E-commerce brands on Social Media are largely seen to be product oriented. Their strategy has been to drive sales through various content buckets and activities on Twitter and Facebook. This Ebook throws light on the analysis of the top five e-commerce brands in India and their strategies in terms of content, customer service, engagement and campaign led interactions.
These e-commerce sites have been studied for a period of 3 months between November 2013- January 2014. The following brands have been studied:
- Flipkart
- Myntra
- Jabong
- Homeshop18
- Snapdeal
The report reviews their presence on popular platforms such as Facebook, Twitter, YouTube & Pinterest.
Key Insights
- The content strategy primarily involves contests, promoting offers and celebration festivals
- Twitter is leveraged as an effective channel for customer service
- Ecommerce brands are possibly the only ones who are leveraging Pinterest in a big way
- Most of the complaints for Ecommerce brands are around shipping & packaging
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