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Google announces its latest AI updates
Late last year, Google launched its first natively multimodal model, Gemini 1.0, in three sizes: Ultra, Pro, and Nano. Just a few months later, the release of 1.5 Pro followed, featuring enhanced...
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‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood, starring...
Titan Raga has launched its latest campaign ‘Beautiful Together’ featuring Alia Bhatt. The TVC is a representation of the enduring bond of sisterhood. The campaign draws insight from the evolving role...
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Unravelling the Modi phenomenon: A decade of political branding
In politics, the concept of a political leader as a brand is not merely a modern phenomenon; it has deep roots in history. Throughout the ages, iconic figures have emerged whose personas became...
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TCL India on-boards Rohit Sharma as brand ambassador
TCL has on-boarded the Indian cricket team captain Rohit Sharma as the national brand ambassador to augment its brand presence. By leveraging Sharma’s goodwill in the market and his association with...
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toothsi’s latest brand film features a humorous take on wearing visible braces
toothsi’s latest brand film #AbBracesGaayabAapNahi has captivated audiences around the country with its humour, innovation, and message of confidence. Launched on Friday, May 10th, the 75-second...
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51% Gen Z & 54% millennials embrace GenAI in the workplace to free up time...
Deloitte’s 2024 Gen Z and Millennial Survey explores how Gen Zs and millennials perceive the transformations occurring in the world around them. The survey delves into how the workplace experiences...
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Bumble issues an apology following backlash against its anti-celibacy ad
In response to a series of ads criticized for allegedly shaming women who choose to not be sexually active, Bumble has issued an apology. The campaign, featuring messages like 'A vow of celibacy is...
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Meta's Facebook and Instagram experience worldwide outage
Meta's Facebook and Instagram apps suffered a global outage on Wednesday (May 15), as reported by Downdetector, a site that tracks such incidents. In March of this year, Meta faced technical glitches...
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Inside the marketing of Bridgerton Season 3
Dear gentle readers, the ton has gathered once again to celebrate one of the most eagerly anticipated seasons of Netflix’s ‘Bridgerton.’ After a hiatus of nearly two years, the period drama produced...
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Netflix hits 40 million users for its ad-supported plans
Netflix’s expansion into an ad-supported model is proving successful. At its 2024 upfront presentation, the streaming giant announced that its ad-supported tier now boasts 40 million monthly users...
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Speculations arise as Jan Leike exits OpenAI following Ilya Sutskever’s...
OpenAI has experienced further leadership changes as Jan Leike, a key figure in the superalignment group, announced his resignation via X (Twitter). Leike, who co-led efforts to ensure AI systems...
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Samsung takes a dig at Apple's 'Crush' Ad
Samsung, known for occasionally targeting Apple in its ads, released a 43-second spot on Wednesday that seems to serve as a follow-up to the Apple film that caused an uproar in the creative community...
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Microsoft's AI investments drive surge in greenhouse gas emissions
Microsoft's recent sustainability report reveals a concerning trend: despite its ambitious climate pledge in 2020 to become carbon negative by the end of the decade, the company's greenhouse gas...
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43% of Gen Z find ads ruin the gaming experience: Report
The ZBD Gen Z Gamer Study sheds light on the central role that video gaming plays in how 18-25 year olds play, socialise, express themselves and engage with brands and influencers. Based on a survey...
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Club Mahindra appoints Megalodon as its AI creative tech partner
Club Mahindra has announced a strategic partnership with Megalodon, an AI Creative Tech company. This collaboration aims to leverage artificial intelligence to enhance Club Mahindra’s creative output...
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Leaders call for accountability and reform after Ghatkopar hoarding collapse
On May 13, a 120x120-foot hoarding collapsed on a petrol pump at Chheda Nagar in Ghatkopar, Mumbai, due to a dust storm and unseasonal rains. As per reports, the hoarding allegedly weighed 250 tonnes...
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Reckitt appoints Kanika Kalra as its Regional Marketing Director
Reckitt, a consumer health and hygiene company, announced the appointment of Kanika Kalra as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia. In this role, Kalra will...
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Havas Media Network India elevates Uday Mohan & R. Venkatasubramanian as COOs
Havas Media Network India, the media division of Havas India has announced the elevation of two of its senior leaders to significant roles within the organisation. While Uday Mohan steps into the...
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mCanvas unveils footfall attribution; an extension to their interactive ad...
mCanvas has announced the addition of Footfall Attribution - an extension of their comprehensive suite of interactive ad solutions. The measurement solution empowers advertisers to measure the offline...
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Understanding the dynamic patterns of modern audiences across Connected TV
The industry of television has experienced a seismic shift with a focus on content consumption. The introduction of the internet has spearheaded an age where spectators have transferred from...
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