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The state of content and the spate of discontent
Sometimes, when you’re in a certain kind of mood, a lone statistic is more than enough to trigger an explosive bout of self-inquiry. The impact hits you hard at a visceral level – you feel as if YOU...
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#IndependenceDay campaigns that stirred the social world
Tricolor splashed all over the digital media with patriotic gusto riding through people’s hearts, this year yet again social media witnessed grandeur and nostalgia with Independence Day Campaigns....
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Social media rejoices India’s first medal at Rio Olympics 2016
The glorious expedition from Rohtak to Rio was weaved by vigorous struggle, fanatical hard slog and immense talent, of course. The woman who got her name scripted in History, Sakshi Malik became the...
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Brands celebrating Raksha Bandhan with creative campaigns
Raksha Bandhan celebrates the bond that a brother and sister share with each other; the love that binds them together enduring years of fights and pranks that transform into cherished memories over...
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[Campaign Face Off] #RealRaksha v/s #DeliverTheLove
Social Samosa brings you a qualitative analysis of the two Raksha Bandhan campaigns that stirred the socialverse. We find pleasure in cursing them sometimes and then shielding them most of the times;...
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#SocialMediaRoundup – The week that was (August 15-August 19, 2016)
The week ending August 19 was power packed with updates and campaigns. While brands churned out initiative after initiative to accommodate Raksha Bandhan and Independence Day oriented campaigns in...
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Should you be worried of adblock on Facebook?
Facebook v/s AdBlock cat-and-mouse chase recently caught fire when Facebook updated its ad preference mechanism to nullify ad blockers. This definitely didn’t go down well with the ad-blocking...
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[Case Study] Comic Con India stirs social media with Comic Celebration Week
Brand Comic Con India Agency Comic Con India in collaboration with Maruti Suzuki Alto announced a Comic Celebration Week on social media. Objective In order to popularize Indian comic books and their...
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How social media is causing information overload
Just in a matter of couple of years, we have seen explosive growth in the sheer volume of content online.
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[Case Study] #ChalUdteHai – A warm Raksha Bandhan tale that ruled social media
Brand Castrol Activ Scooter Agency Culture Machine Dedicating one day to the first frenemy you’ve ever made, RakshaBandhan celebrated the special love-hate sibling relationship.
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Meet Grocare – The Social Pharmacy
The digital media has been an enabler of data dissemination, association and synchronization for reasons ranging from personal to public.
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[Infographic] Lakme Fashion Week’s Day 1 on social media
In case you’re living under the rock, here’s reminding you that the Lakme Fashion Week has already commenced and how.
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WATConsult beefs up operations in Delhi with five new accounts
One of the leading digital and social media agencies, WATConsult now a part of Dentsu Aegis Network, has expanded its Delhi operations.
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Teacher’s Day campaigns to cherish this season
“Instead of celebrating my birthday, it would be my proud privilege if September 5th is observed as Teachers’ Day.
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How most brands are getting influencer marketing all wrong
“Buy this IPO” this unimaginative tweet is followed by an even more stock #hashtag.
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The 3Cs Strategy for Digital Marketing
A foolproof digital marketing strategy should be the cornerstone of every brand’s online presence.
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[Case Study] Shamrao Vithal Co-Operative Bank #SelfieWithBappa
Brand – Shamrao Vithal Co-Operative Bank Agency – D-Crypt Shamrao Vithal Co-Operative Bank formulated a digital and social media campaign with D-Crypt, leveraging the popularity of Ganesh Chaturthi to...
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Social Samosa Agency Feature – Thought Pot Media
Social Samosa Agency Feature – Thought Pot Media Who Are We?
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7 Ways Social Media Has Disrupted Our Behaviour Forever
Social media, mobile and apps have chipped away at the foundation of traditional behaviour.
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