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Type-C adoption in iPhone 15 lights up the brandverse
Apple unveiled the new iPhone 15 series at the much anticipated “Wonderlust” event on Tuesday. The launch featured the reveal of four new phones in the iPhone 15 series: iPhone 15, iPhone 15 Plus,...
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1 in 3 marketers are using ad verification tools on an ad-hoc basis: Report
DoubleVerify (“DV”), a software platform for digital media measurement, data and analytics, has released a report in collaboration with WARC entitled: "Raising the Bar in APAC: How Media Quality and...
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Indian customers spent 11% more during Rakhi Festival in 2023: Report
The amount of money Indian customers spent during the Rakhi Festival week this year increased by 11% compared to the festival in 2022. The average order value was INR 2,055. Admitad's affiliate...
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The Minimalist bags the creative mandate for MOVIN Express
The Minimalist is thrilled to announce its collaboration with MOVIN, a logistics brand launched as a joint venture between UPS and InterGlobe Enterprises. As part of the mandate, The Minimalist is...
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Elon Musk ignored pleas to stop alienating Twitter advertisers, new book claims
A lot has changed since Elon Musk took over Twitter with a $ 44 billion deal and rebranded the platform as X. The platform has experienced a loss of advertisers on the platform due to multiple...
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LinkedIn introduces new generative AI features
In the evolving landscape of work, GAI isn't just making waves; it's setting the tide. Sellers are welcoming this rise of AI with open arms – 69% of sales professionals worldwide, and an even higher...
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Will SRK become the king of brand endorsements post Jawan’s success?
One of the most visible celebrities in this country, actor Shah Rukh Khan (SRK), has experienced a few hiccups in his decades-long career. This is apparent through a dip observed in TAM AdEx’s recent...
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Dentsu Creative India bags digital creative mandate for Torrent...
Dentsu Creative India has won the digital creative mandate for two healthcare brands - Shelcal and Unienzyme, which fall under the umbrella of Torrent Pharmaceuticals. The account was won following a...
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Blue Dart rebrands Dart Plus service to Bharat Dart
Blue Dart Express Limited, the express air and integrated transportation & distribution logistics company, unveiled its newly revamped service, Bharat Dart, formerly known as Dart Plus. Blue...
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Sociowash bags LEAD’s Social Media mandate
Sociowash, an integrated advertising agency, has secured the social media mandate of LEAD, the school edtech company, in a multi-agency pitch. Under the mandate, Sociowash will be responsible for...
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How colour ‘Red’ powered Eveready’s 100+ year journey in India
In the Indian battery and lighting segment, Eveready is a brand that has established a monopoly for the past several decades. The brand started its operation in the country way back in 1905, and more...
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WhatsApp Channels officially rolls out in India; here's how you can use it
Mark Zuckerberg has announced the launch of WhatsApp Channels. The new feature is a one-way broadcast tool and delivers a private way to receive updates from people and organizations that users follow...
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Binance announces Rachel Conlan as CMO
Binance, the global blockchain ecosystem, announced the promotion of its VP of Global Marketing Rachel Conlan to Chief Marketing Officer (CMO). This announcement follows the recent executive...
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Online eTailing festive sales to be around Rs 90,000 crore: Report
In 2014, the eTailing industry clocked a GMV of INR 27,000 crores in the whole year, this year (2023) the same is expected to be approx. INR 5,25,000 crores. In the process, the number of annual...
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Pinterest tests a Shuffles-like feature; updates ad experience
Pinterest Shuffles was a big hit amongst the Gen Z population in making inspiration boards. Gen-Z is the biggest user group on the platform. Users can make collages of cropped-out images they like....
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McCann to be IKEA's global marketing partner
IKEA has appointed McCANN as its first Global Brand Marketing Partner. The advertising agency McCann with its base in Madrid, has been procured for the global assignment. McCann Spain was chosen after...
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Opinion: The crucial role of festive marketing campaigns in the jewellery...
In the world of jewellery, the magic of festive seasons goes beyond just twinkling lights and joyful celebrations. It’s a time when hearts and diamonds alike shine brighter, and the artistry of...
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Advertisers must navigate the fine line between using consumer data for...
A recent report has revealed that technologies, including generative AI and machine learning, are expected to significantly impact the Indian digital advertising industry, which is valued at...
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The Advertising Club elects Rana Barua as President for 2023-24
Advertising, Marketing and Media industry’s apex body – The Advertising Club has announced the Managing Committee for the current fiscal, i.e., F.Y. 2023-2024, at its 69th Annual General Meeting....
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Brands celebrate Hindi Diwas with heartwarming creatives
Every year on September 14, India celebrates “Hindi Diwas” to commemorate the adoption of Hindi as the official language of India on this day in 1949. As Hindi remains one the most spoken languages,...
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