Brands live like Orry for a day with latest moment marketing trend

Orhan Awatramani, or ‘Orry’ as the netizens call him, sparked great curiosity when he was noticed in posts surrounded by famous faces like Sara Ali Khan, Jahnvi Kapoor, Nysa Devgan, and others. People seemed genuinely curious about B-Town's newest 'celeb-friend', who's famously known for his quote shared in an interview -- "You go for a job, you are a jobber. You paint, you are a painter. I am living, I am a liver. Yeah, I am a liver." Soon enough, in classic internet style, Orry's unique personality and oneliner became netizens' favourite meme trend, using it in comments, re-posting the clip and more. 

Brands were quick to notice this trend among users and grabbed onto the viral moment with their version of the trend in the form of brand creatives. Shaadi.com gave a wedding twist to this moment and said, ‘I am going to meet-her, Imma meter’. Fevicol also participated in the trend with 'I stick, but I'm not a sticker’.

Tinder

I invest my time in situationships so I am an investor 🥰 https://t.co/xi1BoMhwjw

— Tinder India (@Tinder_India) November 22, 2023

Shaadi.com

I am going to meet-her, Imma meter 👀 https://t.co/5ARN9kRKCV pic.twitter.com/cBZWTYhn4s

— Shaadi.com (@ShaadiDotCom) November 23, 2023

Netflix

I like to dange - pic.twitter.com/Vczc79ivYe

— Netflix India (@NetflixIndia) November 23, 2023

YouTube

if you're living, you are a liver
i am subscribing, i am a subscriber
who are you?

— YouTube India (@YouTubeIndia) November 23, 2023

Swiggy

i am cooking, i’m a cooker 🫡

— Swiggy (@Swiggy) November 23, 2023

Farmley

I make all of your solo dates worth it, I am Date Bites. https://t.co/cLlejyBQ4o pic.twitter.com/OQXAbUFt3E

— Farmley (@FarmleyIn) November 23, 2023

Fevicol

I stick, but I'm not a sticker :P https://t.co/ex1bsca62t

— Fevicol (@StuckByFevicol) November 23, 2023

Domino's

I order Domino's, I'm a Dominator#DominosIndia

— dominos_india (@dominos_india) November 24, 2023

Swiggy Instamart

I order everything I crave, I am an orderer🥰 https://t.co/o88MyFowSh

— Swiggy Instamart (@SwiggyInstamart) November 24, 2023

Blinkit

be the retweeter 🔁 pic.twitter.com/4crIPJnQ5Z

— Blinkit (@letsblinkit) November 24, 2023

If you feel we have missed out on any of your favourite Orry creatives, write to us at content@socialsamosa.com