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Memorable Diwali campaigns that embody the theme of change
Diwali, the festival of lights, is a time of transformation, both personally and collectively. As the darkness of the night gives way to the radiance of lamps, it symbolizes the triumph of light over...
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Opinion: Sustainability & ethical marketing in festival season campaigns
The craze about the festive season in India cannot be overstated. Since it is that time of the year when people come together to celebrate and indulge in various cultural and celebratory activities,...
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Sociowash wins creative digital mandate for Sujata Appliances
Sociowash has been awarded the creative digital mandate for Sujata Appliances. The mandate was won following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters. As Sujata's...
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Google to roll out discount options for users
Google has announced that it is coming up with a new feature that will enable users to find better deals directly on the web. A separate designated deals page on the Search will provide users with...
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Marksmen Media ropes in Arunima Singh as Chief Digital Officer
Marksmen Media has recently appointed Arunima Singh as its Chief Digital Officer. As the Chief Digital Officer at Marksmen Media, she will lead and shape the digital strategy by leveraging the latest...
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Instagram tests feature to turn off read receipts in DMs
Instagram is introducing a new feature that will let users control whether or not their contacts can see when they've read their direct messages (DMs). Both Mark Zuckerberg and Adam Mosseri announced...
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Gaurav Seth appointed as Vice President of Data Solutions by LS Digital
LS Digital has announced the appointment of Gaurav Seth as Vice President of Data Solutions. In this role, Gaurav will own and drive the program for data driven marketing aolutions, helping customers...
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Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor
It hasn’t been that long since MS Dhoni alongside Saif Ali Khan would show up on television screens holding a cricket-themed Lay’s packaging debating on which flavoured chips will win during the...
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Diwali ads 2023 that stand out with their illuminating spirit
Diwali is a whirlwind of a festival with year-long anticipation culminating in a month-long celebration. Rows of colourful diyas, pujas, ornate rangolis, and delicacies that are prepared once a year...
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WPP appoints Jane Geraghty as Chief Client Officer
WPP has announced the appointment of Jane Geraghty as Chief Client Officer. Based in New York, she will be responsible for leading WPP’s client relationships and overseeing the company’s client...
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Meta and Amazon collaborate to bring a new shopping feature to Facebook and...
Meta has launched a new shopping feature on Facebook and Instagram that links user accounts to Amazon accounts. Users can shop on Facebook and Instagram accounts directly with the checkout details...
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Meta and Amazon collaborate to bring a new shopping feature to Facebook and...
Meta has launched a new shopping feature on Facebook and Instagram that links user accounts to Amazon accounts. Users can shop on Facebook and Instagram accounts directly with the checkout details...
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KreditBee's new campaign celebrates the many colours of Diwali
Diwali, the festival of lights, is more than just a time of togetherness and celebration, filled with vibrant traditions that bring families and friends closer. Each celebration is unique; it can be...
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Experts share Diwali ads that have made a dhamaka in 2023
It is that time of the year again when ads all around us capture the true essence of the festival of lights – Diwali. Like any year, brands from different categories have started to bank on emotions...
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Snap unveils Lens Studio 5.0 Beta with OpenAI Integration for advanced AR...
Snap is introducing the Lens Studio 5.0 Beta, its latest augmented reality (AR) development tool, to developers. Unveiled at the sixth annual Lens Fest AR developer conference on Thursday, the tool...
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Samco Securities reshapes the Muhurat trading experience for traders with AR
With Diwali around the corner, streets and homes are decorated with festive lights and diyas. The Swastika symbol, an integral part of Diwali signifies the promise of good fortune and prosperity, and...
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Evergreen Children's Day campaigns that capture childhood innocence
Every year on 14 November, Children’s Day is celebrated with various contests - singing, dancing, and fancy-dress in schools. These festivities hold a special memory in every adult’s life. The day is...
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Experts Speak: Reimagining iconic festive ads with AI
The festive season stands as the focal point for advertisers and marketers, who have long used this period to launch campaigns to stand out amid the clutter. Now, consider the impact if artificial...
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OML Entertainment’s Gunjan Arya on evolving with the changing future of...
In the dynamic digital landscape where content creators reign supreme, Only Much Louder (OML) has been a steady presence for over two decades. It began as a hub for independent music artists, but it...
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Aesthetic Indian brands on Pinterest that enhance shopping experiences for...
Pinterest - the popular social media platform is used extensively as a clean canvas by users for its visuals and aesthetics. Users have the creative opportunity to curate outfits, renovate a living...
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