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Experts bat for Shubman Gill this World Cup, expect a jump in brand value
Indian opening batsman Shubman Gill, who celebrated his 24th birthday in September 2023, has not only been making waves on the cricket field but has also been garnering attention from it. With a...
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Spotify may be developing AI-generated playlists
Recently, Spotify has added multiple AI features to its platform including Spotify AI DJ, and AI translation for podcasts. Following this, the platform now appears to be developing another AI-related...
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BigTrunk Communications wins digital mandate for Motilal Oswal
BigTrunk Communications Pvt. Ltd. has secured the digital mandate for Motilal Oswal Financial Services (MOFSL). This collaboration aims to enhance MOFSL’s online presence and connect with a broader...
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Parker awards social media mandate to Buffalo Soldiers
Buffalo Soldiers has bagged the social media advertising and engagement mandate for Parker in India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi-NCR...
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Paris Hilton enters into an exclusive content deal with X
X, formerly known as Twitter, has entered into a unique revenue-sharing deal with Paris Hilton and her media company, 11:11. This arrangement even involves the creation of a customized hashtag for a...
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Brands remember Bapu's values and principles with Gandhi Jayanti creatives
“Be the change you want to see in the world”- Mahatma Gandhi. Every year, October 2 is celebrated as a day of remembrance on the occasion of Gandhiji’s birthday. This year, the nation celebrated this...
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Tracing four decades of India's advertising maestro, Piyush Pandey
A large chunk of India still refers to chocolate bars as “Cadbury”, making it one of those rare instances where a brand not only becomes synonymous with a commodity but ends up replacing its name....
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WPP and Shopify join forces to expand their commerce solutions
WPP announces the launch of a partnership with Shopify, to bring the full value of Shopify’s platform to enterprise clients. Shifting consumer expectations coupled with constantly evolving commerce...
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78% of marketers in India feel confident about using AI tools: LinkedIn report
Marketers in India are ready to embrace AI with over three-quarters (78%) feeling confident about using the technology, according to new research from LinkedIn. The study reveals that the majority...
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Agency Feature: IdeasFarm
Who are we? We are a full-service agency specializing in platform-first solutions - online or offline. We have been around for 5 years in the industry. We are a young creative outfit, and we take...
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AdLift wins paid media mandate for Genes Lecoanet Hemant
AdLift has bagged the paid marketing duties for Genes Lecoanet Hemant, a brand from the house of Lecoanet Hemant. The agency will promote upcoming fashion wear from the company across social media...
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34% rely on social media ads to stay updated on festive offers: Axis My India...
Axis My India has unveiled the latest insights from the India Consumer Sentiment Index (CSI), shedding light on significant media consumption trends. The report showed that 20% of families are...
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Gmail rolls out emoji reactions
According to Google’s support page, the platform is adding the ability to react to an email with an emoji. Currently, the new feature is being rolled out for Android users, IOS and web users will get...
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GOZOOP HAWK bags digital customer service mandate for Godrej Properties Limited
GOZOOP HAWK, has won the digital customer service mandate for Godrej Properties Limited. The agency takes on the role of overseeing and managing interactions between the brand and its online...
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Admatazz wins integrated marketing mandate for Musica School
Musica School partners with Admatazz. As part of the mandate, the agency will amplify the brand’s presence, build a community of music enthusiasts, and drive customer engagement across various social...
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Fukrey 3 merges character quirks with AI to promote its return
Three years ago, director Mrigdeep Singh Lamba shared a meme hinting at the return of Fukrey 3. On September 28, 2023 it was finally released. So far, the movie has collected Rs 55.17 crore at the box...
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Digidarts bags the digital mandate for Ecoright
to build brand awareness and data-driven marketing strategies, Ecoright has partnered with Digidarts. They've taken the lead in propelling Ecoright's comprehensive digital marketing endeavors, through...
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How AI is pushing CMOs to collaborate with emerging tech roles
With digital applications in marketing gaining importance, the additional introduction of roles like Chief Digital Officer (CDO) and Chief Technology Officer (CTO) have observed a growth from 2012 and...
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Meta to offer an ad-free Instagram and Facebook experience
Meta is planning on launching a subscription model for Instagram and Facebook as reported by the Wall Street Journal. The report reveals that the platform plans to charge users in Europe around 10...
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Samsonite's Pradnya Popade on crafting a marketing strategy that resonates...
Almost 73% of consumers are planning their weekend trips as travel plans are evolving, including solo travelers. For the premium luggage brand Samsonite, solo travelers take up 8-10% of its bags’...
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