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AgencyCon Agenda: All you need to know about the thought-leading sessions
AgencyCon, set to unfold in Mumbai, promises an insightful exploration into the future of agencies and the ever-evolving landscape of the advertising and marketing industry. Through thought-provoking...
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AdLift wins Two Brothers Organic Farms' mandate
AdLift has announced the onboarding of Two Brothers Organic Farms. Won in a multi-agency pitch, AdLift will be handling the paid marketing responsibilities for the brand. "We are thrilled to be...
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Wiggles’ Prashant Kohli joins Newton School as Senior Director - Marketing
Prashant Kohli has joined the tech education company, Newton School as the Senior Director of Marketing as per his announcement made on LinkedIn. Kohli previously served as the Chief Marketing Officer...
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Experts foresee Open AI’s Sora democratising and cutting video production costs
Have you ever seen a bicycle race on the ocean with different kinds of sea life posing as athletes, realistically so? This has been made possible on February 16, 2024, with Open AI’s latest creation -...
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Billie aims to puts an end to unrealistic beauty standards in new campaign
Are you sick and tired of constantly seeing beauty brands promoting unattainable beauty standards, all to capitalize on people's fears? Well, you're not alone. Jameela Jamil, the British actress and...
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Experts Speak: Marketing budgets in 2024 to consider technology and...
GroupM India’s This Year Next Year (TYNY) report suggests that the overall ad revenue in India is expected to reach INR 1,55,386 crore in 2024, with an incremental INR 14,423 crores compared to 2023,...
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Monk Entertainment, Schbang, AdLift win big at AgencyCon Indian Agency Awards
The Social Samosa AgencyCon Festival & Indian Agency Awards Show on 21st February 2024 honored the people and organizations that have produced some of the best work in the industry. We witnessed...
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AgencyCon: All you need to know about winners in the Individual Categories
The Social Samosa AgencyCon Indian Agency Awards celebrate the unsung heroes of the Indian advertising and marketing industry with a glamorous awards ceremony and thought-provoking panel discussions....
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Winning hearts and markets through purpose-driven branding
If someone were to tell you that the purpose of a business can be other than profits, you would think they are out of their minds. Conventional knowledge tells us that a business exists for the sole...
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Heeru Dingra moves on from dentsu India
Following a nine-year tenure with dentsu India, Heeru Dingra is moving on from the agency. Her association with the network commenced in 2015 when WATConsult was acquired by the then Dentsu Aegis...
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Sociowash bags the social media mandate for Tide Arabia
Sociowash, an integrated advertising agency, has secured the social media mandate for Tide Arabia, the leading laundry detergent brand in the UAE. The agency will be responsible for elevating the...
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Instagram's Creator Marketplace expands globally for brand-creator...
Instagram is expanding its Creator Marketplace to eight new markets, making it easier for brands and creators to collaborate globally. Initially launched in the US in 2022, this platform facilitates...
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PROHED wins performance marketing mandate for PokerBaazi
PROHED, the performance marketing agency, has won the performance marketing mandate for PokerBaazi, an online gaming platform for the third time. The announcement comes after the continuous successful...
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WhatsApp introduces new text formatting features
Mark Zuckerberg has unveiled the latest updates to WhatsApp, aimed at streamlining communication and facilitating effective message organization. The four new text formatting options are designed to...
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Reckitt Benckiser (India) led Music Genre advertising in 2023: TAM report
TAM India has unveiled its annual report on advertising in the Music Genre in 2023. As per the report, in 2023, the Music Genre experienced a 46% increase in ad volumes per channel compared to 2019....
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Abhishek Shetty joins Swiggy as the Marketing Lead for Swiggy Instamart and...
Abhishek Shetty, formerly the Chief Marketing Officer at Stader Labs, has joined Swiggy as the marketing lead for Swiggy Instamart and Private Brands. With a skill set encompassing brand management,...
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Digidarts secures the digital mandate for HomeSharp
HomeSharp is a Mumbai-based real estate platform and advisory dedicated to the home-buying experience. To enhance its mission of providing homes to a broad audience through effective brand awareness...
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You can have everything just not at the same time: Tara Kapur on Human Behind...
In this episode of Team Pumpkin presents 'Human Behind The Marketer' created by Punctuate Inc, Founder Saloni Surti interviews Tara Kapur, India Marketing Head of Duolingo English Test. Having changed...
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AdLift secures the paid marketing duty for Two Brothers Organic Farms
AdLift, a global digital marketing agency, has announced the onboarding of Two Brothers Organic Farms. Won in a multi-agency pitch, the agency will be handling the paid marketing responsibilities for...
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FCB India announces new creative leadership and departure for its Delhi Office
FCB India, part of the FCB Group agencies in India, announces new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National...
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