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The Culture Wars: When brand culture collides with cancel culture
The idea of a brand getting cancelled by the crowd is as terrifying as it is real. No brand can claim to be cancel-proof. Those days are behind us when a business had to have an inferior or harmful...
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Apple is eyeing a partnership with Google for advanced AI features on iPhones
Apple is considering a collaboration with Google to integrate Google's Gemini AI model into iPhone features. This collaboration could give Google a strong position, building on their existing...
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678 mn Indian sports viewers favour Cricket, Football & Kabaddi: Ormax report
Media consulting firm Ormax Media has released its latest research report titled 'The Ormax Sports Audience Report: 2024'. The report is based on India’s largest sports research, conducted between Nov...
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AI solutions & emerging mobile channels vital for Cricket season user...
Adjust and Glance have released a report titled ‘The Cricket Playbook for Growth Marketers’. It is a guide for growth marketers who want to leverage the opportunity for mobile advertising, providing...
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YKONE acquires Indian influencer agency Barcode
YKONE, an international influencer marketing agency, has announced the acquisition of 70% of the Indian influencer marketing agency Barcode. This acquisition is a strategic move that aligns with the...
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GOZOOP Group appoints Priyanka Sharma as Group Director
GOZOOP Group has appointed Priyanka Sharma as Group Director - Brand Communications. Based out of the group’s Mumbai headquarters, she will report to Mohit Ahuja, President, GOZOOP Group. In her new...
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Foster Digital bags social media mandate for Foce India
Foster Digital has secured the social media management and visual content mandate for Foce India. Under this mandate, Foster Digital will be spearheading Foce India's brand presence across various...
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EMVIES 2024 to be held on March 22
The Advertising Club gears up to host the latest edition of the EMVIES. With a total of 1892 entries received, EMVIES 2024 will take place on Friday, 22nd March 2024, at Jio World Convention Centre,...
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LS Digital introduces programmatic marketing tech for advertisers and marketers
LS Digital has announced the launch of CoMMeT, a technology for programmatic marketing. CoMMeT is a service designed to ease the challenges faced by brands and advertising agencies during the media...
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Dentsu India inks strategic partnership with Arthur D. Little
Dentsu India has embarked on a strategic partnership with the global strategy consulting firm Arthur D. Little (ADL), aiming to deliver end-to-end solutions to enable growth for their clients. The...
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Men’s IPL 2024: Finding the right media mix
As the biggest advertising carnival of India, the Indian Premier League, inches closer, brands will be trying to make the most of this opportunity. While media gurus have not seen the broadcaster and...
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Gaurav Soni joins Perfetti Van Melle as Head of Media
Gaurav Soni has been appointed as the Head of Media at Perfetti Van Melle. He revealed the news in a LinkedIn post. Soni had been associated with Domino’s India for the past two years. He assumed the...
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Meta announces measures to address misinformation ahead of the India General...
Ahead of India's upcoming 18th General Elections, Meta has unveiled a blueprint to address misinformation and ensure the integrity of the democratic process. In the blog post made by Meta titled 'How...
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Havas launches Conran Design Group network
Havas announced the launch of the Conran Design Group network, a new global offering dedicated to brand and design, based on the long-standing expertise and talent at Conran Design Group, and W,...
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Korra's Gaurav Nabh & Deepak Kumar launch Thrive
After launching and running the digital agency Korra over the last five years, the creative and marketing experts Gaurav Nabh and Deepak Kumar have now launched Thrive, a creative capital. Through...
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Eveready onboards Neeraj Chopra as its brand ambassador
Eveready Industries India Ltd. (EIIL) has announced Neeraj Chopra as its new brand ambassador. With this collaboration, the brand aims to enhance its connection with the youth. Speaking on the...
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Centre names Press Information Bureau as central fact-check unit
The Ministry of Electronics and Information Technology has formally designated the Press Information Bureau's fact-check unit as the central government's official body for verifying information, as...
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Castrol & bp Group onboard Shah Rukh Khan as brand ambassador
Castrol and bp Group has announced its association with Shah Rukh Khan as its brand ambassador. Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and...
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Case study: How ManipalCigna sold the idea of health insurance to 25Mn+ young...
With its latest digital campaign 'Mere Choice ka Health Insurance', ManipalCigna Health Insurance showed more than 25 million young adults how to deal with adulting problems and why health insurance...
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SEBI delays action on Subhash Chandra summons case in Bombay HC
The Securities and Exchange Board of India (SEBI) has informed the Bombay High Court that it will refrain from taking action for three weeks regarding the summons served to Zee Entertainment...
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