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My “Social HR” Predictions for 2014
Well I don’t normally do such posts :) And as my professor from college advised “Predicting, specially about the future is hazardous” :) But I thought, at the most, what can happen by Dec 2014? At...
View ArticleKejriwal Moves Up A Spot In Social Media Rankings In November 2013 [Report]
Agency Name Blogworks Blogworks has released the 8th edition of its monthly India’s Most Mentioned Political Leaders index analyzing the Top 20 Most Mentioned Political Leaders online for the month of...
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It was Mandatory for Us to Blog About Alok Nath, So here it is
Twitter is not just a network where real time communication takes place but also a source of news and social discovery. Millions of users tweet every minute and in this sea of tweets there are some...
View ArticleIndian Government Launches Internet Monitoring System ‘Netra’
The Indian Government is soon launching defense ministry’s spy Internet monitoring system called ‘Netra’ which will be capable to detect suspicious words like ‘attack’, ‘bomb’, ‘blast’ or ‘kill’ in...
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[Infographic] Old Spice India: What Social Media really thinks of ‘Mantastic’
Though examples of global campaigns being “localized” are plenty, none in recent memory have gone as viral in India as the Old Spice Mantastic campaign. Creating another version of ‘The Man Your Man...
View ArticlePepsi and MTV India Use Social Media to Build Buzz About Their Upcoming...
The music industry is hotting up with reports citing a possible association between Pepsi and MTV India to form a new music channel. According to the report published in Business Standard, the channel...
View ArticleUnderstanding Gamification And Its Importance for Brand Campaigns
What’s the first thing that comes to your mind when you come across the word ‘Gamification’? If you think it is related to games, badgification or pointsification then you’re only 10% correct. What is...
View Article[Report] Google Business Group Talks About ROI On Digital And Social Media...
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. Three industry experts presented interesting...
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8 Ways How Schools Can Use Social Media
Social trends over the ages have had profound implications on educational reforms and the use of technology. Since social media is a burgeoning area of interaction amongst our teenagers, educators...
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Why Twitter Faces Political Flak For Raheel Khursheed’s Anti Political Tweets
The row over Raheel Khursheed’s appointment by Twitter for the position of Twitter India’s new chief, News, Politics and Government has stirred a rather stern upheaval among the right wing supporters....
View ArticleUnderstanding Gamification – What Are Game Mechanics and How They Can Improve...
This is a follow-up in our series on Understanding Gamification. You can click here to read the part 1. As Jesse Schell mentions in The art of Game Design, A Book of Lenses: These [Game Mechanics] are...
View ArticleWhy Your Nephew Cannot Manage Social Media For Your Business?
“Facebook ? Woh to mera bhateeja handle kar leta hai!” This is a common sentence being heard by social media agencies pitching to business owners (whose company’s worth would be in billions). Are you...
View ArticleHow Simplify360 Used Content Marketing to Build a Global Brand
How it all started… September 27th, 2010 was the day when Alpha version of Simplify360 was shown to the world for the first time. The product, developed inside a small apartment in Murugeshpalya,...
View ArticleYou Are Not the Custodian of Your Brand Anymore
If you are someone who is either directly or indirectly a custodian of a brand, it’s time for you to stop living in an illusion. You are not the custodian of your brand anymore. At best you are a...
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[Updated] Twitter Controversy: Sunanda Pushkar Found dead in Delhi Hotel
Update: Sunanda Pushkar, wife of Union minister Shashi Tharoor, found dead in Delhi hotel Sunanda Pushkar has reportedly been found dead in Hotel Leela, New Delhi. Her body was found in room number 345...
View ArticleA Politician’s Guide on How to Use Social Media to Win Elections
With the elections coming up soon, Simplify 360 has come up with a report- “Kickass Social Media Strategy to win elections’. The report provides insights regarding the dos and the donts of social media...
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Understanding Gamification – How Leading Brands Are Using Gamification for...
This is a follow-up in our series on Understanding Gamification. You can click here to read the part 1 and part 2 India has been setting the trend of using gamification more like an internal tool of...
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5 Ways In Which Brands Can Add Humour To Their Social Media Strategy
Humour, today is one of the key elements that makes social media activities engaging, everyone loves a bit of fun! People use random words such has #twss #okthnxbye #lol to converse with others....
View ArticleResearch, Planning & Execution behind #GoodDeedMarathon, a Campaign with...
Standard chartered executed the #GoodDeedMarathon, a 15 day campaign that integrated all online and offline platforms to create a mega campaign on Social Media. The campaign ended with inspiring...
View ArticleA New Digital India – 5 Quirky Trends That Might Interest You As A Marketer
It’s happening now. We are right at the onset of a movement, a digital movement started by “pages”, validated by “likes”, tweaked and “tweeted” by thousands, mobilized by millions. The digital movement...
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