Clik here to view.
Amazon Alexa is set to get generative AI capabilities
Amazon, at a press event, announced the launch of generative AI to Alexa with the aim of inculcating the whole experience with human-like interactions. The AI model aims to power improved experiences...
View ArticleClik here to view.
Opinion: How will ASCI's new guidelines for health and financial influencers...
As India witnesses a digital revolution, the influence of online platforms on consumer behavior has surged. According to Forbes, with approximately 67.5% of internet users engaging in social...
View ArticleClik here to view.
Boomlet Group announces key appointments to leadership team
Boomlet Group, an influencer marketing and crisis communication agency, has announced the appointment of Anish Saha joins as the National Sales Head and Ayushi Rai takes on the role of Lead Brand...
View ArticleClik here to view.
Posterscope India appoints Pallavi Patil as Vice President – Strategy
Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as Vice President - Strategy. In her new role, Pallavi will focus on delivering a fresh...
View ArticleClik here to view.
Meta Verified extends program to include businesses
Meta has unveiled its plan to extend the availability of Meta Verified, a verification service, to businesses, following its initial launch for content creators. The company is currently piloting this...
View ArticleClik here to view.
AdLift wins Craftslane's digital marketing mandate
AdLift has acquired the digital marketing mandate for Craftslane. The agency will manage the brand's 360-degree digital presence, spanning SEO, content marketing, creative designing, and paid...
View ArticleClik here to view.
Zoo Media Network wins Goldmedal Electricals' digital mandate
Zoo Media Network, a media network of 10 agency brands, has won the mandate for Goldmedal Electricals Pvt Ltd, a leading player in electrical solutions, for their digital marketing. The network won...
View ArticleClik here to view.
Brands pour in their love for Bappa with Ganesh Chaturthi Creatives
Every year, India revels in festivities as it welcomes Lord Ganesha on the occasion of Ganesh Chaturthi. Being one of the largest festivals celebrated throughout the country, Ganesh Chaturthi sees...
View ArticleClik here to view.
Sociowash secures digital marketing mandate for Burger Singh
Sociowash has secured the digital marketing mandate of Burger Singh, the homegrown burger chain in India. Using its expertise in the digital landscape, the agency will assist in creating a dynamic...
View ArticleClik here to view.
Digidarts bags the digital mandate for Insurance Samadhan
Insurance Samadhan, a company that was seen in the first season of Shark Tank India, has joined forces with Digidarts, a 360° performance marketing agency. With the aim of increasing awareness and...
View ArticleClik here to view.
Truecaller unveils a new identity to capture its fresh perspective
Communications platform Truecaller has unveiled its new corporate brand identity with a redesigned brand logo and App icon. The new look and feel of the brand with a refreshed app icon reflects the...
View ArticleClik here to view.
Gatorade signs three-year association with Sumit Nagal
After coming across Tennis player Sumit Nagal’s heartfelt confession, Gatorade came forward to support Sumit with a 3-year association. In addition, Sumit will be assisted on his recovery and...
View ArticleClik here to view.
Nilesh Malani on how Polycab aims to connect with the youth following a...
In 1968, Polycab India was started as a small electric hardware store in Mumbai by the Jaisinghani family. Today, the company has over 24% market share in the FMEG sector in the country. After donning...
View ArticleClik here to view.
Case Study: How Pulse Candy and Snapchat celebrated National Mango Day with...
This case study explores in detail how DS Group’s Pulse Candy made an AR gamified experience with Snapchat to drive user engagement and create a resonance of Kachacha Aam (raw mango) and Pulse candy...
View ArticleClik here to view.
Anil Sathiraju joins Ants Digital as VP - Growth Initiatives
ANTS Digital has appointed Anil Sathiraju as Vice President - Growth Initiatives. With a career spanning over 25 years in the media and entertainment industry, Anil brings expertise and innovation in...
View ArticleClik here to view.
Collective Artists Network acquires Under 25 Universe
Collective Artists Network has announced its acquisition of the Under 25 Universe, a learning-technology company focused on holistic education and independent thought leadership. Collective Artists...
View ArticleClik here to view.
JSW Group names Neeraj Chopra as brand ambassador
JSW Group announced Olympic and World champion, Neeraj Chopra as its official brand ambassador, thereby extending an already solid relationship with the javelin ace. This partnership also includes an...
View ArticleClik here to view.
YouTube creators to receive generative AI products
YouTube has unveiled a suite of AI-powered capabilities that will help both new and established creators and artists create, edit, and share content in bold new ways. These AI-powered tools will help...
View ArticleClik here to view.
There is now an AI-generated client to reject your ideas
To replicate the feedback that clients provide and to predict rejection before it hits them, Dentsu Creative Amsterdam has launched a new AI experiment called ‘The Artificial Client.’ 'The Artificial...
View ArticleClik here to view.
X plans to remove its Circles feature
X is going to shut down the ‘Circles’ feature on the platform, the feature was launched in 2022 and lets users create 1 circle of about 150 people and add them to their Circle. Users could share posts...
View Article