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Opinion: Tips to find relevant influencers for your festive marketing campaigns
With the ongoing festive season, Ankit Agarwal from Do Your Thng suggests tips to find influencers that function as a natural extension of the brand for their festive marketing campaigns. The festive...
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Ads or no ads? Twitter discusses the sports broadcasting dilemma
What transpired between India and Pakistan last night is a loss unbearable. But amidst the chaos, viewers also expressed disappointment towards one more element – Ads that allegedly added to the mere...
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Anjali Krishnan on the role of generosity in the Mondelez India Festive...
Garnering a brand recall like no other, Cadbury’s festive campaigns have been on top of everyone’s favorite list. With inputs from Anjali Krishnan, we decode the Mondelez International festive...
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HP India enables conceptual clarity & a strong learning foundation for...
HP India announced the launch of new features and subscription plans within its popular learning platform – Print Learn Center, known for its scientifically designed curriculum and expert-led guided...
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The marketing approach centered on redirecting leads from digital to official...
Francis Wong, CMO – India, Europe & Latin America, realme on how they created a blueprint that enabled the brand to redirect leads from digital and social media to commerce channels. Since the...
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#SS30Under30: Fourth Edition Curtain Raiser
Social Samosa is back with #SS30Under30 and the nominations are now open for the fourth edition to celebrate the young and innovative professionals from the Advertising and Marketing industry. The...
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RPSG’s Yogesh Tiwari on debunking myths around nature-based products through...
With the launch of the new product range Naturali, RPSG aims to strengthen its digital presence with a significant focus on building the influencer community for the brand. Yogesh Tiwari sheds more...
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#SS30Under30: Nomination categories decoded
As registrations for #SS30Under30 commences, here’s a look at the nomination categories across which participants from the A & M industry can register themselves. The success of marketing...
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Could Ranveer Singh ace as the living ‘Maharaja’ for Air India?
In an impromptu mid-air ‘toodling’ session, Karan Johar complemented Ranveer Singh’s outfit by calling him the ‘Maharaja’ of Air India and we couldn’t agree more. After endorsing several products as...
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Video & Audio Ads together result in a 2.2x increase in brand awareness:...
On the sidelines of the recently concluded Spotify Love Audio 2021, we caught up with Arjun Kolady to get a deeper understanding of audio storytelling and how it helps brands in enhancing the consumer...
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Over 30% of our leads come from social media: Priyanka Salot, The Sleep Company
With healthy sleeping at its heart, The Sleep Company claims to invest 100% of its media budget on digital. We parse through the D2C brand’s social media strategy with insights from Priyanka Salot....
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Social Throwback 2021: YouTube unveils India’s most popular creators & videos...
YouTube unveils consumption patterns of Indian viewers, top creators in the country, and the popular genres and beats of content, to help navigate the shifting sands of 2021. In 2021, gaming leveled...
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Inside Edge Season 3: A marketing strategy focussed on sustainable engagement
As Prime Video brings back the third season of its sports drama, Inside Edge – we take a look at how the marketing strategy in place to revive the buzz around the first two seasons and garner eyeballs...
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Social media AdSpends to reach $177bn in 2022, overtaking TV at $174bn:...
Zenith’s Advertising Expenditure Forecasts report suggests that Social media will lead the market with 15% annual growth to 2024 & online video to grow 14% a year. More AdSpends 2022 statistics...
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Case Study: How ZEE5 created interest around Rashmi Rocket through Gender...
With the Rashmi Rocket marketing campaign, ZEE5 tapped on an overarching theme of awareness around Gender Testing in sports, tying it up with the movie’s release. The campaign garnered 22 million+...
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Mentions of “Vaccinated” in bios in India grew by 40x: Tinder Year In Swipe 2021
Year in Swipe by Tinder looks back at how the last 12 months unfolded on the app and online behavior and trends that surfaced during the pandemic. If 2019 had users face-palming at the state of the...
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#SS30Under30: All you need to know about the Jury Panel
As we gear up to present the fourth edition of #SS30Under30, here’s all you need to know about our esteemed Jury Panel. Social Samosa 30 under 30 is our endeavor to honor the excellence of the young...
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Social Throwback 2021: The year Facebook became just a social media platform
Facebook is no longer a tech parent company, it’s just another social media platform — one that spent 2021 potentially shaping the beginnings of a post-pandemic world. 2021 was an explosive year for...
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Saridon Rebranding Story: From TVC jingle to building #SirfEkSaridon on...
Keeping up with the evolving preferences of the next generation, Saridon has donned a new hat with a revamped look and a stronger social media strategy. Here’s more. Saridon has been around for over...
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Social Throwback 2021: Instagram ‘s year of pushing content creation – Reels,...
From giving users more tools to create collaborative content to allowing everyone to share links on Stories, 2021 was ‘a year of giving’ at Instagram. The platform was seen heavily democratizing...
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