This is a series of ‘Political Strategy Reviews’ where we pick data from the MTS Election Tracker and do a 360 degree analysis of a political party’s social media activity. We have used Konnect Social to track the data. Read other strategy reviews here.
With the 2014 General Elections closing in, the clash of the Indian political titans has moved to another level altogether and the advent of innovative digital marketing strategies have become an integral part of this paradigm shift. Political campaigns today are not confined to rallies, keystone speeches to address crowds and masses. As the road to the assembly elections becomes clearer, extensive use of social media is surfacing. BJP is a major political party in India, founded in 1980.
The party is associated with the ideology of ‘Nation First’ and advocates conservative social policies, self-reliance, free markets, foreign policy driven by a nationalist agenda and strong defense. From 1998 to 2004, the BJP-led National Democratic Alliance (NDA), a coalition of several parties, formed the national government. Headed by Prime Minister Atal Bihari Vajpayee, it was the first non-Congress government to last a full term in office.
The party has learnt the lesson of resilience the hard way, after facing back to back defeats in the 2004 and 2009 general elections. Over the years, BJP has become one of the pioneers in tapping the new age media to the best of its potential. Right from having an interactive website, to a dedicated volunteer’s dashboard, mobile apps, extracting the most out of Google Hangouts, Facebook Page, Twitter handle, YouTube Page, Whatsapp they haven’t missed a single trick from the book to make sure that they connect with the masses at multiple touch points with a unified tone of messaging and engagement.
In this review, we will try to touch upon the various aspects of social media strategy adopted by the principal opposition party in India – Bharatiya Janta Party. The references used in the article might date back to a year or so but the data used would not be more than 15 days old.
Fans and Followers
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