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Case Study: How CEAT utilised content marketing for Friendship Day and...
This case study explores how CEAT encouraged people to reach out and reconnect with their friends, even if it meant going off the usual path with a new short film along with animated reels and...
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70% of CMOs increase marketing budget for data & tech in 3 years: Report
EssenceMediacom, GroupM’s media agency, today launches its new report ‘The CMO Coming of Age Story: How digital transformation has elevated marketing to a C-suite growth driver’. The report, based on...
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Meta rolls out generative AI features for all advertisers
Meta has begun rolling out its first generative AI-powered features for ad creatives in its Ads Manager, with global rollout to be completed by next year. These features unlock creativity that...
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#SS40Under40: Revealing the winners of fourth edition
In a fast-evolving digital landscape, there are individuals who not only adapt but excel, setting new standards. Social Samosa is thrilled to introduce you to the 40 Under 40 Class of 2023, the...
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Legrand’s new ad pays an ode to multitasking Indians who are all-rounders
Electrical and digital building infrastructure company Legrand has released a new campaign celebrating Indians and their versatility. With the campaign, the brand compares its new all-rounder...
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Branding expert Kurien Mathews passes away
Metal Communications’ Chairman and Managing Director, Kurien Mathews passed away due to a cardiac arrest on October 4, 2023, as per reports. Mathews was known for his expertise in digital marketing...
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Brand CODE appoints popkorn as its digital creative agency
CODE has announced the appointment of popkorn, the digital arm of V360 Group, as its digital creative agency. The rising demand for personal care and grooming products within the male demographic has...
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Men's ICC World Cup 2023: Brand campaigns swing into action
The 2023 Men’s Cricket World Cup is doing rounds on the internet as one of the biggest events of the year. Fans from all over the country and the globe are lined-up and exuberated for ICC’s flagship...
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In-house teams enable faster decision-making & give more control: Tanveer...
Dunzo’s Tanveer Khan decodes the secretive - not so anymore, reel strategy followed by the brand. Right from their humble origins from a WhatsApp group to now creating some of the most viral reels -...
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How Coca-Cola is elevating marketing efforts with Generative AI
Beverage giant Coca-Cola has kickstarted its journey towards embracing Artificial Intelligence (AI) across segments by marrying it with human talent. It has launched a limited product line with the...
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Social Pill bags digital mandate of Tata Literature Live
Social Pill has recently won the digital mandate for Tata Literature Live The Mumbai LitFest -features poets, authors, performers, thought leaders, speakers, and more. The agency will focus on digital...
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Uniqlo's Nidhi Rastogi on leveraging the festive craze for brand expansion
For lifestyle brands, retail marketing is an important component of their brand presence. According to a report by EY, consumers now expect a retail environment that delivers consistency across their...
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X removes headlines from link previews to encourage long-form content
X officially cuts out headlines from link previews. The preview will show an image with the domain name of the link on the bottom left. Elon Musk had previously hinted at making the change to improve...
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Wavemaker India elevates Sairam Ranganathan to Chief Digital Officer
Wavemaker India announced the appointment of Sairam Ranganathan as Chief Digital Officer. In his new role, Sairam will strengthen digital capabilities and lead the newly formed team Wavemaker...
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91% CMOs believe AI is the future and not a fad: dentsu Report
Dentsu has released its annual media trends report, titled ‘The Pace of Progress: dentsu 2024 Media Trends’. The new report highlights ten key catalysts of change within the media industry which are...
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Thank You For Coming promotions heavily focus on influencer marketing to...
Touted as the biggest chick flick of the year, Thank You For Coming hits theatres on October 6, 2023. Produced by Ekta Kapoor and Rhea Kapoor and directed by Karan Boolani the film stars Bhumi...
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Brands that make us crack a smile through World Smile Day creatives
"This does put a smile on my face." If you are a Marvel fan, you have surely heard the character, Thanos, saying it when something made him happy. While that was used in a different context, every...
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Vi's new campaign highlights how small gestures can have a big impact
Vi has launched a campaign ‘Be Someone’s We’ that delivers the message of supporting one another through both good and challenging times, even with the smallest of actions. It draws inspiration from...
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Opinion: How advertisers and marketers can benefit from CTV this festive...
Excitement for the festive season is reaching fever pitch. We are eagerly awaiting the Diwali fireworks as much as everyone is getting ready to snap up the best discounts of the year. In the last 12...
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Madison Media appoints Rob Norman as Advisor for Digital Transformation
Madison Media announced that it has appointed Rob Norman as an Advisor to accelerate digital transformation of key clients. Rob has a wealth of experience in the digital space - having been head of...
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