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Meesho Reels Strategy: Engaging the audience with infotainment and...
Since its inception, Meesho has been known as a brand that connects with people across different income levels and demographics in India. It is positioned as a platform that empowers individuals to...
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#SS30Under30: Winners for the fifth edition are here!
In a world brimming with innovation and creativity, where the digital landscape shifts at lightning speed, there emerge individuals who not only keep up with the pace but set new benchmarks of...
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#SS30Under30: Revealing the nominees
With a zest to celebrate the Bright and Young Professionals who have managed to make a mark in the World of Advertising, Marketing, Content Creation and Entrepreneurship, Social Samosa 30 Under 30 is...
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#SS30Under30: Meet the Jury Panel...
#SS30Under30 aims to recognise and honour the younger generation who have worked hard to make a difference in the Indian Advertising, Marketing, Media, Content Creation, and Entrepreneurship sectors....
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#SS30Under30: A look at the nomination categories
#SS30Under30 serves as a tribute to the aspiring individuals who persevere in the face of immense challenges and have established themselves in the domains of Indian Advertising, Marketing, Media,...
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#SS30Under30: Deadline extended to June 16
If you haven't yet submitted your application for the coveted Social Samosa 30 Under 30, fret not! The deadline has been extended, giving you an invaluable opportunity to showcase your exceptional...
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#SS30Under30: Guidebook to the fifth edition
With Social Samosa's 30 Under 30 nominations under full swing, here’s presenting to you the full guidebook where you’ll get all your questions answered. #SS30Under30 is an initiative to celebrate...
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#SS30Under30: Fifth edition curtain raiser
Social Samosa Network is back with the fifth edition of #SS30Under30. This is an initiative to celebrate young, bright, and significant individuals who have made a name for themselves in the Indian...
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BBH India appoints Swati Balani as Executive Creative Director, Mumbai
BBH India, part of Publicis Groupe India, has announced the appointment of Swati Balani as Executive Creative Director (ECD), in Mumbai. She will report to Parixit Bhattacharya, Chief Creative...
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Microsoft’s SwiftKey adds new AI-powered features
Microsoft has been adding features to SwiftKey including tying it with Microsoft Bing and has now introduced new powered features. The mobile app is available on both Android and iOS. The app is used...
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Meta to introduce AI Chatbot characters for younger audiences
According to The Wall Street Journal, Meta is gearing up to introduce a generative AI chatbot, internally referred to as "Gen AI Personas," aimed at a younger user demographic. The launch is expected...
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The challenges of winning client trust as a new agency: Team Pumpkin's Swati...
Team Pumpkin's journey began in 2012 with a vision shared by Swati Nathani and Ranjeet Kumar who loved each other’s Twitter handles. The vision was to create an advertising agency that would harness...
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Experts Speak: How are brands leveraging Gateway of India to culturally...
When we think of monument marketing, Dubai’s Burj Khalifa stands out the most. Just over a month ago, the internet was talking about the giant 3D Barbie that stood neck-to-neck with the world’s...
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BC Web Wise wins digital creative mandate for Joy Personal Care
Joy Personal Care has joined hands with BC Web Wise as their digital marketing agency. BC Web Wise won the digital creative mandate after a multi-agency pitch process initiated by Joy Personal Care....
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KFC's bucket to feature Indian Sign Language for a week
Ahead of International Day of Sign Languages, KFC India is using its distinctive brand asset, the bucket, to raise awareness for Indian Sign Language. The Sign Language Bucket features step-by-step...
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Apple's latest ad features Tim Cook in a witty banter with Mother Nature
Apple is holding a conference meeting and the special guest has big demands. Apple, in their new ad, ‘Mother Nature’ expounds on the progress they have made on the promise the company made to reduce...
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Noise signs Neeraj Chopra as its brand ambassador
Noise has onboarded Neeraj Chopra, Olympic Gold Medalist, and the reigning Javelin world champion as their brand ambassador for smartwatches. Neeraj joins the cohort of cricketer Virat Kohli and...
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[Download] Social Samosa unveils Social Media Calendar 2023
Here's a curated calendar of all key events, birthdays, occasions, and more, to assist social media managers and brand custodians to plan their campaigns and content accordingly. From Social Media...
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Brands cheer with fervor as women in blue bag Gold at Asian Games
Indian women's team defeated Sri Lanka in the final of Asian Games 2023 on September 25 with a margin of 19 runs. Being a historic hard-fought victory, the team, under the leadership of Harmanpreet...
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Mustufa Arsiwalla joins Ferrero India as Trade Marketing Director
In a LinkedIn post, Mustufa Arsiwalla said, “I’m thrilled to be back working with Ferrero, a company known for its iconic brands, robust innovation, and a strong commitment to brand building through...
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