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Snapchat is testing an ad-free subscription plan
Snapchat is reportedly exploring the introduction of a new subscription plan that eliminates ads. The platform has already rolled out Snapchat Plus, a subscription tier that entices users with the...
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BBH India appoints Ashwin Palkar as ECD and Head of Experience
BBH India, an agency within Publicis Groupe India announces the appointment of Ashwin Palkar as the Executive Creative Director (ECD) and Head of Experience. Palkar's mandate involves working across...
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Grand Baraat and advertising: What should wedding campaigns talk about?
Back in 2013, the jewelry brand Tanishq launched its wedding collection through a campaign celebrating remarriage to showcase the era of new-age weddings. Its attempt to break taboos around the...
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Media.Monks appoints Matthew Godfrey as EVP, Head of Content in APAC
S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience...
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Bharat Media and Entertainment Group is the AOR for UrbanGabru & Urban Yog
Bharat Media and Entertainment Group (BMEG) announces its recent appointment as the Agency on Record (AOR) for the grooming brand UrbanGabru and women's personal care brand Urban Yog. BMEG will now...
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Elon Musk’s X could lose up to $75 million in ad revenue by the year-end
As per a New York Times report, X could lose as much as $75 million (nearly INR 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns. The...
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Dentsu appoints Sujit Vaidya as Chief Financial Officer for South Asia
Dentsu has announced the appointment of Vaidya as the Chief Financial Officer (CFO) for South Asia, effective December 1, 2023. In this role, Vaidya will partner with the agency's business teams...
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ICC World Cup 2023 sees the maximum ad volume share during India's semi-final...
TAM has released a commercial advertising report on the ICC ODI World Cup 2023. As revealed in the report, the Tally of Categories, advertisers, and brands surged by 42%, 3%, and 34% respectively...
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Brands live like Orry for a day with latest moment marketing trend
Orhan Awatramani, or ‘Orry’ as the netizens call him, sparked great curiosity when he was noticed in posts surrounded by famous faces like Sara Ali Khan, Jahnvi Kapoor, Nysa Devgan, and others. People...
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How India Gate’s 360-degree campaign engaged South Indian consumers on the...
From delighting cinema-goers to spotlighting home chefs across social media, India Gate recently launched an expansive 360-degree campaign, celebrating the versatile world of Basmati rice. The idea...
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Amrita Choudhary joins Disney Star as Head of Media and Partnerships
Amrita Choudhary has joined Disney Star as the Head of Media and Partnerships. Choudhary recently concluded her tenure as Managing Partner at Wavemaker after over a decade with the agency. She has...
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YouTube rolls out games for premium users
YouTube has come up with 37 mini-games that are built into the app (no need to download or install) for its Premium subscribers. YouTube tested these games in September with select users. YouTube...
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Rajdeepak Das appointed as CCO, Publicis Groupe South Asia and Chairman, Leo...
Publicis Groupe today announced the appointment of Rajdeepak Das as Chief Creative Officer, Publicis Groupe South Asia, and Chairman Leo Burnett, South Asia. In these newly created roles, Das will...
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Mercedes-Benz India appoints Amrit Baid as Head of Marketing and Customer...
Mercedes-Benz today announced an organizational change in its Sales and Marketing function. The company appointed Amrit Baid as Head of Marketing and Customer Journey from February 01, 2024. Amrit is...
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Upasana Naithani joins Wunderman Thompson as VP & CSD
Upasana Naithani has taken on the role of Vice President & CSD (Client Servicing Director) at Wunderman Thompson. She officially announced her departure on LinkedIn. Her post read, "I am...
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Media Care bags digital mandate for Cafe White Lama & White Lama Villa
ARD Foods which owns brands like Cafe White Lama and White Lama Villa has joined hands with Media Care Brand Solutions to manage and promote the brands. Media Care would be responsible for developing...
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Uniqlo India is actively seeking a creative agency
Uniqlo India is actively seeking a creative agency to shape its brand evolution in the country. The Japanese fashion brand has initiated a pitch process, inviting creative agencies to contribute to...
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Introducing The Pulse Magazine: Festive edition
In the ever-evolving landscape of the advertising and marketing industry, Social Samosa has envisioned a publication that goes beyond the conventional, delving deeper into the new fundamentals of the...
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How brands are betting big on regional influencers and the way forward in 2024
Influencer marketing in India is not old enough to formulate a set methodology or approach. The way this modern-day digital advertising operates is merely on a trial-and-error basis and one such...
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Mirum India and WebEngage enter a customer engagement partnership
In a move aimed at redefining Customer Engagement, Mirum India, a Wunderman Thompson company, and WebEngage, a retention operating system, have joined forces. The collaboration is set to bring...
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