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Kotak Life onboards Rajkummar Rao as its brand ambassador
Kotak Mahindra Life Insurance Company Limited (Kotak Life) has onboarded actor Rajkummar Rao as its new brand ambassador. Talking about the collaboration, Rajkummar Rao said, "I am delighted to be a...
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Google’s AI chatbot Bard gets an upgrade with Gemini
Google Bard, the company’s generative AI chatbot, is getting an update that Google claims will enhance its capabilities. Bard will now be powered by Gemini, the company’s advanced AI model, giving the...
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iCubesWire elevates Erick Maalouli as Business Director - MENA
iCubesWire has announced the elevation of Erick Maalouli to lead its business development and strategic planning operations in the Dubai and Saudi Arabia markets. Commenting on the role, Sanjeeda...
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WhatsApp adds View Once feature to voice messages
WhatsApp has announced the expansion of its ‘View Once’ feature to include voice messages that disappear upon being listened to. Users can now share sensitive information through voice messages, such...
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Innovative and inspirational trends to dominate 2024: Creative Trends Report
Adobe (Nasdaq: ADBE) announced the 2024 Adobe Creative Trends Report which showcases the trending visual styles and themes that are set to scale in demand and make a creative impact throughout 2024....
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Innovative and inspirational trends to dominate 2024: Creative Trends Report
Adobe (Nasdaq: ADBE) announced the 2024 Adobe Creative Trends Report which showcases the trending visual styles and themes that are set to scale in demand and make a creative impact throughout 2024....
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Dentsu Creative’s 2024 trends report explores the power of world building and...
Dentsu Creative has released its 2024 Trends Report titled ‘The Futures Less Traveled’. The report urges brands and businesses to seize the moment to design, innovate and strive for the future they...
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80% prosumers are willing to go to a party hosted by a brand: Havas Report
Havas BETC has unveiled the latest edition of its Prosumer Report, ‘Is the Party Over?’ discussing the shifts in culture regarding festivity around the world. The report explores the different ways...
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Lee onboards Sara Ali Khan as its brand ambassador in India
Denim brand Lee today announced that it has onboarded Sara Ali Khan as its brand ambassador in India. It has also launched a new brand campaign titled “Lee: Home of the Real Denim” that aims to...
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Social Throwback 2023: From Barbenheimer to Chandrayan, moment marketing...
Moment marketing has been known to capture the audience’s attention well and to become a part of cultural moments, be it a meme, a song, or an event, brands have to hit the bull's eye. Internet in...
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Blending tech & trends: Myntra’s marketing plan for year-end sale ft. Sunder...
During the festive season, E-commerce retailers were expected to garner sales worth INR 90,000 crore, 18-20% higher than last year, owing to approximately 140 million online shoppers, according to a...
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Terribly Tiny Tales appoints Jitin Babu as VP - Operations
Storytelling platform Terribly Tiny Tales (TTT) has announced the appointment of Jitin Babu as Vice President - Operations. This strategic addition to TTT’s leadership team reflects its efforts in...
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Tech trends that defined 2023: A founder's perspective
As we bid farewell to 2023, it's both a reflective and forward-looking moment in the tech world. The pace of technological evolution continues to astound us, and at Vertoz, we've been at the forefront...
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Ogilvy Mumbai appoints Anurag Agnihotri as CCO – West
Ogilvy Mumbai has announced the elevation of Ogilvy Mumbai veteran, Anurag Agnihotri, to Chief Creative Officer (West). Agnihotri will report to the Ogilvy India CCOs, and be a part of the core Ogilvy...
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Snapchat+ surpasses $20 million in monthly revenue, outpaces X Premium
Snapchat's premium subscription, Snapchat+, is experiencing significant and continuous growth, marked by its record-breaking month in terms of in-app revenue. Recent data reveals that the younger...
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X’s Grok completes rollout in the US, eyes global expansion
X has announed the completion of Grok's rollout to all U.S. Premium+ subscribers. Launched in late November, grok is a X's xAI startup, exclusively for Premium+ subscribers on X's platform. Along with...
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How Lay’s brought back its original Magic Masala flavour, all thanks to an...
Recently, Pepsico’s Lay’s launched its new Magic Masala flavor and drew criticism. The criticism was evident particularly in a viral video by Zervaan Bunshah, a creator with 121K followers on...
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ICW wraps Portfolio Evening 2023 with 96 participants over 2 days
To provide women and non-binary creatives a platform for visibility in the Indian advertising and design industry, Indian Creative Women (ICW) partnered with DDB Mudra Group and D&AD for the...
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Meta’s Avinash Pant rejoins Red Bull
Avinash Pant, the former marketing director of Meta, has returned to Red Bull after a three-year stint with Meta from 2020 to 2023. He resigned from Meta in May 2023, taking a break before rejoining...
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Games24x7 unveils new brand identity
Games24x7 has unveiled its new brand identity. According to the brand, the new visual identity reflects the company's efforts in the integrating science and entertainment. At the unveiling of the new...
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