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Helmet Marketing Strategy: Making condoms accessible on screen & in the real...
To spread awareness around the stigma associated with purchasing condoms through social media and in the real world, the Helmet Marketing strategy took a 360-degree approach to create buzz around...
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Expert Speak: Reels to Social Audio – The changing paradigms of content...
From the days of blogging to 15-seconder videos, and now social audio – the definition of snackible content changes by the day. What does it mean to the different segments of the industry? We find...
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Social Samosa presents the first season of Festive Marketing Week
Social Samosa announces the first edition of Festive Marketing Week – an initiative focussed on bringing forth the festive marketing shopping list of brands & agencies, highlighting marketing...
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Driving eCommerce through Twitter: The role of 280 characters in selling your...
With the option to generate engagement and post real-time deals, Twitter is a key element in the strategy behind marketing e-commerce sales. We take a look at how Flipkart & Amazon India are...
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Social Samosa Presents Festive Marketing Week: Sessions to watch out for!
As the first edition of Social Samosa presents Festive Marketing Week commences tomorrow, here’s a sneak-peek into the event lined up with insightful sessions featuring the who’s who of the industry....
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Influencer marketing has become top-of-the-funnel game for many brands: Megha...
Industry veteran, Megha Tata shares pertinent insights and tips for brands and marketers, highlighting the current landscape of the A & M Industry with the ongoing festive marketing season. Megha...
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Personalization, regionalization & contextualization of campaigns is...
Hyper personalization, regionalization, and contextualization – this festive season as brands look out for a creative ways to reach their target group, it is essential for them to carefully curate...
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Understanding Festive Marketing for D2C brands ft. The Man Company & The...
How is marketing D2C brands different from marketing conentional brands? Rumi Ambastha and Sujoy Dutta, help us find out. Rumi Ambastha, Director Brand Marketing at The Man Company, and Sujoy Dutta,...
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A creator has the power to change the course of a brand: Karthik Nagarajan
To understand content as a cultural intervention during the festive season, Karthik Nagarajan highlights the changing course of the new-age, creator ecosystem in the A & M Industry and the nuances...
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Digital Audio Advertising: What’s in store for brands this Festive Season
In conversation with Gursimran Singh, Head of Brand Strategy & Creative Solutions, JioSaavn, Social Samosa deep dives into the potential of the digital audio industry and advertising avenues on an...
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Expert Opinion: Building Brand Legacy through Festive Marketing
FestiveMarketingWeek Over the years brands have managed to create legacies on the back of some of the most path-breaking festive campaigns. Experts discuss what it is like to pursue festive marketing...
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Expert Opinion: Decoding festive media blueprint to drive performance for...
Performance marketing plays an important role to drive commerce and scalability for brands as they look towards the festive season. We speak with the experts to decode the festive media blueprint to...
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Expert Opinion: Creative framework for brands to crack festive storytelling
Be it the Big Bazaar’s Paper Patakha or Vodafone’s #YourWordsNotForwards or Spotify’s festive ads, there is a fleet of emotions that get released during the festive season. Our creative experts decode...
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How Content Creators & Influencers can contribute to Festive Sales
Industry stalwarts scurtinize the capabilities of influencers and creators to drive commerce and how they can contribute to festive sales. The panelists spoke at an insightful day of the Festive...
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Opinion: How to drive sales through social media marketing during the festive...
Arvind Nair, Mirum India shares tips and tricks for brands and agencies to drive leads, sales, and commerce through social media marketing, enabling them to be a part of the consumers’ shopping list....
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Unboxing Celebrations: Festive Insights, Trends & Ideas for e-commerce Brands
The Logicserve team shares strategic insights, trends, ideas and most importantly action-plans to woo customers during this festive season. Spearheading the conversation around festive marketing and...
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How not to spoil the festivities ft. The Glitch & VMLY&R
With a cluttered market during the festive season, Prashant Kohli, The Glitch and Payal Vaidya, VMLY&R take us through the ‘How-tos’ of crafting communication that standout and bring real-time...
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Marketing confectionaries: Mansi Datta & Ritesh Sud spill the candy…
Ritesh Sud from Perfetti Van Melle in conversation with Mansi Datta from Wavemaker offers insights on marketing in the impulse category in a price-sensitive environment. In conversation with Mansi...
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Being genuine & authentic is key for sustainable long term success: Ashish...
In conversation with Social Samosa, Ashish Mishra from ACKO India sheds light on the relevance of genuity, authenticity, and nuances of putting local content for the target audience in 2021 and the...
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Decoding Festive Marketing Playbook for Brands
Brand custodians from various industries illustrate the strategies devised for the festive season and the reshaped consumption patterns that alter the festive marketing playbook for brands. The...
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