Raksha Bandhan celebrates the bond that a brother and sister share with each other; the love that binds them together enduring years of fights and pranks that transform into cherished memories over the years.
Over the course of growing up, many forget to celebrate the essence of this beautiful festival. Reminding us about the memories we share and the celebration of our love for our siblings, brands on social media have been instrumental in rekindling the brother and sister drama; these are the brands that made us think of our annoying yet lovable sibling..
DHL India
Designing their social media campaign around their services, #BehenKaPyaar urged sisters to not let distance hinder their celebration of Raksha Bandhan by sending a Rakhi to their brothers through DHL. Emphasizing on their hashtag #BehenKaPyaar, DHL posted a series of creatives signifying the superiority of a sisters’ love over other material things.
Ferrero Rocher
The Italian chocolate manufacturer posted a short video and announced a contest asking users to share a memory they share with their sibling for a chance to win prizes with #PreciousLikeGold.
Amazon India
The online shopping giant formulated a moving video that promoted their service and at the same time encouraged people to #DeliverTheLove.
Amazon also posted a series of GIFs and creative illustrations suggesting brothers to not ponder over ‘what to buy’ and gift their sister an Amazon Gift Card instead.
Wondering what to gift this Raksha Bandhan? #DeliverTheLove with Amazon Gift Cards and make your siblings happy! pic.twitter.com/BcoAEwHN9I
— Amazon.in (@amazonIN) August 17, 2016
History Channel
The educational channel posted an informative video on their official Facebook handle about legends surrounding the auspicious festival of Raksha Bandhan.
Kurkure
Keeping true to their theme of quirky humour, Kurkure announced a contest on Twitter and Facebook, asking brothers and sisters to come up with interesting replies to the ‘same old’ cliched answers with #RakhiCheatCode. The best entry would stand a chance to win prizes.
Rakhi pe how to deal behno ki keemti demands? Here’s a #RakhiCheatCode aise situation ke liye. Contest starts soon! pic.twitter.com/JuL8PnmlrQ
— Kurkure (@KurkureSnacks) August 18, 2016
Center Fresh India
The chewing gum brand known for their humour laden advertisement campaigns announced a contest on Twitter, asking users to share the story of when their sisters played a prank on them for a chance to win prizes.
How often do you prank your siblings? Send your #SiblingShararat tales on this Rakhi & stand to win exciting prizes pic.twitter.com/b6jDy1GJPU
— Center Fresh India (@CenterfreshIn) August 18, 2016
UltraTech Cement
A short video depicting a candid conversation between a brother and a sister about #RealRaksha, it managed to put a social message across to viewers.
ICICI Bank
On their official Twitter handle, ICICI Bank asked a series of questions to their followers to share their experiences with them using #MyPocketOfHappiness and win prizes.
Here is Q1 of the #MyPocketOfHappiness #contest. Get, set & go for the WIN! #ContestAlert pic.twitter.com/JFyvm0lHfe
— ICICI Bank (@ICICIBank) August 18, 2016
Paper Boat Drinks
Paper Boat promoted their Rakhi special gift boxes on their Facebook page by posting a series of creative illustrations depicting the special bond between a brother and a sister.
Castrol Activ
Castrol Activ created a video showing us the bond between a brother and a sister on the occasion of Raksha Bandhan with #ChalUdteHai.
Tanishq
The flagship jewellery brand from the house of Tata took a slightly different approach and celebrated sisterhood with a video depicting the love between sisters.
Pantaloons
The apparel store created an animated video and posted it on their official Facebook page depicting the ‘annoying things brothers to do their sisters.’
These are the campaigns that caught our eye this Raksha Bandhan. If you think we may have missed a few, let us know at team@socialsamosa.com