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YCOM appoints Vijay Varma as its brand ambassador
YCOM has roped Vijay Varma as its brand ambassador. The brand has also rolled out a campaign which features Varma talking about the brand's offerings. Commenting on the launch, actor Vijay Varma said,...
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Dentsu Creative India bags digital mandate for Sony Entertainment Television
Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campaigns...
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Brands join in to celebrate India's 75th Republic Day
On January 26th, as India celebrated Republic Day, brands showcased creativity through special messages and engaging ads. Going beyond simple product promotion, some brands tried to emotionally connect...
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Elevating humanity and connection are key brand opportunities for 2024: Report
VML has released its ‘The Future 100: 2024’ report which lays out 100 trends set to shape consumer spending over the next year. For the very first time, the report mentions “Brand India”, as the...
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Google's Lumiere pushes AI videos closer to reality
Google's latest video generation AI model, Lumiere, employs a novel diffusion model named Space-Time-U-Net (STUNet). This model determines the spatial location of objects in a video and how they change...
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Team Pumpkin secures the marketing mandate for The Maeva Store
Digital marketing agency Team Pumpkin has bagged the marketing mandate of home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand's social media,...
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Case Study: How Max Protein and the Mumbai Police Department raised awareness...
To increase awareness about fitness, motivate behavioural change, foster a sense of community among its consumers and celebrate India's 75th Republic Day, Max Protein collaborated with the Mumbai...
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W.A.Y.S bags FILA & FITFLOP's integrated marketing mandate
What Are You Saying (W.A.Y.S.) has won the creative and digital marketing mandate for FILA & FitFlop, from the house of Metro Brands Limited (MBL). The brands have partnered with What Are You...
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Indian AI-focused ad agencies share the most peculiar client briefs they’ve...
Time and again, the ad industry has talked about receiving absurd and out-of-the-world briefs from their clients. In pursuit of crafting the next viral creative or campaign, brands have often resorted...
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Instagram users can now disable read receipts in DMs
Following its announcement in November, Instagram now allows users to disable read receipts for DMs. This feature enables users to manage the visibility of 'Read' and 'Seen' indicators at their...
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FICCI appoints Arjun Nohwar as Co-Chair of FICCI Media & Entertainment...
The Federation of Indian Chambers of Commerce and Industry (FICCI) has appointed Arjun Nohwar as the Co-Chair of the FICCI Media & Entertainment Board. Currently, he is the General Manager for...
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DigiStreet Media wins the digital and creative mandate of Sohan Lal Commodity...
Sohan Lal Commodity Management appointed DigiStreet Media as its strategic partner to handle the digital and creative mandate. DigiStreet Media will be responsible for steering SLCM's digital and...
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91.3% E-com brands failed to address the real customer pain points in their...
ODN launched e-Commerce Content Analysis report. The report focuses on e-Commerce Brands Content across various marketplaces and 25 different categories comprising of Home and kitchen, Beauty and...
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Stellantis India appoints Kumar Priyesh as Brand Director for Jeep
Stellantis India announces the appointment of Kumar Priyesh as the Brand Director for Jeep. A professional with over two decades of expertise in automotive sales, marketing, and network development,...
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Innovation and strategy in the heart of marketing excellence
We recently bid farewell to one of the most action-packed years for marketing. 2023 was truly a whirlwind for India. As the ISRO team watched with bated breath the fate of their Chandrayaan-3 mission,...
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IPL 2024: BCCI initiates Official Partner Rights bidding Process
The IPL Governing Council has extended an invitation to well-established entities to bid for the acquisition of Official Partner Rights for the Indian Premier League. A comprehensive set of terms and...
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L&K Saatchi & Saatchi appoints Balakrishna Gajelli as ECD
L&K Saatchi & Saatchi has appointed Balakrishna Gajelli as its Executive Creative Director. He will be based in the agency’s Mumbai office and report to Kartik Smetacek, Chief Creative Officer...
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Tata Tiscon advocates for informed home-building decisions
Building a home is a cherished dream for many, but the process often neglects the crucial decision of selecting building materials. People often invest significant time in selecting home designs and...
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Togglehead partners with Hypothesis to power its influencer marketing campaigns
Hypothesis has partnered with Togglehead. It will bolster Togglehead’s data-driven approach to execute the agency’s marketing campaigns. The partnership will see Hypothesis empower Togglehead to make...
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The idea will lead to a successful ad film, no matter the length: Amit Sharma...
In 2023, the Indian advertising sector held an estimated worth of around INR 916.32 billion. Anticipated to expand at a Compound Annual Growth Rate (CAGR) of 11.0% from 2024 to 2032, the market is...
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