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Crayons Advertising H1FY24 revenues at Rs. 93.62 Cr
Crayons Advertising Ltd recently announced its H1FY24 results. The company reported total revenues of Rs. 93.62 crore in H1FY24, against Rs. 118.17 crore in H1FY23. The company’s EBITDA stood at Rs....
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WebEngage elevates Ankur Gattani to Chief Growth Officer
WebEngage, today announced the elevation of Ankur Gattani to Chief Growth Officer. Gattani, who has been heading the marketing function for the B2B SaaS leader, will now also take charge of Customer...
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Younion opens offices in Singapore and Delhi; eyeing growth in APAC
Younion has opened its offices in two strategic locations - Delhi and Singapore. The strategic objective for opening these offices is to extend services and capabilities across different regions and...
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Elon Musk announces the launch of AI chatbot Grok
X owner Elon Musk has announced that the social media platform is launching a new AI chatbot called ‘Grok’, next week. Yeah. Grok should be available to all X Premium+ subscribers next week. — Elon...
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AI can never match human ingenuity in advertisement: Vikram Sahay at MarCon...
This year MarCon explored, through 30 sessions, across four tracks, on the theme of 'Tomorrow’s Canvas: Tech and the Art of Marketing'. The conference was co-powered by Whistle Feed. “Remember that...
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Big Bang Social and Comscore partner to reshape the creator marketing industry
Big Bang Social has announced a collaboration with Comscore that aims to reshape the creator marketing industry by offering creators insights into the efficacy of their campaigns and resources to...
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Adobe acquires Rephrase.ai
Adobe has acquired Rephrase.ai - A Bengaluru-based AI video creation platform. Adobe’s acquisition is expected to strengthen Adobe's offerings and enhance AI-powered video content tools for clients....
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SC orders Patanjali to stop posting misleading ads
Supreme Court has strongly condemned Patanjali for making false claims of curing diseases with their products. The Supreme Court has further threatened to impose heavy penalties for resorting to...
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India's Gen Z audience is of paramount significance in shaping digital...
Almost a decade ago, when Snapchat launched its dog ear filters, the internet did not know that its approach to selfies was about to change. The yellow app started playing around with augmented...
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Instagram now allows users to download public Reels
In a recent announcement, Adam Mosseri, CEO of Instagram announced that Instagram will permit users worldwide to download public Reels directly to their devices. Prior to this update, users could only...
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How is Connected TV helping advertisers and marketers to capture their...
In the ever-evolving landscape of media consumption, Connected TV (CTV) has emerged as a transformative force, particularly significant for advertisers and marketers. With the rise of smart devices...
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Indian brands are yet to fully embrace generative AI: Adobe report
Indian brands are prioritizing customer experiences to drive growth, according to new research from Adobe. Most organizations are cutting their marketing and customer experience budgets – 42% have...
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Sociowash Mumbai appoints Amisha Gulati as Business Head
Sociowash has appointed Amisha Gulati as its new Business Head to lead Mumbai operations. Gulati will be responsible for driving the holistic growth of Sociowash, both from new business and operations...
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X to show headlines on preview links again
X owner Elon Musk says that the platform will show headlines on preview cards with URLs again. Musk has previously removed headlines from being visible to change the 'aesthetics' of the platform....
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Google's Bard AI now answers video content questions on YouTube
Google has revealed that its Bard AI chatbot is now equipped to respond to inquiries regarding YouTube videos. While Bard initially gained the capability to analyze YouTube videos with the...
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Sociomark bags Vedco's digital mandate
Sociomark has secured the overall digital marketing mandate for Vedco. Sociomark will take care of SEO, social media, performance marketing, and e-commerce marketplace management for Vedco. Apart...
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Sam Altman's firing and rehiring saga
OpenAI has gone through a lot in the past week. On November 17, the AI company announced it had fired CEO Sam Altman citing a 'lack of confidence in his aptitude' to continue leading OpenAI. The...
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Cycle Pure Agarbathi’s Arjun Ranga on staying relevant and following a...
It was during the late 1940s in Mysuru when N. Ranga Rao decided to start an incense stick business. It was tough for a new business to break in as established businesses had strongholds in the...
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Cannes Lions 2024 revamps PR Lions and unveils humour category
The Cannes Lions Festival of Creativity has announced several enhancements to its awards categories for the 2024 edition. Notably, the PR Lions have undergone a revamp, and a new humour category has...
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Opinion: The power of celebrity influence during wedding season and is it...
Alia Bhatt's upcycled mehendi attire, Anushka Sharma's traditional jewellery, DeepVeer's heartwarming wedding video -- celebrity weddings are more than extravagant affairs; they are a cultural...
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