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Brands celebrate Hindi Diwas with heartwarming creatives
Every year on September 14, India celebrates “Hindi Diwas” to commemorate the adoption of Hindi as the official language of India on this day in 1949. As Hindi remains one the most spoken languages,...
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Health influencers or health hazards: The dark side of wellness influencers
In the digital age where screens reign supreme and social media sensations rule the roost, one category of influencers stands out prominently - the self-styled health gurus. These modern-day sages...
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Grapes wins the digital mandate for Siyaram’s
Grapes has won the digital mandate for Siyaram’s. The mandate was won after a multi-agency pitch and the account will be serviced by the agency’s Mumbai office. As part of the mandate, Grapes will be...
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Vi appoints Hamid Eqbal as VP - Marketing
Vi or Vodafone Idea Limited has appointed Hamid Eqbal as VP - Marketing who will be heading things from the company’s Kolkata office. He earlier served as the General Manager - Business Management at...
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X starts account verification based on government ID
X, formerly Twitter, has launched account verification based on government IDs for paid users in order to prevent impersonation and provide benefits like 'prioritized support'. The verification...
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India's quick finish at the Asia Cup turns into a moment marketing trend
India lifted the Asia Cup after five long years by defeating Sri Lanka in the tournament's final match. The Sri Lankan innings witnessed a magical performance by Mohammed Siraj, who took six wickets...
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Experts anticipate at least 10-15% jump in Ganesh Chaturthi ad spends
Ganesh Chaturthi embodies a unique blend of devotion and the joy of coming together with loved ones to celebrate the beloved Hindu deity, Lord Ganesha. Families adorn their homes with colorful...
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Digital AdEx for Cricket World Cup 2023 to grow 70% more than previous...
Elara Capital has released a report on the upcoming ICC Men’s Cricket World Cup 2023. It is the first time India is hosting the World Cup solely on its own turf and advertising revenue is bound to...
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80dB Communications wins integrated communications mandate for Paragon Footwear
80dB Communications wins integrated communications mandate for Paragon Footwear. The agency will manage traditional media outreach, digital PR and social media engagement to elevate Paragon's brand...
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Manish Menon joins Madison World to Head Human Resources
Madison World has announced the appointment of Manish Menon as Vice President of Human Resources. He will be based in the Agency's Mumbai office. Throughout his 24-year career, Manish has gained a...
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Wondrlab’s WYP wins Kapiva's creative mandate
Wondrlab's creative arm, WYP, has today announced that it has won the creative mandate for Kapiva, an Ayurvedic D2C brand. WYP was chosen as Kapiva’s agency following a competitive multi-agency pitch....
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Elon Musk suggests that X could go behind a paywall for all
Elon Musk in an interview with Israel's PM Benjamin Netanyahu has suggested that all X users might have to pay for a subscription fee to access the platform. X has undergone a serious rebranding...
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Shrenik Gandhi and Mitesh Kothari on White Rivers Media's stepping stones
This year, White Rivers Media (WRM) reached a significant milestone, marking its 11th year of existence. Established in 2012, WRM was born from a simple yet profound idea: to create a dynamic,...
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Breaking down Gen Z marketing myths: Insights from creative minds
Being known for staying chronically online with access to unlimited information, Generation Z (Gen Z)’s social media consumption patterns have fascinated marketers across the globe. Born between 1997...
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YouTube appoints Niharika Pande as Head of Creator Partnerships
YouTube has appointed Niharika Pande as Head of Creator Partnerships. In her new role, she will head YouTube’s creator partnerships, collaborating with top creators and influencers. Pande shared the...
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WhatsApp to launch a new feature to enable smoother business flows
At a global conversations event in Mumbai, Meta introduced several new features to help speed up how to get things done with businesses in a WhatsApp chat. Mark Zuckerberg announced the launch of...
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South cinema audiences visit a theater twice the national average: Report
GroupM has launched the South Cinema Audience Behaviour Report. The report sheds light on the movie-going habits of the South Cinema audience and provides insights to advertisers and marketers. The...
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L&K Saatchi & Saatchi wins Dunkin' India's integrated creative and digital...
L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin', a coffee and doughnut brand from Inspire International. Jubilant Food Works holds the master...
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Laqshya Media Group announces strategic leadership changes
Laqshya Media Group, an integrated media house, unveiled significant leadership changes. These newly promoted leaders have been instrumental in the company’s success and will continue to shape its...
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Evergreen Ganesh Chaturthi campaigns that continue to inspire
Ganesh Chaturthi is one of the biggest Indian festivals spanning close to a month. Largely celebrated by Hindus, consumers pray to Lord Ganesh to remove obstacles and provide us with wisdom and...
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