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How to tap high-intent audiences through advertising?
From platform-specific strategy to going beyond video formats, experts at SAMMIE BSMB 2020-21, dissect the relevance of tapping into high-intent audiences in the ever-changing industry. In another...
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AliveNow presents SAMMIE Best Social Media Brands: Celebrating brands that...
Among the dozens of brands that went through the tough rounds of evaluations, some shone extra bright at AliveNow presents SAMMIE; here’s a look at some of the best. For days, AliveNow presents SAMMIE...
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AliveNow presents SAMMIE Best Social Media Brands: Celebrating agencies that...
Kinnect, SoCheers, White Rivers Media, VMLY&R India, Schbang and Havas Media were among the top agencies that won big at AliveNow SAMMIE. A brand-agency connection is unlike any other. They have...
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Netflix India announces 40 plus original shows for 2021
Further expanding its investment in original content for the Indian market, Netflix has rolled out a massive plan consisting of about 41 Indian films and shows for the new year. Netflix claims to take...
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Experts gauge the state of Performance Marketing & the roadmap ahead
Varied marketing tactics evolved in wake of the pandemic last year. With the help of a few industry experts at AliveNow presents SAMMIE Best Social Media Brands, the roundtable discusses the trends in...
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Nita Ambani launches social media app ‘Her Circle’ for women
Her Circle by Nita Ambani aims to give women a global pedestal to come together to interact and communicate with one another, to strengthen sisterhood, and more. Nita Ambani has announced the launch...
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#TheSocialCMO Purpose Marketing works great on Twitter & Instagram: Abhishek...
From leveraging the power of moment marketing to educating the younger audiences about insurance to harping on social media for performance, Edelweiss Tokio Life’s digital marketing is strategy-laden....
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Video: Industry icons come together to hail women-oriented campaigns that...
On the occasion of International Women’s Day, in a conversation with India’s leading Brand Custodians and Agency Leaders, Social Samosa gives a major throwback to some of the best women-centric...
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Opinion: 4 Steps to use content marketing to boost your brand
As content marketing becomes a relevant part of brand marketing strategy, Navdeep Singh shares some insightful tips on how can it be leveraged to boost the brand. As digital marketing becomes...
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Inside: Roohi marketing strategy attempts to drive theatre footfalls
As the question looms large that whether the Indian audience will go back to movie theatres, the Roohi marketing strategy leaves no stones unturned and bets high on the element of spook and thrill. As...
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How digital publishers can make the most of Instagram Guides
We draw lessons from brands and influencers to understand how publishers can leverage Instagram Guides to put forth curated experiences. Back in May 2020, Instagram released Guides, a feature that...
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Audi India takes a stand against stereotypes surrounding women drivers
Conceptualized by BBH India, the International Women’s Day campaign released by Audi India features women crushing gender-based stereotypes under their cars. This year’s Women’s Day was a special one...
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MX TakaTak launches MY Home for content creators in India
With 15 influencers coming together each week, MY Home is a platform aiming to bring some of the best content creators in India under one roof. MX TakaTak has launched a platform to showcase the...
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Samosa Chat: Lessons for being a sensible netizen ft Sumanto Chattopadhyay
Sumanto Chattopadhyay ’s social media has been a testimonial to his immense creative abilities and talents. Let’s have a quick look at his social media journey in Episode 2 of Samosa Chat. Currently...
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Opinion: Omnichannel marketing guide for Solopreneurs to scale businesses
Hiral Rana from Growfusely shares a step-by-step process for an omnichannel marketing guide catered at Solopreneurs venturing out in the industry. A newly coined term “Solopreneur” has been making...
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By 2023, digital advertising will account for 54% of all telecoms AdSpends:...
Zenith Report 2021 forecasts India and Russia as the fastest-growing markets for Telecom AdSpends with a focus on digital. According to Zenith Business Intelligence Telecommunications Report, telecom...
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#TheSocialCMO Leveraging IPL enabled us to cut across diverse markets with...
Influencers have drastically changed the scope of trust-based marketing in India and are of great significance for Myntra’s growth, reveals Harish Narayanan. We converse with him to understand the...
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Amit Dhanuka on Lionsgate India ‘s premium content strategy for creating a niche
In conversation with Social Samosa, Lionsgate India’s Amit Dhanuka puts the spotlight on the global player’s India strategy, content differentiation, and the ever-evolving world of OTT. Claiming to be...
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Sheet Masks & Me Time: How men skincare brands break stereotypes via social...
With heavy reliance on influencers and brand ambassadors, men’s skincare brands are increasingly focussing on promoting self-care among men on social media while breaking stereotypes that promote...
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Samosa Chat: Nisha Singhania on why being tolerant on social media is important
The latest episode of Samosa Chat featuring Infectious Advertising’s Nisha Singhania presents her unfiltered, bolder self where she puts down her thoughts about the perils of being yourself on social...
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