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Does Mother’s Day reaffirm gender roles or celebrate a long-undervalued role?
This is a tricky one. Not just because I belong to a marketing community that has created the need for ‘topical’ opportunities to fan talk-worthiness for our brands, but more importantly because my...
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Meta unveils advanced AI tools for businesses to enhance advertising creativity
Meta has unveiled an upgraded suite of generative AI tools aimed at bolstering advertising capabilities for businesses. These enhancements, including full image and text generation features, are...
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Interactive OLV boosts click-through rates by 377% compared to standard OLV...
VDO.AI recently conducted a comprehensive study to assess the impact of interactive OLV ads. In comparison to traditional OLV formats, the study unveiled a 377% surge in click-through rates (CTR) for...
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Instagram users gain access to Threads with new cross-posting feature
Meta is encouraging increased user engagement on Threads by introducing a new feature that allows for easy cross-posting from Instagram. This experiment includes a simple toggle option for users to...
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Chennai Super Kings tops IPL fan loyalty charts: Report
Crisp, a marketing analytics firm, in collaboration with Kadence, a global market research agency, has conducted a comprehensive study focusing on brand recognition during the Indian Premier League...
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Recipe to the ‘perfect’ Mother’s Day ad
Picture this — a mother who cooks, cleans, takes care of her kids, her in-laws, her husband and then goes to work. Sounds like the perfect mother that can do it all, correct? This is something that...
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Momfluence: Harnessing the power of mothers in influencer marketing
You know what's fascinating in the whirlwind world of influencer marketing? Moms. Yes, the most incredible, often underestimated superheroes of influence. They're the ones quietly shaping their kids'...
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The LEGO® Group's latest campaign transports adults into a world of imagination
Adults these days lead extremely stressful and busy lives. Amidst the chaos and hustle of daily lives, we often forget to find moments of relaxation and joy; especially to pursue one’s hobbies and...
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Sheopal’s announces Mohammed Shami as brand ambassador
Sheopal's, Ayurvedic health and beauty care products brand, announces the appointment of India’s pacer Mohammed Shami as its brand ambassador. Shami would be showcasing the brand’s innovative and...
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ZEE’s Meenakshi Samantaray joins Metro Brands as the Head of Marketing for...
Meenakshi Samantaray has been appointed as the Head of Marketing for the Sports Division at Metro Brands Limited. Prior to this transition, she served as the Vice President of Marketing &...
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Kalamandir Jewellers onboards Shruti Haasan as brand ambassador
Kalamandir Jewellers, an Indian jewellery chain, has onboarded actress Shruti Haasan as its brand ambassador.Speaking about the collaboration, Milan Shah, Director of Kalamandir Jewellers, said, “We...
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Leo Burnett India elevates Vikram Pandey and Sachin Kamble as Chief Creative...
Leo Burnett India has announced changes to its senior creative leadership with the elevation of Vikram Pandey and Sachin Kamble from National Creative Directors to Chief Creative Officers for Leo...
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Adidas encourages players to play stress free in T20 World Cup campaign
Adidas’ latest campaign for the upcoming T20 World Cup created by Fundamental eschews the usual tropes to celebrate the power of releasing the pressure and urging the players to just play freely....
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Shreyansh Baid, Fanindra Jain & Rishi Sen launch their joint venture
Shreyansh Baid, Founder & CEO, of Shreyansh Innovations, Fanindra Jain, Creative Lead – of Shreyansh Innovations Digital and Rishi Sen, previously SVP & Business Head, of Digitas &...
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Adobe launches Acrobat AI Assistant for enterprise customers
Adobe has unveiled Acrobat AI Assistant catering to enterprise clientele. This feature, accessible via add-on subscription, is now integrated across desktop, web, and mobile platforms, offering a...
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Apple faces backlash for crushing books and instruments in its latest ad
Apple, known for its innovative marketing, made a literal impact with its latest ad. To promote its new ultra-thin iPads, the tech giant released an advertisement that features an industrial press...
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OpenAI develops new tools to detect AI-generated images
OpenAI has introduced innovative tools to identify and track content generated by its DALL-E AI image generator. In a recent blog post, the company announced the development of new methods to verify...
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BFSI sector's digital ad impressions see 40% surge in 2023: TAM report
TAM India's 2023 cross-media advertising report for the BFSI (Banking, Financial Services, and Insurance) sector compares advertising trends across television, print, radio, and digital platforms. In...
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inDrive announces Vikrant Massey as its first-ever brand ambassador
inDrive has announced the onboarding of Vikrant Massey as its first-ever brand ambassador for its ride-hailing business in India. As the new brand ambassador, Vikrant Massey will actively be involved...
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Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for...
Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures...
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