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Ariel's #ShareTheLoad campaign humorously 'helps' men locate basic items in...
#ShareTheLoad is a long-running movement by Ariel that highlights the unequal distribution of household chores at home. This year, their campaign HomeTeams #ShareTheLoad is urging men to step up on...
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Bumble unveils a new logo
Today, the dating app Bumble unveiled a refreshed visual identity and a new global campaign. The campaign coincides with the dating app expanding upon its signature 'Make The First Move' functionality...
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IPL 17 witnessed a 23% decline in ad shares for celebrity endorsements: TAM...
TAM Sports, a division of TAM Media Research has released its latest report on celebrity endorsement during IPL 2024. It details statistics from the first 37 matches of IPL 2024. According to it,...
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Campaigns that have attempted to break the stigma around mental health over...
Most of us have often at least once in our life heard the people around us use words like, 'Oh, I'm feeling depressed', and 'Oh, this gives me OCD' without really understanding the meaning, depth and...
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Maverick Global secures digital marketing mandate for Shiv Naresh Sports
Shiv Naresh Sports has partnered with Maverick Global as its digital marketing and communication partner. With a focus on developing impactful campaigns aligned with Shiv Naresh's objectives, Maverick...
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WhatsApp Communities adds new features
Mark Zuckerberg has announced new features for WhatsApp Communities, allowing groups within a community to create events, simplifying the process of coming together both online and in person. He also...
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Sociowash secures the creative mandate for inDrive
Sociowash has secured the creative digital mandate for inDrive India. The strategic partnership aims to boost brand visibility and growth in the Indian market by leveraging digital platforms. The...
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Decoding Virat Kohli's brand endorsement journey
“He wasn’t just the best option. He was the only option that made sense.” This is what Noise’s CEO & Co-Founder Gaurav Khatri had recently said about onboarding Virat Kohli as their brand...
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WPP India onboards Priya Barve as the Client Lead for HUL
Priya Barve has joined WPP as India’s Client Lead for Hindustan Unilever Limited. Priya brings over two decades of experience in advertising and marketing and has held leadership roles with Google,...
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Adobe partners with ethical hackers to build safer AI tools
Adobe has announced an expansion of its bug bounty program, aimed at incentivizing security researchers to discover and responsibly disclose bugs specific to their implementations of Content...
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LUX onboards Suhana Khan as brand ambassador
Marking its 100th anniversary, LUX has announced Suhana Khan as the brand's newest ambassador for its body wash range. She represents the spirit of a new generation – bold, unapologetic, and...
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Heeramandi’s marketing strategy echoes Sanjay Leela Bhansali’s love for...
Director Sanjay Leela Bhansali, known for his visually stunning cinematic creations, has ventured into the streaming industry with, "Heeramandi: The Diamond Bazaar." This period drama is set against...
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Snapchat rolls out new AR and ML tools for brands and advertisers
Snapchat has revealed its new suite of augmented reality (AR) and machine learning (ML) tools aimed at helping brands and advertisers engage users on the platform through interactive experiences. The...
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Amazon's ad revenue increased by 24% in the first quarter of 2024
Amazon's advertising revenue increased by 24% in the first quarter, reaching $11.8 billion compared to $9.5 billion last year. This growth exceeded analysts' expectations, who predicted $11.7 billion....
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FCB Ulka announces Hemant Shringy as its new Chief Creative Officer
FCB Ulka announces Hemant Shringy as its new Chief Creative Officer, marking a significant step in the agency's ongoing creative evolution. As chief creative officer, Hemant will be partnering...
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How AI is changing the world of Customer Relationship Management
In today’s world, as differentiation in products and services reduces, customer experience has emerged as the primary differentiator. Thus, brands are investing significantly in how they engage with...
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Laneige onboards Sara Tendulkar as its brand ambassador
Laneige has introduced Sara Tendulkar as its brand ambassador in India. Sara Tendulkar, brand ambassador, Laneige India, commented, “I am thrilled to be part of Laneige's family. As someone with a...
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Brand Street Integrated acquires 3% Collective
Brand Street Integrated, a digital marketing agency, has declared its acquisition of 3% Collective. This strategic initiative signifies a pivotal moment in the trajectory of both entities, as they...
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Infectious Advertising’s Nisha Singhania & Ramanuj Shastry on creating an...
On April 1st, 2013, amidst the playful spirit of All Fools Day, Infectious Advertising emerged from humble beginnings — on top of a garage. For Nisha Singhania, CEO & Managing Partner of...
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Inside BJP’s marketing strategy for Lok Sabha Elections 2024
The 2024 general elections are already underway with multiple voting phases being carried out across the country. While the results of the biggest democratic elections in the world will be announced...
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