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In business, you need someone to trust and fall back on: Hitesh Rajwani &...
In this episode of Team Pumpkin presents 'Human Behind The Marketer' created by Punctuate Inc, Founder Saloni Surti interviews Hitesh Rajwani, CEO of Social Samosa and Mrinil Mathur Rajwani, Managing...
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Reliance-Disney merger could lead to market share loss & challenges for other...
Reliance Industries Limited, Viacom 18 Media Private Limited, and The Walt Disney Company have announced the signing of binding definitive agreements to form a joint venture that will combine the...
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WhatsApp introduces new 'search by date' feature to find old messages
Meta has introduced a new feature on WhatsApp, making it easier to search for past messages. With the most recent update, users may now use the date option to search for a certain message or piece of...
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Case Study: How MakeMyTrip & Youngun used billboards to invite Bigg Boss fans...
MakeMyTrip collaborated with Youngun and launched the 'Bigg Boss Chahte Hai' campaign to capitalize on a viral trend, making it an exciting experience for fans. Using eye-catching billboards and...
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Rayomand J. Patell joins Laqshya Group as Group Chief Creative Officer
The Laqshya Group welcomes Rayomand J. Patell as its Group Chief Creative Officer. Patell's expertise and innovative mindset will bring creativity, effectiveness, and collaboration to the Group's...
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Adobe introduces a Gen-AI tool for music production
Adobe has unveiled "Project Music GenAI Control", a generative AI platform at the Hot Pod Summit in Brooklyn. It can create audio from text descriptions (such as "happy dance," "sad jazz," or a...
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Tushar Malhotra elevated to Director of Sales and Marketing at Bisleri
Bisleri has elevated Tushar Malhotra to the role of Director of Sales and Marketing. Malhotra announced this development in a LinkedIn post. Previously, Malhotra led the company's marketing and...
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Sociomark bags media mandate for Qubero
Sociomark has secured the media mandate for Qubero. This brand comes from the makers of kitchen sink, NIRALI BG. Sociomark will be responsible for SEO, Social Media Marketing & Public Relations...
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Ad spends to grow by 6% in FY24, signaling a muted year: Redseer Report
Redseer Strategy Consultants has launched a lighthouse report in an ever-evolving digital advertising landscape. The report outlines how Digital Advertising platforms are evolving and addressing the...
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Agency Feature: Everything you need to know about Pixelfox
Who are we? Established in 2015, Pixelfox is a creative agency specializing in mainline and digital advertising with a core focus on video production. Formerly known as Pixel Fox Studios, the journey...
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Aakash Mishra appointed as AVP - Group Brand Marketing at Donear Group
Donear Group has appointed Aakash Mishra as Assistant Vice President of Group Brand Marketing. Mishra announced the news on LinkedIn, expressing his excitement about joining Donear Group. In his new...
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Millennials changing advertising norms to craft a better workplace for Gen Z
In an advertising industry where unhealthy working habits are normalized, creativity clashes with deadlines, and innovation collides with client expectations. Employees find themselves caught in a...
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Dentsu appoints Narayan Devanathan as President & Chief Strategy Officer,...
Dentsu India has appointed Narayan Devanathan as President & Chief Strategy Officer, South Asia. He will report to Harsha Razdan, CEO, South Asia, dentsu. Narayan returned to the network for a...
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Rethinking workplace policies for women to achieve gender equality
As we head towards another International Women’s Day, it may be sobering to reflect on the progress that has been made towards gender equality at workplaces and acknowledge the challenges that...
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Nikhil Narayanan joins Zlade as Head of Creative Strategy & Brand Director
Nikhil Narayanan, a seasoned Creative Director with over 15 years of advertising experience, has joined Zlade as its Head of Creative Strategy & Brand Director. Sharing his career move on...
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Google removes prominent Indian apps from PlayStore amid fee dispute
Google took down over a dozen popular apps from the Play Store in India on Friday, in response to ongoing non-compliance with its billing policies by developers. This action comes amid a three-year...
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Google removes prominent Indian apps from PlayStore amid fee dispute
Google took down over a dozen popular apps from the Play Store in India on Friday, in response to ongoing non-compliance with its billing policies by developers. This action comes amid a three-year...
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Swimming against the tide: Finding your space as a young ad agency
For Gautam Reghunath, Co-founder and CEO, Talented, the advertising industry has always been a huge part of his life. His drive to create great work comes from having grown up surrounded by his...
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Slice onboards Nayanthara as its brand ambassador
Slice announced the appointment of Nayanthara as its brand ambassador. With Nayanthara on board, Slice aims to strengthen its connection with audiences. Sharing her excitement about coming on board as...
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NODWIN Gaming partners with JSW Sports to boost Indian esports
The emerging markets gaming and esports media company, NODWIN Gaming (NODWIN), is announcing a strategic partnership with JSW Sports, an Indian sports promoter and pure play sports management...
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