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X's Community Notes will now include videos in order to curb misinformation
X has added a way to give context to videos posted on the app. Any video posted can be updated with Notes and the tag will appear every time a similar video is posted. This feature was updated to...
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LinkedIn unlocks opportunities and embraces change in 'Find Your In' campaign
LinkedIn's latest campaign 'Find Your In' goes beyond the conventional idea of networking to embrace a broader concept of what an 'in' can be in the professional realm. The 'in' could be a new...
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Jawan’s marketing thrives through SRK’s stardom, Southern India influence &...
With a life-size cut-out Shah Rukh Khan poster, movie-themed Dahi Handi, celebratory processions, and Band Wallahs, the release of one of the most anticipated movies of the year – Jawan has literally...
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Brands cheer for Govindas with Dahi Handi creatives
Dahi Handi is a celebration of Lord Krishna’s birth. Human pyramids are formed to break hanging Handi at towering heights as rain pours down, neighbors throw water from windows, music plays and the...
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YouTube to drop some ad controls for creators
In order to simplify and improve how creators turn leverage ads in YouTube Studio, YouTube is removing individual ad controls for pre-roll, post-roll, skippable, and non-skippable ads on newly...
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Monk Entertainment appoints Aishwarya Gunjal and Aju Philip to lead the South...
Monk Entertainment (Monk-E), a content marketing and creator management company, has appointed Aju Philip, ex-COO of Fabsquad Media and Aishwarya Gunjal, ex-CFO to lead its Southern division. Philip...
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Natural Diamond Council's Richa Singh on building in-store experience through...
As the festive season begins, a heightened interest in jewelry purchases naturally ensues. It's a time when consumers seek exquisite pieces to celebrate and commemorate special occasions. A recent...
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Opinion: Advancing diversity and inclusion in India's advertising & media...
Emphasising the basics We are storytellers, we are in the business of emotions, and we are drivers of culture. In the stories and narratives, we put into the world, we wield the power to shape...
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Anime commercials that struck a chord with GenZ
Anime, as a genre of content, has seen an unprecedented increase in the number of viewers in the past few years. Between 2020 and 2022, the demand for anime content rose by a whopping 118%. Popular...
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Threads launches Keyword search in India, US, and some Spanish-speaking...
Instagram CEO Adam Mosseri has announced the launch of keyword search in Threads for India, the United States, the United Kingdom, Argentina, and Mexico. this feature caters to English and...
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ICC Men’s Cricket World Cup 2023: List of sponsors & partners
The ICC Men’s Cricket World Cup returns for its 13th edition this October. After being postponed due to the Covid-19 pandemic, the Holy Grail of cricket is finally scheduled to take place in India....
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Generative AI will enable their teams to take more creative risks: Global CMO...
Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision-makers in the face of change and challenge. Using data from a survey of 700...
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Inclusivity for dummies: How to tell if your ad is tokenistic
Tokenism refers to the practice of including a member of a marginalized group solely for the purpose of appearing inclusive while not addressing deeper issues of diversity. Recently, I came...
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Dheeraj Sinha to step down from the roles of Co-Chief Executive at Leo...
Publicis Groupe India today announced that Dheeraj Sinha, will be stepping down from his roles of Co-Chief Executive, Leo Burnett South Asia and Chairman, BBH India. After a successful seven years...
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Best use of AI in ads: Learning from Schbang's recent prompts for creatives
Hey there, AI enthusiasts! Today, we're diving into the tantalizing world of AI and exploring how it has revolutionized marketing. Buckle up, as we explore how AI can be harnessed to create a winning...
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Verve Media bags digital mandate for Voyaah.com
Verve Media won the digital mandate for Voyaah.com, a travel-tech platform. Under this strategic partnership, Verve Media will employ its expertise in SEO and SEM to amplify the brand's digital...
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AnyMind Group appoints Arjun Paramhans as India Lead of Influencer Management...
AnyMind Group has announced the appointment of Arjun Paramhans as India Director, Strategy and influencer management for AnyTag, the influencer marketing platform. Arjun brings with him over 13 years...
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Morris Garages India appoints Abhishek Malhotra as Brand Lead for EV
Morris Garages India has enlisted Abhishek Malhotra to take charge of marketing for their electric vehicle (EV) division. He is appointed as Brand Lead for EVs. Malhotra took to LinkedIn to share...
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BigTrunk Communications wins digital media mandate for BudLeaf Tea
BigTrunk Communications, an integrated digital marketing agency, has bagged the digital marketing mandate for BudLeaf Tea. As a part of the mandate, the agency will offer solution-driven online...
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Google's Privacy Sandbox feature to replace third-party cookies
Google is extending its Privacy Sandbox feature, designed to replace third-party cookies, to all Chrome users. This new feature is promoted as a more privacy-conscious approach that tracks users'...
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