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How brands leverage social topics for effective social media marketing?
Garima Juneja of Viral Curry shares how brands have been latching on social topics for an evolved social media marketing game. These days, social media has become an important tool for every business...
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7 global sports marketing campaigns that inspire!
Sporting events transcend man-made boundaries like nothing else. Right from huddling together to cheer for your favourite team to furiously asserting the superiority of your favourite player — sports...
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11 Indian traffic tweets that are too real and funny
If you ever travelled by roads anywhere in India, there is this one thing that surely came to your mind – What IS Happening! Driving in India is an adventure sport that everyone participates in, but...
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SonyLIV launches Married Woman Diaries – Phase 2
SonyLIV launched the second edition of its original web series – Married Woman Diaries. The new series takes on the life of new parents as they move into the next phase of their married life. The...
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#SS30Under30 winners’ list is here! Take a bow
The time has come and the day has arrived! Our quest for the young talented minds that challenged all norms, shattering milestones, and disrupting the industry with innovations has finally reached its...
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Here is why ABBY’s Golden Jubilee is different
Social Samosa’s Mrinil Rajwani shares insights from Goafest 2018 – the reportedly bigger, better, and trendier version of the ad fests from the yesteryear If you belong to the world of advertising and...
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Abby 2018 Digital Winners so far
Social Samosa brings you a comprehensive list of all the Abby 2018 Digital winners from the digital industry helping you unravel the ideas and stories that reigned supreme last year. One of the most...
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Day 3 – Digital campaigns that scored at ABBY’s 2018
As one of the most illustrious awards ceremony in India draws to a conclusion, Social Samosa brings you another comprehensive list of Abbys 2018 Digital Winners – Day 3. The Abbys are awarded within a...
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5 organic Facebook hacks for travel startups I learnt while managing...
Deepak Kannan of PickYourTrail shares organic Facebook hacks travel startups can use basis his personal experience, sharing a detailed of account what works and what doesn’t. The way you engage with...
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Digital Commerce transformation by 2020 – A New Road
Siddharth Dabhade General Manager India, Criteo shares light on digital transformation led by mar-tech elements such AR, VT, and Internet of Things It is difficult to go even one day without coming...
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A recap of social media news that dominated this week
It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup...
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Digital marketing campaigns we saw this week
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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If you are not updated, you are outdated – tips to stay updated with social...
Supriya shares her secret thoughts which help to keep yourself updated on latest social media trends. Scroll the steps that you need to know how to manage to upgrade the skills of social media update...
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Luxury retail – how to create an effective social media strategy
Luxury Retail marketing has evolved with the arrival of purchase power among the millennial and concepts such as retail therapy. Surabhi Chatterjee shares her thoughts Have you ever wondered how much...
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#Report – TRA’s Brand Trust Report 2018, Samsung leads; Sony & LG follow
TRA’s Brand Trust Report 2018, a syndicated research conducted amongst 2,488 consumer-influencers across 16 cities in India is out now . Samsung leads the list second year in a row to become India’s...
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These Agency Life memes are painfully funny. I mean it!
Agency life can be enlightening, it can be empowering, it can be an exhilarating experience; but no one actually tells you how difficult agency life can be. Boy it’s a rollercoaster and it won’t take...
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Digital Commerce transformation by 2020 – A New Road
Siddharth Dabhade General Manager India, Criteo shares light on digital transformation led by mar-tech elements such AR, VT, and Internet of Things It is difficult to go even one day without coming...
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No Lego Movie for India! Should Indian brands too create Original Content?
Branded Content vs Original Content – which way do brands need to go? Is it time for India to have its own Lego Movie, one of the best made pieces of original content by a brand to promote a product?...
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Brands advocate environment conversation with World Earth Day creatives
It has been nearly five decades since the first ever Earth Day was observed, turning into a global movement for the advocacy of Environmental Conservation and doing their bit to spread the word,...
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How the world learnt to share a Coca Cola….
The rise and rise of Share a Coke has been a marketing marvel to say the least. Now with the India leg in full on action, Social Samosa take’s a look at how the Share a Coke campaign came into being....
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