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Popcorn, plot twists, and profits: Decoding Hollywood’s marketing magic
2024 has been a good year for Hollywood with nearly 600 releases and box office numbers on the road to recovery to their pre-COVID levels; albeit with lower content risks or lower content marketing...
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Savvytree wins brand mandate for IndoMeals
Savvytree, a digital marketing agency, has secured the complete brand mandate for IndoMeals, a FMCG brand. "Savvytree is honoured to be partnering with IndoMeals to redefine the RTE industry," said...
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Concept to Screen: All you need to know about the process of creating a CGI...
The trend of Computer Generated Imagery (CGI) or mixed reality ads in India saw a steep rise in 2023. Brands from all sorts of categories have invested in this new phenomenon and are looking to...
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Way2News appoints Nirmal Karthikeyan as Regional Sales Head - South
Way2News has announced the appointment of Nirmal Karthikeyan as their Regional Sales Head for the Southern India region. In his new role, Karthikeyan will be responsible for strengthening Way2News’...
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Instagram explores profile enhancements with public Collections feature
Instagram is exploring an expansion of its Collections feature, aiming to allow users to share curated sets of posts on their profiles. This enhancement could offer users a deeper understanding of...
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Younion appoints Arindam Roychowdhury as VP – Strategic Growth
Younion has announced the appointment of Arindam Roychowdhury as Vice President - Strategic Growth. In his new role as VP of Strategic Growth at Younion, Roychowdhury will help Younion in developing...
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Pocket FM appoints Suyog Gothi as VP and India Country Head
Pocket FM has appointed Suyog Gothi as Vice President and India Country Head. In this role, Gothi will spearhead the company's operations in India, working closely with co-founders Rohan Nayak and...
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NeoNiche Integrated Solutions opens office in Singapore; expands globally
NeoNiche Integrated Solutions has announced the opening of its new office in Singapore, moving from an experiential marketing specialist to a global service provider. NeoNiche already has offices in...
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GroupM Nexus India appoints Gurpreet Singh as Head of Performance
GroupM has appointed Gurpreet Singh as the Head of Performance at GroupM Nexus in India. He brings with him more than 15 years’ experience in the digital marketing industry and has been active in the...
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Sports channel genre witnessed a 53% increase in ad volumes during...
TAM India has released its quarterly report titled ‘Advertising on sports channel genre’ which covers Jul-Sept‘23. As per the report, the sports channel genre experienced a 53% increase in advertising...
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Google Chrome's cookie shift: Navigating challenges and embracing first-party...
In the evolving digital era where visiting a website guarantees them asking for your permission to access your behavioral data as you scroll through the internet, Google Chrome is in the process of...
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X advertisers will now be able to target only premium subscribers
Despite a decline in popularity due to Elon Musk's controversies, X (formerly Twitter) maintains a robust daily user base, offering opportunities for marketers aligned with its demographic. The...
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Agency Feature: All you need to know about Chtrbox
Who are we? From our inception back in 2016, Chtrbox has been leading the industry in all things influencer-led and is the driving force behind campaigns with some of the global brands out there. Some...
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Microsoft's Copilot struggles for attention despite free GPT-4 access
The recently introduced AI chatbot from Microsoft, known as Copilot, developed using OpenAI technologies, does not seem to be diverting users away from OpenAI's own ChatGPT, as per a recent analysis...
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Story Digital bags the digital and creative mandate for Riya Perfumes
Story Digital has won the digital and creative mandate for Riya Perfumes to enhance its brand identity and digital presence. This collaboration brings together the agency's abilities in marketing...
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Amazon India's Anirban Roy to join Swiggy Instamart as VP
After a tenure of almost seven and a half years with Amazon India, Anirban Roy, the Head of Performance Marketing, is set to move to Swiggy. In his new role, he will be stepping into the position...
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Cleartrip appoints Chetan Sharma as Head of Digital Marketing
Chetan Sharma has been appointed as Head of Digital Marketing at Cleartrip. Sharma announced the news on his LinkedIn profile. With a background spanning more than 15 years, Sharma is a digital...
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HT Media Group names Shaily Sardana as National Digital Agency Lead
HT Digital Streams, the digital arm of Hindustan Times Group, has made a strategic appointment to fortify its team, with Shaily Sardana assuming the role of leading Agency Relationship. This move aims...
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Ameya Lokhande appointed as Senior Vice President at FCB Ulka
Ameya Lokhande has been appointed as Senior Vice President at FCB Ulka. The news of his appointment was shared by Lokhande in a LinkedIn post. With over 20 years of experience in the advertising and...
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Finding the masala moment: Why brands need to be choosy with moment marketing...
Picture this: Diwali night, the air thick with the fragrance of gulab jamuns and fuljhadis. Millions of Bharatiyas tuned in to the cricket World Cup final, hearts in throats, nerves on edge. These, my...
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