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The Marcom Avenue secures Priya Gold's Performance Marketing mandate
The Marcom Avenue has secured the performance marketing mandate for PriyaGold. The collaboration aims to amplify PriyaGold's digital presence and engagement with its customer base. As part of this...
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Meta is introducing an AI chatbot to WhatsApp, Messenger & Instagram
At Connect 2023, Meta CEO Mark Zuckerberg announced that the company is introducing generative AI experiences across its family of apps including Meta's AI chatbot named Meta AI on WhatsApp,...
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ASICS India joins hands with hockey player Manpreet Singh
ASICS, the Japanese sports performance brand, has announced the newest addition of Indian hockey player Manpreet Singh to its roster of brand athletes. ASICS India has aligned with Manpreet Singh, a...
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How Bombay Shaving Company is staying razor-focused on reaching out to young...
From common household grooming products to becoming comfortable choosing their own personal products, young consumers, women and men alike, are shaping consumer trends observed in the personal care...
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Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing
Garage Group has announced the appointment of Jahangeer Khan as Assistant Vice President (AVP) for New Business and Client Servicing. Before joining Garage Group as AVP New Business & Client...
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Monopoly’s new ad says all is fair in fun games
Monopoly is one of the most played games ever and we all get a little competitive. This ad represents the same feeling. The ad depicts an 8-year-old girl who is a powerful landlord struts around her...
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Tanisha Fagwani and Nikhil Jain of Stonks Studios on finding its niche as a...
Two years ago, a couple of young internet users, namely – Manoj Mehta, MaseehUr Rahman, Tanisha Fagwani and Nikhil Jain, wanted to break away from the typical ‘agency culture’ and find a fun way of...
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TCS retains its place as India’s most valuable brand: Report
Kantar BrandZ has released its 10th anniversary edition of Top 75 Most Valuable Indian Brands Report with Tata Consultancy Services (TCS) retaining its number one position for the second consecutive...
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TextFX: A promising AI tool for creative writing
Artificial Intelligence-powered technology has taken the world by storm. AI is currently one of the most talked about subjects in the world with respect to the revolution it can bring and the...
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Reddit removes the ability to opt out of ad personalization
Reddit, on its support page, revealed that it is taking out the ad personalization option where users could select the kind of ads they wanted to appear on their feed. This is being done to make ad...
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Google's AI search experience is now available for teenagers
Google has announced that it is extending access to its generative AI search feature to teenagers. In addition to this, the company is unveiling a new feature aimed at providing more context to users'...
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Aviva India appoints Gyanendra Singh as CTO
Aviva Life Insurance today announced the appointment of Gyanendra Singh as the Chief Technology Officer. Singh will play a role in shaping the company's digital transformation, product development,...
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Saugata Gupta appointed as ASCI Chairman
During the board meeting that succeeded its 37th annual general meeting, the Advertising Standards Council of India (ASCI) announced the appointment of Saugata Gupta, the Managing Director and Chief...
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Amway's Ajay Khanna on taking a digital approach to wellness marketing
Consumers are no longer satisfied with quick fixes or superficial solutions when it comes to their skincare and health. They yearn for more – a holistic approach that addresses the interconnected...
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In terms of ad spends, OTT is steadily gaining ground: Abhirup Datta
The world of Over-The-Top (OTT) streaming has witnessed a rapid transformation in recent years, marked by password-sharing crackdowns with new players entering the market and evolving consumer...
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Omnicom Creative wins Company of the Year : LION's Creativity Report
The annual Creativity Report by LION's for 2023 named Omnicom Creative as Company of the Year as much of its winning work could demonstrate business impact. WPP took the second spot. Its wins included...
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Case Study: How Pedigree's Friendship Day campaign turned into a brand banter
This case study explores in detail how on this Friendship Day, Pedigree decided to bring focus back to a person’s most loyal friend by using other brand's comment sections. This case study explores...
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Mankind Pharma appoints Sanjay Koul as CMO
Mankind Pharma has appointed Sanjay Koul as its Chief Marketing Officer. As the CMO Koul will be spearheading the marketing of Mankind Pharma Ltd. A 24-year-old veteran in the pharmaceutical...
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X experiments with live video game streaming
Elon Musk's 'everything app X', is now looking at expanding into the gaming industry with a Twitch-like video game streaming feature. The platform recently introduced a new feature that lets users...
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Hisense appoints Ravindra Jadeja as brand ambassador
Hisense, the consumer electronics and home appliances company, has announced the appointment of Ravindra Jadeja, as its brand ambassador for the Television, AC, and Refrigerator categories. He is the...
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