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Nitish Saxena joins FNP as Head of Brand Marketing
FNP has announced the appointment of Nitish Saxena as Head of Brand Marketing. In his capacity, Nitish will play a key role in driving the brand’s growth and market dominance. Speaking on the...
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Infidigit wins Tata Capital's SEO mandate
Infidigit announces that they have signed on with Tata Capital Limited for SEO services in India. This partnership between Infidigit and Tata Capital will help the brand enhance its online presence...
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Breadcrumbing the audience with BTS: All about Sam Bahadur’s atypical...
Based upon the life and times of India’s first Field Marshal Sam Manekshaw, Sam Bahadur hits theaters across the country today i.e., December 01. The film stars Vicky Kaushal, Sanya Malhotra, Fatima...
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4AM Worldwide bags the integrated digital marketing mandate of Keydemand
4AM Worldwide, a digital first, integrated brand solutions agency has won the integrated digital marketing mandate for Keydemand, a B2B demand-aggregation prop-tech platform focused on simplifying the...
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WhatsApp introduces secret code for Chat Lock to protect most sensitive...
WhatsApp is launching secret code, an additional way to protect chats and make them harder to find if someone has access to your phone or you share a phone with someone else. Earlier this year...
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PNB MetLife onboards Smriti Mandhana as brand ambassador
PNB MetLife has onboarded cricketer Smriti Mandhana as its brand ambassador. With this collaboration, the brand intends to amplify its brand visibility by tapping into Mandhana's sporting prowess and...
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Vibhor Mehrotra moves on from Publicis Groupe's Zenith
Vibhor Mehrotra, Chief Digital Officer of Publicis Groupe’s Zenith has announced that he is stepping down from his position. He joined the agency over eight years ago as the VP - Head of Communication...
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Social Throwback 2023: A year of AI and premium features on YouTube
In 2023, YouTube has more than 2.70 billion monthly active users with users investing their time watching both short and long-form content. Google has stated that the short-form content - Shorts has...
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Social Beat wins digital D2C mandate for Mankind Pharma
Digital marketing agency, Social Beat, has secured the D2C digital mandate for Mankind Pharma, a pharmaceutical company after a multi-agency pitch. The partnership with the agency will mark a step...
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Prasanth Kumar re-elected President of AAAI
Prasanth Kumar, CEO - South Asia of GroupM Media (India) Pvt Ltd was re-elected as President of the Advertising Agencies Association of India (AAAI) for the year 2023-24 at the Annual General Meeting...
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Porsche India is looking for agencies to elevate its digital presence
Porsche India has extended an invitation to potential agency partners through a LinkedIn post. In alignment with its objective to enhance digital engagement and facilitate effective prospecting and...
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X shifts focus to small businesses amidst advertiser exodus
According to a recent Financial Times report, X is shifting its focus towards small and medium-sized advertisers in an effort to boost revenue. This strategic move comes after the company's owner,...
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X shifts focus to small businesses amidst advertiser exodus
According to a recent Financial Times report, X is shifting its focus towards small and medium-sized advertisers in an effort to boost revenue. This strategic move comes after the company's owner,...
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Spotify launches podcast advertising marketplace, Spotify Audience Network
Continuing its investment in the advertising business, Spotify announced the launch of the Spotify Audience Network in India, as well as in Sweden, Brazil, Mexico and Japan. The audio-first...
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Shashi Sinha receives AAAI Lifetime Achievement Award 2023
Shashi Sinha, CEO – India of IPG Mediabrands has been honoured with the AAAI Lifetime Achievement Award 2023. This recognition underscores leadership and impact on the advertising industry. AAAI...
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Social Throwback 2023: The year of rebranding & connecting with Gen-Z
Change is inevitable, and it is often a sign of progressing time. The industry saw revamping and changing colour palettes as the prominent trends. Many iconic brands only tweaked certain parts of...
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WhatsApp’s Telegram-style feature allows users to chat through usernames
WhatsApp is working on a new feature that will allow searching for other users on the app by their username. The feature is reportedly under development for an update of the app on Android devices....
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Instagram's new report highlights how Gen Z will drive culture in 2024
Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re leading the trend game, as per Instagram's...
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Jyotsana Singh Kaushik joins Volvo Car India as Director of Marketing & PR
Volvo Car India has appointed Jyotsana Singh Kaushik as Director of Marketing & PR. Prior to joining Volvo Car India, she has held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara...
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OWLED Media appoints Vaibhav Dhandha as Executive Creative Director
OWLED Media, a creative marketing agency, announced the appointment of Vaibhav Dhandha as the Executive Creative Director for the video division. In his new role, Dhandha will lead all creative...
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