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Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer
Madison Media, a unit of Madison World announced the appointment of Avinash Pillai as Advisor on Team Pinnacle for Godrej Consumer Products Ltd. He will be using the Agency's Mumbai office as his...
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Google Maps is rolling out new AI features
Google is introducing enhancements for its Maps service, featuring several AI-driven features aimed at simplifying user searches, exploration of their surroundings, and navigation to their...
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Cleartrip’s CMO Kunal Dubey on roping in Kidults to drive impulse travel
A decade ago, consumers were hesitant to consider online shopping and the larger challenge faced by e-commerce platforms was to raise awareness about the same. E-commerce platform Flipkart aimed to...
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WPP India expects 2023 LFL growth of around 0.5-1%: Report
WPP has announced its third quarter trading update. The group has lowered its like-for-like (LFL) forecast from 1.5-3.0% to 0.5-1.0%. Mark Read, Chief Executive Officer of WPP, said, “In a world being...
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Snapchat reports Q3 revenue of $1.19 billion with increase of 5%
Snapchat reported a Q3 revenue of $1.19 billion with a net loss of $368 million (or 23 cents per share). Snapchat added 9 million daily users and now has an average 406 million users, Wall Street...
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Social Pill Mumbai wins social media duties for PJC Foundation
Social Pill won the social media mandate for PJC Foundation and it will be handled by the Mumbai office of the agency focusing on generating content for the Foundation's Facebook and Instagram...
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Ad volumes on Radio in Jan-Jun’23 increased by 72% compared to Jan-Jun’22:...
TAM Media Research’s TAM AdEx-Radio Advertising half yearly report for Jan-Jun’23 has been released. The report presents the semi-annual ad expenditure for 2023 and the brands that have harnessed...
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Festive season brings high hopes for Apparel brands in Tier II
While metro cities notice a massive increase in shopping during the festive season, experts say that this year, apparel brands are increasing their focus on Tier II and Tier III consumer cohorts....
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Opinion: Radio advertising strategies for festive season success
The festive season is not just a time of celebration; it's a golden opportunity for businesses to thrive and connect with their audience. In the world of radio advertising, it's crucial to adopt...
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Samriddh Dasgupta steps down as CMO of Heads Up For Tails
Samriddh Dasgupta, the Chief Marketing Officer of Heads Up For Tails, has moved on from his position at the company. The news was shared by Samriddh in a LinkedIn post. He had been serving as the CMO...
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Gulf Oil's campaign unveils why Smriti Mandhana's scooter is the talk of the...
Each of us can relate to having that one neighbor who constantly asks to borrow a variety of items, from salt and sugar to even your scooter. Indian Cricketer Smriti Mandhana recently experienced a...
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Elon Musk addresses misinformation & introduces new subscription plans on X
Elon Musk added a revenue-sharing program for X users a while back. In an attempt to curb misinformation, users now can't access the program and generate revenue if their post is altered and corrected...
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Ideacafe onboards Raza Syed as Sr. VP
Ideacafe has announced the appointment of Raza Syed as Senior Vice President. With more than two decades of experience, Raza is an OOH media professional and communicator. Raza has worked on campaigns...
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Instagram offers collaborative carousels
Instagram is currently experimenting with a new feature that allows other followers to contribute content to your posts. When you're preparing to publish a series of images or videos (carousel),...
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Brand creatives cheekily revel in India’s World Cup victory against England
India defeated England on Sunday, continuing its imperious run in the ICC Men’s Cricket World Cup 2023. In a contest that initially seemed to be going in favour of England, India managed to put up a...
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How Apparel Brands dress up for Indian festive marketing fare
Clothing is probably one of the foremost on the shopping list of consumers throughout the two to three months of the festive season. The nuance and cultural diversity leads to variety in clothing...
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Godrej, Amul & Dabur are the top FMCG brands: Interbrand report
Interbrand unveiled its sectoral report, highlighting the achievements of the top Indian brands in 2023. The report highlights the brands across technology, FMCG, financial services, home building...
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ICC World Cup 2023 witnessed 24% growth in ad volumes for 23 matches than...
TAM has released a report based on the first 23 matches of the ICC World Cup 2023 titled, “TAM Sports-ICC Cricket WC 2023 Advertising Update.” The advertising report is for all the channels on which...
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Experts say sustainability has taken a backseat in advertising but AI can...
Brands have often spoken about connecting with GenZ and Millennials by standing for social and environmental causes. However, marketing initiatives rarely lead to concrete actions, resulting in...
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BBH India appoints Anupam Chauhan as Senior VP – Account Management
BBH India, part of Publicis Groupe India, announces the appointment of Anupam Chauhan as the Senior Vice President - Account Management. Based out of the agency’s Gurgaon office, Anupam's mandate will...
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