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Gautam Patil, former Design Head at DY Works rejoins PlusOne
PlusOne, the strategic design and brand transformation studio, has announced the return of its founder and former Head of Design, Gautam Patil. With a wealth of experience in the design industry,...
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Festive marketing: Narratives brands should tell
When it comes to the festive season, the larger focus for hard-hitting campaigns is to build a connection with the audience through emotional messaging. If we look at it, storytelling, for consumers...
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Spearkraft wins marketing mandate for Audio Nirvana
Spearkraft, a brand consultancy has secured the marketing mandate for Audio Nirvana, after a competitive pitch. This strategic partnership heralds a new era in the luxury audio market, as the...
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Team Pumpkin wins the social media mandate of APL Apollo
Team Pumpkin has won the social media mandate for APL Apollo, a player in the steel tube and pipe manufacturing industry. Team Pumpkin’s SEO vertical ROIsted has been managing APL Apollo’s SEO while...
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Pixelfox bags digital and creative mandate for Phoenix Mills' brands
Pixelfox has announced its appointment as the Creative and Digital partner for brands — Phoenix Citadel Indore, Palladium Ahmedabad, and Phoenix Workspaces. The mandate encompasses the strategic...
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On International Day of the Girl Child, Astral Foundation spotlights Padma...
In celebration of International Girl Child Day, Astral Limited and its corporate social responsibility (CSR) arm, the Astral Foundation, released a short film,inspired by the extraordinary efforts of...
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Threads updates: Users can edit posts & record voice notes
Meta CEO Mark Zuckerberg announced that Threads is rolling out an edit option for users to edit posts. Users can now edit posts as many times as they want within five minutes of posting. Previously,...
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WhatsApp updates its interface with new icons and colors
WhatsApp is introducing a fresh look to its Android beta version with its latest update. The updated interface includes new icons to deliver a more contemporary user experience. The revamped design is...
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The Dos and Don’ts of cultural and regional storytelling during festivals
Staying culturally appropriate with regional storytelling during festivals is a must for brands in this day and age. With the younger generation forming their own sense of identity and what they...
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How can brands boost their Festive ROI through the right media mix
Festive Marketing Camp 2023 by Social Samosa held a session featuring industry stalwarts who shared their thoughts on the process of finding the right media mix to connect with the audience while...
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#SS30Under30: Revealing the nominees
With a zest to celebrate the Bright and Young Professionals who have managed to make a mark in the World of Advertising, Marketing, Content Creation and Entrepreneurship, Social Samosa 30 Under 30 is...
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AgencyCon 2023: Curtain Raiser
In the fast-paced and ever-evolving world of advertising and marketing, the heartbeat of innovation and creativity lies within the agency professionals who work tirelessly behind the scenes. With the...
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Festive Marketing guide for D2C Brands
Direct-to-consumer (D2C) brands have witnessed substantial growth in the digital era, primarily due to the advantages provided by e-commerce, social media, and the ability to establish direct...
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How is AI shaping marketing and brand campaigns this festive season?
In the sphere of festive marketing, brands aim to establish a connection with the consumers in novel ways and tap into a broader market. With AI spreading its wings at a rapid pace, brands are trying...
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McDonald's EatQual campaign makes McDelivery colour blind-friendly
When it comes to ordering food, we eat with our eyes first. However, the experiencemight be different for colour-blind people. Colour blindness is more widespread than many realize, with roughly 70...
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Disney+ Hotstar viewership crosses 3.5 crore during Ind vs Pak match
Disney+ Hotstar has recorded a concurrent viewership of 3.5 crore during the ICC Men’s Cricket World Cup 2023 match between India and Pakistan on October 14. This is the highest peak concurrency...
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68% of women take charge of the festive buying decisions: Carat report
Carat - the media agency from dentsu India, has launched a festive reckoner, ‘Reimagining India's Festive Landscape 2023’. Inspired by the philosophy of the agency’s global framework - 'Designing for...
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Vivek Bhutyani joins Pocket FM as VP, Content Marketing
Audio Series platform Pocket FM today announces the appointment of Vivek Bhutyani as the Vice President of Content Marketing. With over 20 years of experience spanning across various industries,...
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Brands celebrate India’s win against Pakistan with humorous creatives
Cricket is the heart of our country and the India vs Pakistan match makes the heart beat faster. It has always been one of the biggest cricket events and both countries look forward to the grand...
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Instagram’s Sharing to Reels feature opens access to all apps
Meta has announced that its Sharing to Reels feature for mobile apps is now available to all developers, making it easier for third-party apps to publish videos to its platform. Instagram has been...
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