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HUL continues to the biggest advertiser on television: TAM AdEx
As per TAM AdEx's new report, television ad volumes grew by 3% in H1 2023 than 2021. TAM AdEx has released its half-yearly report on the television sector. As per the report, FMCG players dominated...
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Soch Apparels appoints Deepak Mahnot as CMO
Soch Apparels announces the appointment of Deepak Mahnot as its Chief Marketing Officer (CMO). In his new capacity at Soch, Deepak will spearhead the Brand Marketing, CRM, Visual Merchandising, PR,...
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Rohit Sharma emerged as the most talked about player this World Cup: Report
Excited cricket fans set social media ablaze with posts and memes during the highly-anticipated India vs. Pakistan match at the ICC Men’s Cricket World Cup 2023. Interactive Avenues, the digital arm...
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Manyavar onboards Ram Charan as its new brand ambassador
Manyavar announced the appointment of Ram Charan as the brand ambassador. The brand has released a new campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season. His values...
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Brands allocate over ₹300 crore for influencer marketing during the festive...
Qoruz, the influencer marketing platform, has unveiled its Diwali 2023 Report, revealing the interplay between consumers and influencers. The report provides insights into the impact of influencer...
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X charges users $1 to post content for the Not a Bot subscription plan
X, formerly known as Twitter, will now charge users in New Zealand and the Philippines $1 per year to join the platform on its website. This is a new part of the Not a Bot subscription model, as...
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iCubesWire bags influencer marketing mandate for Himalaya
iCubesWire has bagged the influencer marketing mandate for Himalaya. This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab...
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Cricket World Cup Fever: Winning strategies for smaller Indian brands with...
For the numerous cricket lovers in India, it is never a sport but something that binds people from Chennai to Chandigarh and Kolkata to Kanpur as one tribe. In a country where ‘cricket is a religion,...
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Personalization a priority in festive marketing strategies for 64.33% CXOs:...
Exotel introduces its latest survey-driven report titled "Exotel's CXO Festive Readiness Report." This report provides an exploration of the strategies and insights of CXOs as they prepare for the...
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Meta is bringing broadcast channels to Facebook and Messenger
Meta is introducing its Telegram-style 'broadcast channels' feature to Facebook and Messenger, following its earlier rollout on Instagram and WhatsApp this year. The company revealed that this feature...
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Users can now log into multiple WhatsApp accounts at the same time
Meta CEO Mark Zuckerberg has announced that WhatsApp users can now have multiple accounts on the same phone. previously, users had to log in to change accounts but they can now have both the accounts...
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Godrej Capital’s Nalin Jain on addressing consumer pain points through...
In a country like India where there is close to an 80% literacy rate, a survey by the National Centre for Financial Education says that only 27% of Indians are financially literate, as said by GP...
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ASCI CEO asks LinkedIn Influencers to disclose ads in posts
ASCI (Advertising Standard Council of India) has a set of guidelines for LinkedIn what constitutes an ad and the requirements to disclose it. Industry Experts give out their take on LinkedIn praising...
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Swiggy’s Durga Pujo campaign brings a quirky twist to Ma Durga's Bahon
Durga Pujo calls for something special. Swiggy, for this festive season, has partnered with creative agency, Brandmovers India for a campaign focused on those who bring happiness to our doorstep – the...
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ICC World Cup 2023 viewership nears 60 billion minutes on Star Sports
Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has witnessed significant growth in viewership for the first 11 matches of ICC CWC 2023 - including two matches played by...
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InfoEdge's Sumeet Singh on pivoting Naukri.com's marketing strategy
During the early 2000s, while many job searching websites opted for a more serious tone in their advertising campaigns, FCB Ulka, the advertising agency and Naukri.com, came up with 'Hari Sadu'...
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Inside The Sleep Company’s influencer strategy ft. CMO Ripal Chopda
Did you know that Indians are the second-most sleep-deprived after Japan? According to a report by the fitness solutions firm Fitbit in 2019, it was observed that Indians got an average night sleep of...
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Kainaz Karmakar to judge One Club’s next Creative Leaders 2023
The One Club for Creativity, in partnership with The 3% Movement, announced that Kainaz Karmakar, CCO at Ogilvy India in Mumbai, is among the 70 creatives from 27 countries to serve on the jury for...
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Cannes Lions introduces Luxury & Lifestyle Lions, retires mobile Lions
The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This Lion will provide a global benchmark for brands in the luxury space,...
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Prerna Jha joins Jio Studios as General Manager, Marketing
Prerna Jha has been appointed General Manager, Marketing at Jio Studios. The news of her appointment was shared by Jha on her LinkedIn. The post read, “Very excited to start this new journey at Jio...
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