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FMCG ad volumes on TV witnessed a growth of 6% in H1: TAM AdEx Report
As per a recent report by TAM AdEx, over Jan-Jun’22, FMCG ad volumes on television witnessed a growth of 6%. Toilet soap, toilet/floor cleaners, and washing powders/liquids were the top 3 categories...
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Instagram & Facebook now play a pivotal role in brand discovery & engagement:...
Havas Media Network India, the media arm of Havas India, has unveiled its whitepaper – “Shaping Consumer Experiences: How India Buys & How Tech is Shaping E-Commerce Adoption & Experience.”...
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47% intend to watch 2023 ODI World Cup on television: Axis My India report
Axis My India has unveiled the latest insights from the India Consumer Sentiment Index (CSI), shedding light on significant media consumption trends. The report highlights a 1% decrease in media...
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WhatsApp's instant video messaging feature gets an update
WhatsApp has added a toggle feature for sending instant video messages on Android and iOS. Curently available for beta users, the toggle can be enabled or disabled according to user preference and can...
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Brands take us back to school with Teacher’s Day Creatives
“Teaching is a very noble profession that shapes the character, calibre, and future of an individual. If the people remember me as a teacher, that will be the biggest honour for me,” said APJ Abdul...
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PromotEdge bags marketing mandate for Style Baazar
PromotEdge, an integrated marketing solutions provider, has officially secured the marketing mandate for Style Baazar, a fashion retailer. Together, PromotEdge and Style Baazar will develop a...
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AnyMind Group appoints Riddhi Gupta to lead its gaming vertical
AnyMind Group, a martech company providing digital marketing, influencer marketing, publisher monetization, and creator monetization solutions has announced the appointment of Riddhi Gupta as the Lead...
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Marrying data with storytelling is where the magic happens for branded...
An average human encounters thousands of ads every day, so there is so much noise that it’s increasingly difficult for brands to stand out. When it comes to branded content, storytelling has emerged...
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KRAFTON India announces Ranveer Singh as BGMI's brand ambassador
KRAFTON India has named Ranveer Singh as the official brand ambassador for Battlegrounds Mobile India (BGMI). This strategic partnership aims to bring together the thrill of gaming and the charisma of...
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Collinson appoints Pitchfork Partners as its communications agency in India
Collinson has appointed Pitchfork Partners as its new communications partner in India. Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their growth plans and...
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WhatsApp updates: Multiple account feature and improved interface
WhatsApp is working on a new update to make it easier for users to manage multiple accounts on the same device. Additionally, it is testing an improved interface for users. This update was shared by...
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Disney Star's Words of Pride campaign educates people about the correct...
Disney Star has unveiled the ‘Words of Pride’ campaign which is an advocacy initiative aimed at cultivating awareness and use of the right vocabulary for addressing the LGBTQIA+ community across...
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Experts Speak: As Instagram tests 10-minute Reels, what will it mean for the...
Instagram is now attempting to bring back long-form content by testing 10-minute-long Reels. This update takes us back to 2018, when IGTV was launched. The long-format video feature allowed users to...
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Omnicom Media Group EMEA CEO Guy Marks to succeed Philippa Brown as CEO of...
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has announced that OMG CEO EMEA Guy Marks will succeed Philippa Brown as CEO of PHD Worldwide. “Guy is one of...
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Experts Speak: Consistency and youth appeal make Neeraj Chopra a golden boy...
Olympic gold medalist Neeraj Chopra is on a winning streak, not just in the world of athletics but also in the world of brand endorsements. Following his gold medal victory at the Tokyo Olympics in...
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Top 10 digital media players in terms of revenue in FY23, as per Redseer...
The Indian digital media landscape is experiencing a monumental shift as homegrown players ascend the ranks. The Indian digital media market has reached unprecedented heights, reaching an estimated...
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Farmley's new ad shows Rahul Dravid in a filmy avatar
Cinema and cricket, the two lifebloods of our country, are often seen as separate realms when it comes to advertisements. Movie stars typically embody their film characters and styles, while...
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31% urban Indians likely to spend more than last year during Diwali in 2023:...
As brands prepare for the upcoming festive season, YouGov’s Diwali Spending Index reveals a spending propensity of 96.43 among urban Indians. Since 2020, YouGov’s Diwali Spending Index has been...
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Generative AI will play a big role in enhancing customer experience: Belson...
In the post-COVID era, where the aviation industry has been gradually recovering, including a revamp for legacy airline Air India, we saw the emergence of Akasa Air, which commenced operations on...
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Taboola appoints Kanika Mittal as Country Manager
Taboola has appointed Kanika Mittal as the new Country Manager for Taboola India. She comes with over 19 years of experience spanning Digital, Tech, e-commerce, Retail, and Consumer Goods. Assuming...
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