Social Media Strategy Review: Omar Abdullah
This is a part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation of them. We have used Konnect Social to track the data along with...
View ArticleSocial Media Strategy Review: Comparison Of Parties On Social Media
This is a part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation of them. We have used Konnect Social to track the data along with...
View ArticleLessons on Creating Effective Videos for Digital Consumption
Digital market has today evolved from a humble clutch of tools like email, Facebook and Twitter to a complex ecosystem of niche communication platforms catering to very specific needs. Add to this a...
View ArticleSocial Media Exit Polls Reveal that NDA is Set to Form Government
2014 General Assembly Elections have been the talk of the town in the biggest democracy of the world since last couple of months. For the ones aiming to be at the top, the road has been marred by...
View ArticleBranding On Social Media: A Startup’s Perspective
There is no social media marketing budget for a start-up. The sooner you realize that you can’t accomplish what others brand can by purely putting money in the right places, you start wondering if...
View ArticleIs the Work Culture At Your Digital Agency Evolving?
Lot has changed and lot will, not only for the client’s but also for agencies. As brands seek potential partners, they look for agencies that stand out from the pack and offer a good fit between their...
View Article[Research] Social Media Users Want Jaitley As Finance Minister, Sushma As...
No sooner had the buzz around elections subsided among India’s social media users, a new topic became viral — the new cabinet of the Narendra Modi government. In fact, on the day of the election...
View ArticleHow Can An Agency Manage A Diverse Portfolio?
Digital agencies are springing up in India like mushrooms in a rainy season. Getting into the digital agency business is a no-brainer for traditional advertising firms and many have done that –...
View ArticleClik here to view.
Narendra Modi Got More Mentions Than Messi During the Election Season
Let me play a spoiler here. We have been noticing amazing action on Social Media during and after Indian Election 2014. The run up that started with Congress Leader Shashi Tharoor started using Twitter...
View ArticleFor Agency Heads: Building Culture In Digital Firms With Squads
In today’s fast paced environment and cut throat competition, digital marketing agencies that function within the digital economy need to continuously reinvent themselves to remain at the top of the...
View ArticleVideo: Harnessing Online-Offline Integration for Your Brand with Sandeep...
Social Samosa invited Sandeep Balan, Head, Digital Marketing at United Breweries Ltd. for a Twangout about ‘Online Offline Integration in Social Media’ A Twangout is a Twitter integrated Hangout where...
View ArticleHow To Develop A Sustainable Campaign For Your Brand
Yes, we know that the word Campaign sounds scary, as it feels like something that’s really complicated and time consuming. But it’s NOT, well that’s of course if you know what you are doing and why....
View Article10 Things India’s Prime Minister Is Doing On Social Media
The very first thing India’s newly elected Prime Minister did was to officially announce revamp of all digital platforms of the Prime Minister’s office and improve interactivity. During his tenure as...
View ArticleClik here to view.
HomeShop18 launches “Shopping Makes Me Happy” Campaign with TVC’s , Microsite...
HomeShop18 recently announced its latest TVC campaign around the mantra “Shopping Makes Me Happy,” which has a unique and fresh idea and breaks away from the clutter. The idea was to build top of the...
View ArticleClik here to view.
Do Brands Consider Social Media Skills Important for Employees While Hiring?
An employee is hired in an organization if he/she is the right fit. Every organization is different when it comes to stating the right fit. However, the few skills which are looked at by every...
View ArticleCatalyst Verdict: Insights Into 80+ Jobs Offered by 47 Leading New Media...
As new media picks up great pace thanks to a strong push from social & digital media, global & local media companies have started hunting for talent who can help them scale up and grow. To help...
View ArticleClik here to view.
Mumbai V/S Delhi- Which City Rules the Roost in Social Media?
This is an interesting conversation to have, indeed. There are many factors at play here. Let’s look at them one by one. The Brands Let’s trace the recent history of mainline advertising. Mumbai used...
View ArticleClik here to view.
How Jhalak Dikhla Jaa Is Using Twitter Mirror As a Part Of Its Social Strategy
Jhalak Dikhla Ja, an Indian dance show, is back in town and it’s been buzzing not only on TV and on people’s minds, but also on all social media platforms. Here’s an overview of what Colors TV has been...
View ArticleMeasurement: Turning Facebook Insights Into Action
Before the social media era dawned, companies had to struggle with huge data and limited informed action strategies. When asked about customer’s insight, the responses received restricted us to a...
View ArticleSocial Media Guidelines and Advertising Policies of Alcohol Brands
“It would be so much fun handling social media for alcohol brands”, this is the most common statement I hear from people who learn that I work in the digital marketing space for the liquor sector. Yes,...
View Article