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ONDC appoints Rachita Gupta as Vice President Communications
Open Network for Digital Commerce (ONDC), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, announced its leadership...
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4AM Worldwide makes new senior hires
4AM Worldwide has announced key additions to its leadership team. Jonathan Sreekumaran has been appointed as Chief Business Officer, and Siddhartha Sahni as Chief Client and Strategy Officer. The new...
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Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to...
India has embarked on a long festive period, commencing in mid-August and extending to mid-November, encompassing various regional festivals and national cultural celebrations. In a country known for...
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YouTube Music introduces custom AI-generated playlist art for users
YouTube users can now make their own AI playlist art, the company announced in a blog. The new experimental feature is rolling out for English language users in the United States. The company plans to...
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Advertisers grew by 14% in ICC World Cup 2023 compared to 2019: Report
TAM AdEx report has been released based on the first 15 matches of ICC WC23 and for all the channels on which matches are telecasted. As per the report, ICC World Cup'23 witnessed an indexed growth of...
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Men's ICC World Cup 2023: Brand campaigns swing into action
The 2023 Men’s Cricket World Cup is doing rounds on the internet as one of the biggest events of the year. Fans from all over the country and the globe are lined-up and exuberated for ICC’s flagship...
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Makani Creatives wins integrated creative mandate for Stimulus & Eeken
Footwear brands Stimulus and Eeken, subsidiaries of - the Paragon group, have appointed Makani Creatives as their AOR to handle the Brand Creative and Social Media mandates for both brands. The agency...
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ACwO and India’s football team captain Sunil Chhetri join forces
Sunil Chhetri, Captain of the Indian Football Team has teamed-up with a new audio brand ACwO. Honouring Sunil Chhetri's iconic number 11 jersey, ACwO is gearing up to introduce a lineup of 11 TWS...
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Brands celebrate victory of good over evil with Dussehra creatives
Dussehra marks the 10th day of Nav Ratri when Lord Ram defeated Ravana. The day symbolizes justice and the victory of Good over Evil. Ten-headed Ravana effigies are burned on the evening of the...
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YouTube's ad sales for Q3 FY23 rose by 12.5%
Tech giant Alphabet, the parent company of Google, has reported a total ad revenue of $59.6 billion for quarter three on September 30, 2023. Google search has raked in an ad revenue of $44 billion...
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Famous Innovations Delhi wins social mandate for Adidas India
Famous Innovations Delhi announced its acquisition of the social mandate for Adidas India. "We are thrilled to collaborate with Famous Innovations on our social mandate. Their strategic thinking and...
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The gaming community is a core pillar for iQOO: Nipun Marya
Gaming has witnessed remarkable growth, with the global market set to surge from $281.77 billion in 2023 to $665.77 billion by 2030. Mobile gaming, esports, and streaming have broadened their horizons...
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Amazon unveils AI-powered image generation tool for advertisers
Amazon is rolling out a new AI-powered image generation tool designed for advertisers. This tool enables advertisers to produce backgrounds based on product descriptions and themes. Amazon is...
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Meta reported a revenue of $34.15 billion in Q3 FY23
Meta saw a 23% increase from the previous year with revenue of $34.15 billion. The company reported a 21% increase in its advertising business with revenue of $33.64 billion. Meta reported a 31%...
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Women make up only 13% of senior management: Report
Prime Video released the latest edition of O Womaniya! report, the most definitive study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media,...
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Case Study: How HERSHEY'S challenged the traditional association of...
This case study explores different emotions during Valentine's day. Conceptualized by Interactive Avenues (the digital arm of IPG Mediabrands India) and Mediabrands Content Studio, India, the...
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Dentsu India combines iProspect and Sokrati's capabilities
As part of dentsu India's vision to deliver ‘What's Next’ for its clients and people, it has decided to bring together the capabilities curated from two of its brands, iProspect, a media agency and...
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Niyo appoints Sushanth Ravikumar as its Senior Vice President of Marketing
Niyo announces the appointment of Sushanth Ravikumar as its Senior Vice President of Marketing. In the past, Ravikumar has worked with Flipkart, Upstox, and Britannia. With a background in e-commerce,...
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Ipsos launches AI-based insights platform for risk and reputation management
Ipsos today announced the launch of Ipsos RISE: a platform for modern brand, risk, and reputation management. Powered by AI and perfected by Ipsos’ Corporate Reputation and Public Affairs experts,...
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Opinion: Five marketing tactics that work best during festive season
In a country as diverse as India, which has numerous festivals throughout the year, marketing strategies constantly evolve to connect with the audience. These strategies span various categories,...
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