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#SocialThrowback2020 When ‘The Professor’ recapped e-commerce marketing trends
Ad spends, purchases, and RoI – all took a hit when the waves of pandemic loomed over at the start of 2020. Sergio Marquina a.k.a The Professor steps up to gauge the efforts undertaken by the industry...
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Opinion: Enhancing brand credibility through online reputation management
Sachin Karweer, Business Head, HGS Interactive shares his thoughts on why ORM is important for a brand and how it can help build credibility. Warren Buffet has very rightly said that a great brand...
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#SocialThrowback2020: Global Campaigns that reinvented creativity in an...
Social Samosa presents the foremost global campaigns that struck through the face of crisis, by reaching a higher peak of ingenuity and created a newer benchmark. The resources decreased but...
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#SocialThrowback2020 Counting BFSI Marketing Trends with Scam 1992’s Harshad...
As we move towards the end of 2020, the flawed genius, Harshad Mehta from the recent web-series Scam 1992 takes you through the evolution of marketing trends in the BFSI sector this year. As the...
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#SocialThrowback2020: Global COVID-19 Campaigns that left a footprint
Social Samosa presents global campaigns that efficiently used minimized resources and optimum creativity to endure the novel impact of COVID-19. All global geographies were essentially going through...
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#SocialThrowback2020: When FMCG Sector was as brave & innovative as Self Made...
The pandemic pushed the FMCG Sector to accelerate efforts in product innovation and marketing like never before; we draw parallels and lessons with help of Netflix’s take on Madam C.J. Walker’s life....
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Best of 2020: Brands that led the way on Twitter in India
With a few days for 2020 to end, here’s the best of Twitter through the lens of brands, integrations, innovations and interactions. Twitter is a reflection of what’s happening in the world and what...
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#RoadTo2021: Performance marketing trends to know ahead of 2021
Hyper-personalisation at scale and product innovations will rule the world of performance marketing in 2021, here’s all you need to know. Performance trends for the coming year would be rooted heavily...
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#SocialThrowback2020: Lights, Camera & Action – Ganesh Gaitonde recaps OTT...
As digital accelerations helped transcend demographics and geographics, the rise of OTT platforms as prime channels became undeniable in the digital realm. Ganesh Gaitonde encapsulates how OTT trends...
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#RoadTo2021: Marketing strategies for flexible workspaces
WeWork’s Vineet Singh shares marketing strategies that flexible workspaces can deploy to increase brand awareness and trust post-pandemic. 2020 has been an exceptionally challenging year for us all....
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#SocialThrowback2020: Traversing the landscape of Real Estate Marketing with...
Who better than our favorite real estate agent, Phil Dunphy from Modern Family to take you on a Ninja-ride of Real Estate Marketing in 2020. Like every other industry, Real Estate too was impacted by...
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#SocialThrowback2020 Monica Geller dons the chef’s heart yet again to recap...
Our perfectionist chef, Monica Geller, takes us through the F&B marketing trends that evolved in one of the most impacted sectors during the pandemic in 2020. “Now, I need you to be careful and...
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#SocialThrowback2020: Social Media Campaigns that rose above the challenges...
Social Samosa presents the ingenious campaigns from 2020 that braved the impact of the lockdown through engaging social media activations, UGC, and collaborative campaigns. With production at the...
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[Download] Social Media Creative Sizes Guidebook 2021
Here’s your downloadable guidebook listing creative sizes for all major social media platforms to help you put forth optimal communication with each post. Every major social media platform went...
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[Download] Social Media Calendar 2021 by Social Samosa
Social Samosa Network presents an all-encompassing Social Media Calendar to facilitate 2021 content plans for brands & creators. As we stand at the cusp of another new year, content plans are...
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#RoadTo2021: Performance Marketing trends for 2021
With brands expecting a higher ROI on their ad spends in these uncertain times, performance marketing has become a necessary mechanism, SVG Media’s Deven Dharamdasani shares emerging trends marketing...
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#RoadTo2021: The Role of SEO in a Digital Marketing Plan in 2021
Bottle Openers Digital Solutions’ Sachin Kumar explains the significance of SEO in digital marketing for brands to strengthen brand positioning and push for sales in 2021. With 2020 being the year of...
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#RoadTo2021: Influencer Marketing Trends for 2021
Chtrbox’s Pranay Swarup predicts influencer marketing trends for 2021, listing each out as a tweet under 240 characters. If 2020 further expedited the demand of digital influencers and creators in a...
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Decoding: How laptop brands leverage YouTube in their marketing strategies
We take a look at how laptop brands such as Dell, HP, Lenovo, Acer and Asus help the average user navigate the labyrinth of tech buzz words with their YouTube strategies. Hope and aspirations are key...
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#RoadTo2021: How to ace storytelling in 2021?
Anupama Ramaswamy, Managing Partner & National Creative Director, dentsu Impact, shares a few methods and tactics to master the art of storytelling. Storytelling isn’t new. It has been around...
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