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The e-commerce boom on social media – #ThingsDontJudge
As a part of our #TheSocialBoom series, the article takes a look at eBay India’s festive campaign, titled, #ThingsDontJudge.
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The dearth of male travel bloggers
In this article, veteran travel blogger, Shubham Mansingka speaks about the Indian travel blogging industry and explains how the segment is gender dominant.
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Reminiscing GandhiJi brands unite to celebrate his birthday
The listicle summarizes the best creatives published by brands on the occasion of Gandhi Jayanti.
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Get set to unearth #UntoldStories with the Agency Showreel
The Indian Social Media universe is blessed with stories that have inspired millions, campaigns which have achieved strategic goals, brands who have grown enormously!
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The e-commerce boom on social media – #ItneKumMein
Comprehending the current digital scenario, the onset of Diwali won’t be ticked off by the crackling of fireworks but the delivery boy knocking on the door.
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#TheSocialBoom: How to use PR and Social Media to get traffic on to your site
As the final article of our #TheSocialBoom series, Vishal Lodaya of ThatPersonal.
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[Strategy Review] Oreo’s social media dunk
The cookie crumbles are sprinkled generously throughout the social-verse.
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Future of digital marketing in sports
When I’m shopping online to buy Diwali gifts, I like to think I behave like a rational human being (for the most part anyway!
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Brands set social media ablaze with Dussehra illustrations
Symptomatic of the glorious conquest of good over evil, Dussehra holds immense significance that dates back to the Ramayana era.
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Inkspell acknowledged Digital frontrunners with Drivers of Digital Awards
Inkspell announced the results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016.
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Celebrating Sushma Swaraj’s Twitter chronicles
The article explores how External Affairs Minister of India explores the power of Twitter for helping and rescuing stranded Indians across the world.
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What We Can Learn From Religion About Brand Storytelling
Rishabh Dev explores how brands can learn the art of storytelling from religion and the various elements associated with it. Mankind invented religion to tell the story of the powers that be, that run...
View ArticleMy new venture will be up and running in 4 weeks – K V Sridhar
Social Samosa gets in conversation with K V Sridhar about his stint at SapientNitro and his upcoming venture. “It’s like I graduated from Sapient University,” remarks Pops. All praise about the people...
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[Repost] #TheTwitterPredictament
Apurva Chamaria,Vice-President & Head – Corporate Marketing, HCL Tech compares Facebook and Twitter, using data to understand what the two social networks have in store. There was a serious belief...
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[Repost] Livestreaming – A Boon For Marketers?
Ancita Satija, Account Manager at Cohn & Wolfe Six Degrees weighs the pros and cons of Livestreaming, which is the next big thing and offers insights on brands that have mastered this art on social...
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13 truths debunking myths around virality
The article shares expert take on virality – the most abused and overused term in social media. Digital media being the Mecca of marketing now, the metrics of content success measurement has evolved...
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#Report: Top Facebook video publishers in India in December 2017
An analysis of some of the top Facebook Pages in India that focus on Video content has revealed exciting and interesting insights and data about the top Facebook video publishers in India for the...
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Single As A Pringle leaves a distinctive flavour on Twitter!
On January 10, the brand released their first Single As A Pringle video, taking a dig at a popular dating app with their own crisps app – Prindr. While the GenZ are living their best life, the one day...
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Pyaar ek Dhoka Hai – Perhaps the biggest Valentine’s Day campaign of 2018
The first image of ‘Shouting Pyaar ek Dhoka Hai On Valentine’s Day’ event on Facebook, hosted by All India Bakchod, seemed to be that of a joke. A funny page probably created by one of the AIB...
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