8 Futuristic Brand Heads of India
Some brands use social media as a marketing mouth piece, while some others have thoughtfully spearheaded genius business activities on the web, especially on the social networking platforms. These...
View ArticleDo Brands Really Need to Run Contests on Social Media?
I remember the time that I had conducted a social media contest for our client in the mobility sector, where the winner had won another contest for a different client in the book publishing space. This...
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#ElectionTracker2014 Launched to Track and Analyze Real Time Conversations on...
There’s no denying the fact that the general elections this year is being played at an altogether different level. New media has taken the center-stage and the dynamics of politics are now unfolding on...
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Going Beyond Push Marketing: When Brands Educate Their Customers on Social Media
Being known and being a brand across the world is in itself a big deal, but upholding your identity and aura in the face of growing competition sooner or later turns out to be a call to combat, and...
View ArticleVillage Artists Need Your Help to Create a Website to Increase Sales
Most of you would be already aware of our association with Tata Capital’s Do Right initiative where we are supporting the #HalfStories phase of the campaign. To the uninitiated, Tata Capital’s Do Right...
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[Infographic] A Social Media Analysis of What Women Really Want
A couple of movies, ‘n’ number of books, a million discussions over chats and yet, “What does a women really want?” remains a million dollar question in everybody’s mind! Not just the guy’s! Truth is,...
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Five Lessons In Social Media Automation for Indian Brands
A popular discourse in modern spiritualism says – the difference between the human being and the robot is that the robot can never match the human stupidity. This is true for social media too. Of late...
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[Infographic] Social Media Buzz Analysis of The Movie Shaadi Ke Side Effects
The movie Shaadi ke Side Effects was being projected as a sequel to the highly successful Pyar ke Side Effects. But was it able to live up to the hype, did Farhan Akhtar deliver another stellar...
View ArticleHot Social Media Jobs Openings for March 2014
As social media grows by leaps and bounds, agencies and brands are eagerly looking for talent to support their social media efforts. Here’s a look at some of the hottest job openings in the Indian...
View ArticleComprehensive List of Social Media and Digital Marketing Agencies in India
Apart from using traditional media, social media now is becoming an integral part of marketing strategy for almost all brands and personalities. Social media lets you connect and build one-to-one...
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[Free Download] Social Media Strategy Reviews of Top 5 E-Commerce Brands
E-commerce brands on Social Media are largely seen to be product oriented. Their strategy has been to drive sales through various content buckets and activities on Twitter and Facebook. This Ebook...
View Article[Report] Is BJP Losing The Game Against AAP on Social Media?
India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. In no time, all the parties and their chief politicians have joined platforms...
View ArticleHow to Approach Social Media Listening for Your Brand
Social Media Marketer comes across enormous articles that give expert tips on how to make your target audience talk about you. Moreover, tremendous efforts are put behind gaining a new member for the...
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[Infographic] How Big Is Tumblr?
As more & more users adopt microblogging readily, Tumblr has seen tremendous growth since its inception. As it grew in popularity, brands started leveraging it and soon it became the hottest topic...
View ArticleSocial Media Strategy Review – Bharatiya Janta Party (BJP)
This is a series of ‘Political Strategy Reviews’ where we pick data from the MTS Election Tracker and do a 360 degree analysis of a political party’s social media activity. We have used Konnect Social...
View ArticleThe New Rage: Sentiments and Social Media Stats of #Selfies and #Elections
I answered this question on Quora and happened to see Indian news channels flaunting social media statistics on the National Elections the same day. That’s what inspired me to start writing this post....
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Can Social Media Help Narendra Modi Win This Election?
If you are a social media geek then you may believe that the country is on the brink of a revolution and Narendra Modi is India’s Barack Obama, whose divine leadership will flush corruption,...
View Article[Infographic] Analysis of the Social Media Standing of AAP, BJP and Congress...
This is a part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation of them. We have used Konnect Social to track the data along with...
View ArticleFor Social Media, The Question Is To B2B Or Not To B2B
It is true that B2B Marketers these days are finding their thoughts turning more towards social media than ever before. Surely one of the issues causing concern would be the relative lack of documented...
View ArticleHow Digital and Social Media Have Changed the Way Movies Are Marketed Today
Bollywood has been a firm believer of ‘Jo Dikhta Hai Woh Bikta hai’ for as long as it has been marketing films. Earlier the visibility was on OOH or TV, followed by print, flyers, events before the...
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