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Home decor, fashion, and gifts lead the shopping list for Bharat consumers:...
The Bharat Lab spoke to 1027 consumers (M=526, F=501) in the Hindi Heartland (mainly Uttar Pradesh) to gauge what’s on their shopping list this season. The sample covered the entire spectrum of Bharat...
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Instagram is testing a customizable AI chatbot
App researcher Alessandro Paluzzi spotted Instagram testing an AI chatbot that can be customized and talked with. The AI friend will have the ability to answer questions, talk through any challenges,...
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Google rolls out generative AI tools for product imagery to US advertisers
Google has introduced a new suite of creative AI tools designed for advertisers in the United States. Through the AI-driven Product Studio, merchants and marketers can harness the power of...
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57% tune into mobile streaming apps for ICC ODI Cricket World Cup 2023: Report
Axis My India has unveiled the latest insights from the India Consumer Sentiment Index (CSI), shedding light on significant media consumption trends. With the ICC ODI Cricket World Cup 2023 in full...
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BBH's Sanjay Sharma and Radhika Burman resign
BBH India has announced the departure of two members of its team, Sanjay Sharma, Chief Strategy Officer and MD and Radhika Burman, Senior VP – Strategy and Head of the agency’s Delhi office. Sanjay...
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Indian Gaming Industry poised to reach $7.5 Bn by FY28: Lumikai report
Gaming & interactive media fund, Lumikai, has today released the 3rd edition of their annual State of India Gaming report, in collaboration with Google. The report was launched by Salone Sehgal...
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Indian brands prep for the big fat wedding season by focusing on regional...
Come wedding season, Indian brands don the color red, or a color that any recent Bollywood celebrity couple wears in their wedding, and unleash a marketing blitz. Needless to say, Indian weddings are...
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Art-E partners with Antara Senior Care to launch AGEasy
Art-E Media Tech MarTech agency, announces its newest collaboration with Antara Senior Care, a Max Group Company to launch AGEasy. In this partnership, the agency managed the launch of AGEasy, a D2C...
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Instagram now lets users add lyrics to reels
Instagram CEO Adam Mosseri has announced that users can now add lyrics to their reels during editing just like they can on Stories. Mosseri stated in his broadcast channel that the development is due...
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The primary goal of Livspace during the festive season is to boost brand...
The festive season is synonymous with sprucing up living spaces, and the demand for home decor and interior renovation soars as consumer sentiments are positive. A recent report from Bharat Lab shed...
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YouTube's new teen safeguards to limit triggering suggestions
YouTube has announced additional protective measures for its content recommendations geared towards teenagers. Specifically, the company has announced plans to reduce the repetitive suggestions of...
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Scarlett Johansson sues for unconsented use of her voice and name in AI...
Scarlett Johansson has sued an AI app for using her face and voice in an ad without her authorization, The Guardian reported. The ad was 22-seconds long and made by an image-generating app called...
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GroupM’s Goat and Forbes India unveil the top 100 digital stars list
GroupM, the media investment group under WPP, has announced the Top 100 Digital Stars List for 2023 curated by The Goat Agency, GroupM’s influencer and content marketing solution, in partnership with...
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Koffee With Karan season 8 marketing focuses on embracing audience feedback
One of India's most popular celebrity talk shows, Koffee With Karan, has seen a love-and-hate relationship among its audiences. While many deny loving the series and some simply love hating it, Koffee...
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Rohit Dhawan joins Viacom18 Sports as VP - Customer Marketing
Viacom18 Sports has appointed Rohit Dhawan as the new Vice President of Customer Marketing. Dhawan shared the news on LinkedIn. He will be responsible for leading the Customer Marketing practice for...
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^ a t o m network secures Flywire’s integrated creative mandate
Flywire, the global payments enablement and software company, has appointed ^ a t o m network as its integrated creative agency for India. Headquartered in Boston, USA, Flywire combines its...
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Cultural sensitivity & connecting with diverse audiences while building a brand
In today’s dynamic world, where digital data provides us with insights into hyper-segmented audiences, cultural sensitivity has become a vital tool for brand building. It’s not just about checking off...
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Disney+ Hotstar viewership reaches 4.4 crores during IND vs SA match
Disney+ Hotstar has created a new record of 4.4 crores concurrent viewers in the world of cricket streaming propelled by Virat Kohli's 49th one-day century during India's ICC Men’s Cricket World Cup...
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xAI's Grok: X Premium+ subscribers to get access to Musk's new AI chatbot
Elon Musk's AI startup, xAI, seems to be developing its variant of ChatGPT, as suggested by his recent tweets. Musk has teased xAI's AI system, Grok, which is designed to answer questions...
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Meenal Brahmane joins Tribes Communication as Group Creative Director at Ignite
Tribes Communication has appointed Meenal Brahmane as the new Group Creative Director to lead the creative team at Ignite. Ignite is a flagship agency within the portfolio of Tribes that brings...
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