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Cannes Lion for Change: 4 Indian entries get shortlisted
The Cannes Lions International Festival of Creativity is set to kickstart on June 18 with some great innovations and entries this year. Here are Cannes Lions for Change Shortlist from India. Of the 27...
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8 Twitter things to keep in mind during a monsoon crisis
Monsoon is here and being vigilant is better than being sorry. Arm yourself with these social media during crisis lessons and an umbrella, of course. A few days ago, Mumbai got its first set of...
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5 monsoon campaigns for some good old nostalgia…
You can, of course, open the curtain and look outside. But why do so when you can laze around in bed over the weekend and watch feel-good monsoon campaigns online? Monsoon is the time to take shelter...
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Important social media news and updates this week
It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup...
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This World Blood Donor Day join these groups to share ‘the life’
On this World Blood Donor Day, we make it easier for you to get connected with a wide community for blood donors which exists in the social media world with a comprehensive list of blood donor groups....
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Digital to surpass TV; accounts for 38.4% of total ad spends: DAN report
The newly launched DAN report states that digital ad spends predicted to overtake TV and account for 38.4% vs. 35.5% for TV. Dentsu Aegis Network today released its biannual global forecasts,...
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FIFA World Cup, World Blood Donor Day and other digital marketing campaigns...
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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Social media news made by platforms this week
It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup...
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Brands honour fatherhood with some creative Fathers Day campaigns
Each year, June 17th represents an impeccable opportunity for brands to roll out some of the most heartwarming Fathers Day campaigns 2018 to pay tribute to Dads all over the world. Social Samosa...
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#BrandKohli is the new ad world favourite! Here’s proof…
With 19 brands in his kitty, Brand Kohli is definitely a thing! From the famous Manyavar commercials to the latest Uber & Too Yumm associations – let’s take a look. What if we ask you to recall...
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Campaign Face Off: TOI’s #FlirtWithYourCity vs Brand Factory’s #MadeForMumbai
Social Samosa takes a look at which brand campaign performed better between TOI’s Flirt With Your City (Mumbai edition) and Brand Factory’s Made For Mumbai. From signature tunes to creating memorable...
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World Music Day campaigns unite brands and consumers this year!
World Music Day is a celebration of the lyrics, tunes and soulful melodies that bring the world closer, transcending any and every language, political or ideological barriers. Brands joined the...
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Expert opinion: Is IGTV the path breaker everyone is expecting it to be?
Social Samosa gets in conversation with experts, to understand IGTV’s impact on consumers, brands, and agencies alike. Instagram entering the long format content game isn’t exactly a surprise. With...
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GroupM Forecast: Digital to capture 95% of growth in 2018 and 99% in 2019
Highlighting the need for a better digital measurement, GroupM’s ad investment reports forecasts 95% of growth for digital in 2018 and 99% in 2019. GroupM today updated its 2018 ad investment...
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Opinion: Why Instagram’s IGTV is game-changing for brands & influencers!
Pranay Swarup, Co Founder & CEO, Chtrbox.com shares his opinion on how IGTV impacts the social media ecosystem! IGTV is much bigger than what we may think! Remember Orkut, MySpace, Hi5, and...
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Social Media News Round Up: IGTV steals the show!
It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup...
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Social Media Campaigns Round Up: A busy week with FIFA, Music Day & Yoga Day!
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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#SMLive 2018: The second leg of India’s first Facebook Live conference
From a battle of likes to a full fledged marketing medium, social media has evolved beyond what can be called dramatically. A day dedicated for the social media ecosystem, we celebrate World Social...
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Indian brands on IGTV!
We take a walk through Instagram’s new invention IGTV and discover a few Indian brands already up for some cool advertising on the platform. Term it YouTube’s competition or Instagram’s new...
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Best Social Media Brands Summit is here – this July 12!
The first leg of Best Social Media Brands Summit will withness Enlightening Sessions, Panel Discussions, Masterclass, Industry Stalwarts, Awards and more. We started off with a goal and today it is a...
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