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Mixed Route Juice bags the 360-degree advertising mandate for Project Vikalp
Mixed Route Juice has bagged the complete 360 advertising (ATL & BTL), marketing and digital mandate in a multi-agency pitch for Project Vikalp, working in the space of Women’s Sexual rights by...
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Ashish Sehgal to lead Zee's broadcast revenue vertical as Rahul Johri quits
Zee Entertainment Enterprises Ltd. (ZEE) announced the strategic changes in the revenue vertical of the broadcast business, implemented by its MD & CEO, Punit Goenka. With immediate effect, Ashish...
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Experts Speak: The evolution of women’s portrayal in Indian Ads
Advertisement, whether through word-of-mouth, television, OOH, or otherwise, serves a primary purpose—to create awareness. Since the inception of advertising, gender stereotypes have taken centre...
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Joy Personal Care onboards Shah Rukh Khan as its brand ambassador
Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, announces its collaboration with Shah Rukh Khan as the brand ambassador for the face wash category of Joy...
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Maruti Suzuki dominated the print ad space in 2023: TAM AdEx report
TAM Media Research has unveiled its insightful report titled 'A Glimpse into Advertising Trends for 2023,' offering a comprehensive overview of print advertising, exploring innovations, and dissecting...
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How to nurture the next generation of women in advertising
Step into the future of advertising, where empowering women takes center stage! Picture this: a dynamic blend of creativity and cutting-edge technology is shaping the industry's landscape. Gone are...
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First Sight bags the digital mandate for Sangeetha Mobile
First Sight has secured the digital mandate for Sangeetha Mobile. This partnership will fortify the brand's presence and engage with consumers in the digital landscape. With this mandate in place,...
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Verve Media wins social media mandate for Hastha Global Ventures
Verve Media, an integrated digital marketing agency, has secured the social media mandate for Hastha Global Ventures, a one-stop solution provider for Non-Resident Indians. As per the mandate, the...
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Are leadership roles in A&M truly evolving? Women reflect
An industry where ideas are created, curated, and turned into ad campaigns is said to be the mirror reflecting our society and its diversity. Yet, the advertising and marketing industry struggles with...
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Tarun Jha moves on from Havas Worldwide India
Tarun Jha, who had joined Havas Worldwide as the Chief Executive Officer, has decided to move on to pursue other interests. Over the past year, Jha was instrumental in building the creative agency,...
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PR Professionals bags the digital mandate for HUDCO
PR Professionals, flagship of the PRP Group has recently bagged the digital media mandate for Housing and Urban Development Corporation Limited (HUDCO). The scope of the mandate encompasses the...
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Vishal Gaba moves on from Bira 91
Vishal Gaba has announced that he is moving out from Bira 91. Gaba joined the brand in 2021 as the Associate Director of Marketing. He announced his movement in a LinkedIn post. At the company, Gaba...
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Elon Musk plans to open-source xAI's Grok chatbot
Elon Musk announced on Monday that his artificial intelligence business, xAI, would open-source its ChatGPT rival, "Grok," this week, according to Reuters. Musk has issued numerous warnings against...
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Government's new code prohibits unethical drug marketing by pharmaceutical...
The government has introduced a new legal code to prevent unethical drug marketing and prohibit medical representatives from offering incentives to access healthcare professionals. The Department of...
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Apple is testing an AI-powered ad product to optimize App Store ad campaigns
In a bid to enhance its advertising offerings, Apple is reportedly venturing into the realm of AI-powered ad placement within its App Store, drawing inspiration from strategies employed by Google and...
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Dentsu Creative India bags the integrated creative mandate for GEF India
Dentsu Creative has won the integrated creative mandate for Gemini Edibles & Fats India (GEF India). The account was won following a multi-agency pitch and will be serviced from the agency’s...
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Case Study: How a viral tweet helped Goibibo launch 'Bebo' as its brand...
Following the viral tweet drawing parallels between 'Bebo' and 'Goibibo', the brand capitalized on the moment to introduce Kareena Kapoor Khan as its new ambassador. With an extensive social media...
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Decathlon reveals new brand identity and logo
Decathlon, a global multi-specialist sports brand, is revealing its new purpose, to “Move People Through the Wonders of Sport,” and the strategy behind this bold new ambition to bring innovative and...
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Chinmay Chandratre joins FCB/SIX India as Sr. Vice President - Media
Chinmay Chandratre has joined FCB/SIX India as Sr. Vice President – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR and Bengaluru. Prior to this...
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Reliance to acquire Paramount's stake in Viacom18 for $517 mn
In a significant development, Reliance, the entertainment firm, has announced its acquisition of Paramount's 13% stake in Viacom18, a player in the Indian media venture. The deal, valued at $517...
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