail how Pilgrim -- a homegrown D2C Beauty and Personal Care brand, launched its first TVC with their haircare ambassador Yami Gautam and incorporated an extensive...
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Red Bangle appoints Vivek Chandra Shenoy as VP of Marketing and Strategy
Red Bangle, a brand film and video agency, today announced the appointment of Vivek Chandra Shenoy as Vice President of Marketing and Strategy. A seasoned professional with a track record of...
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DPDP Bill is a win-win for consumer tech platforms: Report
As per the latest report, Elara Capital expects the DPDP Bill to have a positive impact on companies/platforms that use first-party data, whereas players using or sharing third-party data (Google...
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54% of Indian consumers prefer hybrid shopping for festive season: Report
As the festive season approaches closer, InMobi, a provider of marketing and monetization technologies, has unveiled key insights from its annual festive trends report. The Marketer’s Guide to the...
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I wish Bollywood was a little more fearless in applying higher-risk campaign...
When it comes to arousing interest surrounding a movie release amongst Indian movie-loving audiences, the trick has been to connect the audiences’ love for the celebrity starring in the movie. The...
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X’s updated privacy policy states it will collect users’ biometric data
X will begin collecting users’ biometric data, according to its new privacy policy. The platform wants to collect users’ job and education histories and the change will go into effect on September 29....
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#SS30Under30: Winners for the fifth edition are here!
In a world brimming with innovation and creativity, where the digital landscape shifts at lightning speed, there emerge individuals who not only keep up with the pace but set new benchmarks of...
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#SS30Under30: Revealing the nominees
Taking a step forward in a quest to honour innovative and young professionals in the Advertising and Marketing industry, we unveil around 400 nominees for Social Samosa 30 under 30 Class of 2023...
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Guns & Gulaabs' marketing weds black comedy with romance in a nostalgic trip...
“Khana paani, sar pe chhat, bistar. Sab toh hai.. baaki khaali haath aaye the, khaali haath hi toh jaana hai,” says Arjun in Guns & Gulaabs, played by Dulquer Salmaan. This dialogue also...
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Viacom18 grabs digital and TV rights in BCCI media rights auction
Viacom18 has grabbed the BCCI media rights for bilateral cricket matches to be played in India over the course of the upcoming five years. Disney Star and Sony Sports Network were left chasing in the...
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Iris appoints Dibyendu (Joy) Mishra as the Managing Director for the Indian...
Iris has appointed Dibyendu (Joy) Mishra as the Managing Director for the Indian market. With a career spanning over two decades, he brings industry expertise to his role at Iris. An industry veteran,...
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As Bollywood gets its charm back, experts recommend bringing a fresh approach...
A product is so amazing that it sells itself. Bollywood's marketing has relied on this 'feature marketing' approach, which revolves around revealing one unique feature of the product, the movie in...
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Brandwizz Communications wins the creative and digital mandate for IFGL...
Brandwizz Communications, a full-service Digital Marketing agency from Kolkata, India, has won the Creative and Digital Marketing mandate for IFGL Refractories Limited, a global brand in the...
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Ideacafe appoints Ritesh Chaudhary as Chief Content Officer
Ideacafe, founded by Nabendu Bhattacharyya, has announced the appointment of Ritesh Chaudhary as its CCO (Chief Content Officer) to head its integrated creative offering. With more than 18 years of...
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