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Viacom18 Studios brings a fresh perspective to Fighter promotions
The duo of Hrithik Roshan and Siddharth Anand is back with another high-octane action flick, this time with an extra dose of nationalism. The film stars Roshan, Deepika Padukone, Karan Singh Grover,...
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Scaling AI Success: Strategies for CXOs to Maximize Value
As innovations in the field of AI continue to reshape industries and transform business operations, CXOs play a crucial role in ensuring that their organizations harness the full potential of these...
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8Bit Creatives partners with Rooter to boost gaming content in India
8Bit Creatives has partnered with Rooter, to bolster the nation’s Gaming Creator Economy. This collaboration will see 8Bit Creatives' notable gaming influencers, PC gamers, and GTA roleplay creators,...
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Dentsu Creative India expands its mandate for TTK Healthcare
Dentsu Creative India has expanded its mandate with TTK Healthcare. The agency will now handle social media and media duties for its three brands - Skore, Eva, and MsChief. The account will be serviced...
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Marketing gimmicks: When brands push the limits for attention
In an industry where attention is currency, a few brands and celebrities have recently resorted to marketing gimmicks, leaving audiences puzzled. On February 02, Poonam Pandey sent shockwaves across...
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Poonam Pandey death hoax: Everything that has transpired till now
The news of Poonam Pandey’s death shocked the internet on February 1, 2024. The Indian model’s untimely demise caused a stir on social media and the reason for her death was declared to be cervical...
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Blissclub urges women to familiarise themselves with uninterrupted workouts
Blissclub has unveiled its latest campaign encouraging women to familiarise themselves with undistracted workouts. The campaign, which is a sequel to its ‘Bitch Club’ campaign, advocates women to...
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Google adds AI feature to Maps
Google Maps has introduced an AI feature to help users discover new places. The new feature analyses over 250 million locations on Google Maps and contributions from over 300 million Local Guides to...
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The ABBY One Show 2024 to be held from 29th-31st May at Goafest
The Advertising Club has announced the 55th edition of The ABBY One Show Awards 2024, South Asia’s Gold standard, acknowledging creative excellence in advertising. The ABBY One Show Awards 2024, are...
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Snap announces 10% workforce reduction amid growth plans
Snap, the parent company of Snapchat, has announced plans to cut its workforce by 10%, which would affect over 500 employees based on the figures released in November 2023. This decision, disclosed in...
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Case Study: How Netflix reimagined iconic scenes using pop-culture stars and...
Netflix India's 2023 playback campaign used imaginative prompts to connect unlikely crossovers by Bollywood actors and content creators of iconic Netflix scenes to engage with the audience....
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Indian e-commerce ads may continue to outperform other digital segments: Report
Elara Securities has released its report that sheds light on the ad spends across various sectors in the last quarter of 2023. It talks about the continued growth of e-commerce and its dominance over...
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After a disappointing year, queer community calls for improved advertising in...
2023 started on a high note. The advertising and marketing industry probably saw its first billboard campaign featuring queer couples as Future Generali launched its OOH campaign. However, the...
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BORN HI wins the digital mandate for Meyer Organics
BORN HI won the digital mandate for Meyer Organics. As per the mandate, BORN HI will spearhead all aspects of digital and social communications across various platforms, creative campaigns, SEO, and...
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Nippon India Mutual Fund appoints Kaiyomurz Daver as Chief Marketing Officer
Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), announces the appointment of Kaiyomurz Daver as their New Chief Marketing Officer. Daver brings...
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Google confirms that their restructuring is not driven by AI replacing jobs
In the fourth quarter of 2023, Google's advertising products powered by artificial intelligence were noted as "bright spots" despite falling short of analyst expectations. Ad revenue amounted to $65.5...
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Hero MotoCorp's new campaign empowers women riders beyond boundaries
In its stride towards breaking societal norms and empowering women riders, Hero MotoCorp has launched its new social impact campaign, #AbJaanaHoJahan to promote its product range Hero Pleasure....
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Neeraj Chopra joins Team Visa and is brand ambassador in India
Visa Inc. (NYSE: V) has enlisted Neeraj Chopra as a Team Visa athlete, ahead of the Olympic Games Paris 2024. Chopra’s collaboration with Visa makes him the second athlete from India joining Team Visa...
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Agency Premier League: List of participating agencies unveiled
Social Samosa’s Agency Premier League is all set to take place on the 7th & 8th February in Mumbai. This league is more than just a sporting event; it's a platform for advertising and marketing...
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Will 2024 be the year advertisers take sustainability seriously?
Sustainability– you've probably bumped into this word many times, in conversation with colleagues, scrolling through Instagram, or maybe buried in that email you dumped in the junk folder. It’s the...
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