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Amitabh Bachchan turns 77, gets branded wishes
On this 77th birthday, Amitabh Bachchan was wished online by brands as well as multiple police forces this year. Amitabh Bachchan has spent decades in the film industry, winning hearts by playing...
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#BrandWars: Telecom players engage in virtual banter over prices
After the recent announcement, the internet witnessed telecom players brand war over the increased price that Jio users have to pay. After Reliance announced that Jio customers will have to pay 6...
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84% Of Instagram users are likely to shop using the platform: Report
The latest report from WatConsult’s research vertical, Recogn, decodes Instagram in India from a user’s perspective and gives a scoop on how it is helping brands drive sales The Indian social media...
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Becoming an influencer: Behind the scenes with Jainam Vora
A PR professional, Jainam Vora is travel, lifestyle and fashion influencer keeping his Instagram feed as vibrant as it can be. With Vorasahab, Jainam Vora has established his presence as a travel and...
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Zivame Marketing Strategy through Amisha Jain’s lens
Founded in 2011, Zivame is an attempt to facilitate easy lingerie shopping for women in India. CEO Amisha Jain takes us through the Zivame Marketing strategy. Given the digital DNA of the company,...
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From need-based to luxury-based: Dineout Marketing Strategy over the years
In conversation with Dineout’s CEO & Founder Ankit Mehrotra, Social Samosa maps the changes in the Dineout marketing strategy since 2012. Being a consumer business, marketing has played a very...
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Beyond entertainment: #EduTok to expand content creation
Driving meaningful conversations and nudging people to have responsible content creation is key to a platform as fast-growing as TikTok, #EduTok is an effort in this direction. Content creation has...
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I don’t want to be politically correct for money’s sake: Jay Kapoor, Tech...
Jay Kapoor talks about his YouTube-ing journey and what goes behind the making of a tech blog. Founder of Gbox – a toolkit For Instagram, Jay Kapoor is a tech enthusiast with 269K subscribers on his...
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Decoding: The running a political campaign on social media
Ahead of Maharashtra Assembly Elections, Social Samosa takes a look at the basics of running a political campaign on social media. The Maharashtra Assembly elections are just around the corner and...
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Facebook gears up for Maharashtra Assembly Elections
With Maharashtra Assembly Elections around the corner, Social Samosa takes a look at the steps taken by Facebook for fair play. Even as newspapers are filling up with information on political rallies...
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#MumbaiTweets: Inside Mumbai Police Twitter Headquarters
In the three years since its debut, Mumbai Police Twitter presence has grown manifold; as a Social Samosa reporter visits ground zero, we share a slice of the action from the headquarters. Overlooking...
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Inside: Maharashtra Assembly Polls 2019 Social Media strategy
As voters make way to booths, we take a look at the elements involved in the Maharashtra Assembly Polls 2019 Social media Strategy. After weeks of passing by political hoardings, listening to jingles...
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Campaign Face Off: Max Fashion’s #DiwaliKhushiyonWali v/s Pantaloons’...
In this campaign face-off, the experts appraise Max Fashion and Pantaloons’ Diwali campaigns, sharing which brand significantly managed to get the festive vibes right. As the festival of lights nears,...
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Inside: The Aaditya Thackeray Social Media Strategy
With the youth leader creating waves in Maharashtra politics, Social Samosa dives into the Aaditya Thackeray Social Media Strategy. Recently, Aaditya Thackeray created waves by standing as a candidate...
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#SS30Under30: Nominations deadline extended to November 3
Owing to the substantial influx of entries and the upcoming festive season, Social Samosa Network has extended the nomination deadline of #SS30Under30 to November 3. Since the announcement of Social...
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To earn via blogging is still at a nascent stage in India, says Priya Iyer
Priya Iyer has been blogging for over a decade and feels overwhelmed at the way the medium has evolved over the years. Rejecting briefs and pitches that aren’t in sync with her ethics comes easy to...
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Amazon v/s Flipkart: The battle of online sales…
Amazon India Great Indian Festival social media strategy & Flipkart Big Billion Days social media strategy, both go all out. Who wins? Great Indian Festival & Big Billion Day both ran on the...
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#TheAgencyChronicles: Review of a Fresher in a Digital Agency
Aditi Ganatra, Digital Strategist, Indigo Consulting, afresh from MICA into advertising, chronicles her journey as a fresher in the Indian Ad World. How I ended up in advertising was that I, a...
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Cipla initiates second leg of #BerokZindagi amidst Delhi pollution crisis
Cipla Limited launched the second chapter of the campaign, #BerokZindagi with a new digital film highlighting the campaign’s core message, “Asthma Ke Liye, Inhalers Hain Sahi” The digital film...
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[Masterclass] Influencer Marketing with Ignacio Aguirre
In association with Social Samosa, Talkwalker is to conduct a Masterclass on Influencer Marketing with Ignacio Aguirre on November 12. A few weeks ago, Talkwalker & Social Samosa released a report...
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