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Congress to Hire 50 Social Media Professionals for 2014 Elections
General election campaigns coming to your, gadgets soon. The fight between two opposing parties to win the election has gone digital. They are using Social Media to win votes. Though, this won’t drive...
View ArticleConsumer Behavior and Social Media – Its a Complicated Relationship...
Agency Name: SocSer Research Objective: To Figure Out Impact of Social Media on Consumer Preferences for Fashion Apparel Brands Overview: Social media is great as a brand warmer. With an ever...
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Why a Social Media Content Plan is Important
Social content is an immediate reflection to your brand image. Creating content for your social media platforms is almost like delivering a speech at an event, spreading brand awareness. The only...
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Why Anand Mahindra is one of the Top 30 CEOs on Social Media
Social media is an equalizer of sorts, bridging the gap between incomes, occupations, organizational and social hierarchy, as well as geographical locations. In a series on posts on Indian CEOs on...
View ArticleCongress to train their Spokespersons for the New Social Media Landscape
In my report dated 19th July 2013 I wrote about congress planning to hire 50 Social Media experts to help them with their online campaign for the 2014 general election. They seem to have taken a step...
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How Insurance Brands are Using Social Media in India
Social media presence and marketing have become part and parcel of promotions for products, services, films as well as social awareness messages. Insurance Banking is probably the biggest service...
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Brand Engagement on Social Skyrockets: Social Global Report 2013
More and more users are opting for social media. Online Social Media networks have emerged as the new way in which people connect socially. Facebook leads the race with over 1.2 billion users....
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A Snapshot of Digital India [Infographic]
Agency Name: Ethinos Digital Marketing It all started with a thought in the 1930’s. A German author wrote about a guy removing a device from his pocket, pressing buttons on it and then speaking into...
View ArticleSocial Media Case Study: Mango Frooti V/S Slice Aamasutra
Agency Name: Mindshift Interactive Mango Frooti – About the Campaign: Frooti, a 27 years old Parle Agro sub-brand signed Shah Rukh Khan as it’s Brand Ambassador This is it’s (Frooti’s) biggest...
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7 steps to create a Social Media Content Strategy
Creating content on social media is no more casual. A planned strategy needs to be set right in place to capitalize on the large user base breathing on these social networking sites. There is nothing...
View ArticleBhaag Milkha Bhaag scores 4.5 out of 5 on Social Media: Analysis by Simplify 360
Bhaag Milkha Bhaag has won hearts, and it’s not a puzzle any more. The biopic on Milkha Singh, the flying Sikh, got tax free on July 22 after getting a lot of appraisal countrywide. BMB made a great...
View Article[Report] Top Social Media brands June 2013 by Unmetric
The Unmetric report of Top Indian Brand on Social Media 2013 showcases brands in India within each sector that have secured top ranks on 3 social networking platforms Facebook, Twitter and Youtube in...
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Vodafone India Partners with Twitter to Offer Free Twitter!
Vodafone India customers get free access of Twitter on their browser (mobile.twitter.com) and ‘Twitter for Android’ appwithout any mobile internet charges for three months. Vodafone India, today...
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Why Brands Should Use Social Media for Customer Support
It is an undeniable fact that most people prefer to use social media for marketing their brands. But a lot of them overlook the fact that social media can also be an effective channel for customer...
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Innovative Non-Profit Campaigns Powered by Social Media
As social media emerges as a powerful tool for branding and marketing, its great power to pioneer change and transform lives often gets overshadowed. What sort of a role can social media play in...
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Publicis Omnicom Groupe has the Highest Worldwide Revenue in Digital Marketing
One of biggest mergers in digital marketing took place between Publicis and Omnicom and the new company is named Publicis Omnicom Groupe on 18th July 2013. Maurice Levy, the face of Publicis and John...
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IndiaAuto Social Index – Report on Indian Automobile Industry, June 2013
The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and...
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How Bournville Delighted Customers by Converting Tweets into Videos with...
Bournville started the Friday high on a Not so Sweet note, making it one of the funniest Fridays for its followers on Twitter. The brand launched Tape a Tweet contest on 26th June 2013, stirring up...
View ArticleFew Things to Help you be a Less Painful Social Media Client
My Dear Social Media Client, If you are one of those sad souls who have just finished a social media pitch and got on an agency without finding out just what kind of a ditch you have fallen into, then...
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5 Recommended Books on Enterprise Social Business
In a previous blog we had written about “What is Social Business?” which is connecting every single person who’s a part of your business to each other. And not only does it connect, it also encourages...
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